The document discusses when and how a startup should use social media at different stages of its lifecycle. It recommends using LinkedIn and Facebook to find co-founders early on, and negotiating with social media influencers to leverage their existing audiences once a product launches. As the startup builds and scales, it should focus on building its own social media channels like a Facebook page and engage in more personal interactions with fans to help them influence their friends.
4. Channels
Viral Tools
Cooperations
SOCIAL MEDIA CAKE
Existing
customers
New
customers
Word of Mouth
Connection
Point
Forums
Facebook
Blogger
Twitter
Like Button
Twitter Button
Facebook Profile
LinkedIn Profile
Youtube
Open Graph
Instagram
Pinterest
Share
PinIt-Button
Youtuber
Twitter Celebs
6. STARTUP LIFECYCLE:
START
1. Pick the right co-founder
2. Do reverse vesting — It’s founder friendly
3. Borrow & steal — minimize cost,
more time for product/market fit
Use Social Media Networks like LinkedIn, XING, facebook to network
and find potential co-founders. Use Facebook Connect instead of
building your own user management software.
https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html
Channels
Viral Tools
Cooperations
7. STARTUP LIFECYCLE:
LAUNCH
1. Be Lean — Check The Lean Startup, Running Lean,
Business Model Canvas
2. Focus on providing value to your customer
3. Use validated learning, pivots & iterations to achieve
product/market-fit ASAP
https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html
Negotiate cooperations with social media audience gate keepers like
blogger, youtuber, fanpages, twitter celebs and leverage
THEIR existing reach.
Channels
Viral Tools
Cooperations
8. STARTUP LIFECYCLE:
BUILD
1. You can’t manage what you can’t measure
2. Initially focus on activation and retention
(funnels, KISSmetrics, …)
3. Be data informed, not data driven.
Brush up on your statistics skills
4. Use your intuition for important decisions
(see the big picture), use analytics to optimize
https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html
Get feedback from early customers and fans.
Quality matters more than quantity. Act very personal and authentic.
Channels
Viral Tools
Cooperations
9. STARTUP LIFECYCLE:
CHASM
1. Aggressive investment before product/market-fit
can be dangerous
2. To grow you need to cross the chasm from
early adopters to the early majority
3. Read Crossing the Chasm and/or Inside the Tornado by
Geoffrey A. Moore
https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html
Implement social plugins correctly (e.g. Open Graph, Insights) and let
the early adopters influence their friends.
Channels
Viral Tools
Cooperations
10. STARTUP LIFECYCLE:
SCALE
1. Build a repeatable customer process
2. Build a solid infrastructure for billing & deployments
3. Fight organizational creep and automate stuff
4. Grow the team and company culture
https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html
Focus on building your own channels e.g. facebook fan page, youtube
channel, twitter account. Employ a community manager and develop a
social company culture.
Channels
Viral Tools
Cooperations
11. KEEP IN MIND:
FAN EVOLUTION FUNNEL
Fans
Frequent
Buyers
Buyers
Visitors