Louis Vuitton Digital Marketing Strategy

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A digital marketing strategy that could further benefit the revenue generated by Louis Vuitton.

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Louis Vuitton Digital Marketing Strategy

  1. 1. CREATED BY OLLIE JOSEPH DIGITAL MARKETING STRATEGY
  2. 2. CURRENT STATUS • FOUNDED IN 1854 (PARIS) • COMPANY GENERATES REVENUE OVER 3.2 BILLION USD • INTERNATIONAL SUCCESS IN FASHION INDUSTRY • ONE OF MOST FINEST/EXPENSIVE BRANDS
  3. 3. EMPLOYEE BUDGET • 6 MONTHS • 3 FULL TIME SOCIAL MEDIA SPECIALISTS • $55,000 • MANAGER • $90,000
  4. 4. EXPENSE BUDGET • MONITORING & ANALYTICS TOOLS • $25,000 • INBOUND MARKETING TOOLS • $150,000 • UNEXPECTED COSTS • $45,000 • TOTALING $450,000 USD
  5. 5. SOCIAL MEDIA • 16 MILLION LIKES ON FACEBOOK • 2.3 MILLION FOLLOWERS ON TWITTER • 1.6 MILLION FOLLOWERS ON INSTAGRAM
  6. 6. SOCIAL MEDIA SPECIALIST #1 • FOCUSES SOLELY ON SOCIAL MEDIA • INCREASES THE ALREADY POPULAR FANBASE • COMPETITIONS • GIVEAWAYS • INCREASES SHARE’S & LIKES • GRABS ATTENTION OF THOSE WHO WERE NOT ALREADY FANS OF THE FASHION LINE
  7. 7. SOCIAL MEDIA SPECIALIST #2 • FOCUSES SOLELY ON INBOUND MARKETING • INBOUND vs. OUTBOUND • VIDEOGRAPHY & PHOTOGRAPHY • INTERACTIVE VIDEOS • LANGUAGE REGUATION FOR DIFFERENT COUNTRIES • INTERNATIONAL SOCIAL MEDIA SUCCESS
  8. 8. SOCIAL MEDIA SPECIALIST #3 • FOCUSES SOLELY ON LAUNCHING MOBILE APP • MY LV EXPERIENCE • BRINGS USERS CLOSER TO THE BRAND ALONG WITH EACH OTHER • PROFILE, PICTURES, COMMENTING, SHARING
  9. 9. THE BIG IDEA • BRINGING CUSTOMERS CLOSER TO LOUIS VUITTON VIA SOCIAL MEDIA • CREATING A LASTING RELATIONSHIP • REMAINING THE MOST SOCIALY ACTIVE SOCIAL MEDIA FASHION BRAND • SELLING MORE PRODUCT
  10. 10. TIEING IT ALL TOGETHER • 6 MONTH DIGITAL MARKETING PLAN • $450,000 REASONABLE BUDGET • EXPANDING EXISTING SOCIAL MEDIA BRANCH • GAIN ATTENTION • LASTING PLAN

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