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The 2020 Spring Conference took place on 6th March 2014 at the Ricoh Arena, Coventry with Managing Director Ian Fletcher, Gordon Gilchrist - Marketing Director, both of 2020 Innovations and guest speakers Damien Greathead from 2020 USA and Kevin Salter from computer consultancy BBS Computing. Here's a brief summary of what was covered.
What's new to help you in 2014
Ian and Gordon looked at current industry trends, what the most innovative 2020 firms do differently and key benchmarks to measure growth and profitability.
In the second part of the session 'Who switched the lights out' Gordon, Ian and Damien looked at ways to become the 'one stop shop' that clients are demanding, new income streams to accelerate growth and staying ahead of your competitors.
The afternoon session kicked off with a presentation by Damien entitled 'More Clients Please' outlining the shift from 'push' to 'pull' marketing and what is possible on the social media platform. Damien also emphasised the importance of maintaining your online presence and reputation, and the ways to achieve this.
Kevin presented an essential IT update on the latest developments you should be aware of and power tools for accountants.
Gordon's closing session considered flawless execution, the slight edge theory and getting things done!