Is Your Business Sending the Right Message? Telling Your Story in Business

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Is Your Business Sending the Right Message? Telling Your Story in Business

Presentation to the National Enterprise Conference on messaging and telling your business story.

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Is Your Business Sending the Right Message? Telling Your Story in Business

  1. 1. Is your business sending the right message? Olwen Dawe Irish Business Intelligence @OlwenIBI
  2. 2. I don’t think they got what we were saying? I’m not sure if they got our message… They definitely didn’t get our business idea… They definitely didn’t understand the concept…
  3. 3. Bringing people with you… Telling your story well… Knowing what matters to you… Knowing what matters to them…
  4. 4. What is our brand promise? Do we sell it well? Are we compelling? What makes us different? Or unique?
  5. 5. What are we here to do? What makes us different / compelling? What’s our plan? What’s our story?
  6. 6. What matters to us? [Values] What matters to them? [Audience] How do we convey these messages? [Channels]
  7. 7. What are the behaviours, deliverables and objectives of this business? What do we care about? How does this translate into our actions and messaging?
  8. 8. Where do they place value? Expectations? What’s important? Do your values match? Or can they match…
  9. 9. The Message Matrix Know your values in business… [what matters to us] Know where you’re going – and how you’re going to get there… Know your audience’s values… = Tell your story!

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