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Services Offered Counting Working to officially recognized identification for adolescent girls Collecting data on adolescent girls and disaggregate it by age and gender to asses whether programs are reaching adolescent girls
Investing Increasing funding for adolescent girls Expanding opportunities for girls to attend secondary school Re focusing HIV - AIDS prevention Re orienting health delivery systems to work fro adolescent girls Economically empowering adolescent girls by building and protecting their assets Services Offered
Advocating Making the law work for adolescent girls Equipping adolescent girls to advocate themselves in their communities Mobilizing communities, families, men and boys to support adolescent girls Services Offered
Framework for Understanding Consumer Motivation NGOs Private Employers Aspiration Frustration High involvemnt Government Companies Irritation Fun Low involvement Individual Doners Positive Negative
Crowdsourcing Gamification Aggregation 12 Potential Business Models
Crowd Sourcing Benefits Offers Brisk Economical Solutions Access to a Much Larger Talent Pool Better Understanding of Customer Needs Leverage expertise throughout the world
Gamification Brands get customer engaged or monetize their virtual goods Companies get revenue from the brands to allocate them on the games Measurement and results are communicated Game company creates a game and makes it popular Brands join the games to advertise or sell virtual goods 3 4 5 1 2
In-game advertising is measurable, inexpensive and easy to do.
Buying and selling virtual goods is becoming mainstream.
Aggregation Community rates and the most popular content is shown Encourages sharing Monetize and Sustain Portal feeds information from many sources Users recommend content 3 4 5 1 2 Content sourced Users rate content Measurable and scalable Large accessibility
Accesibility and Attractiveness 16 ATTRACTIVENES 22 CS G A 10 22 10 ACCESIBILITY
Justification Talent: tap creative and inspired participants whom you can leverage to create results Affordability: breaking it down into smaller and more focused pieces Expertise: only people with expertise in that particular area will engage Speed: The “crowd” can do it! and with quality Ripple effect: information can be disseminated from community to community to broaden its impact. 20
Girl Effect – Collaboration with Brands Stories: Know about girls – photos, words, art Stories: Know about girls – photos, words, art User sharing to friends, donate, contribute Comment, rate, acquire points Collaboration with Brands – Cause Marketing Brands incentivize users and / or Girl Effect User engagement with Brands, PR