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Presentation on innovation consultancy ReD Associates for Professional Roles class in ITPD graduate program at University of Southern Denmark ...

Presentation on innovation consultancy ReD Associates for Professional Roles class in ITPD graduate program at University of Southern Denmark

Oliver Breuer,
http://oliver-breuer.com

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  • 1. R E D A S S O C I AT E S a presentation by Oliver Breuer
  • 2. COMPANI E S TEND TO COME TO USWHEN THEY aRE ON THE VERGEOF SOMETHI N G NEW.
  • 3. 1. social scientific practices from ethnography2. market analysis from traditional business practice
  • 4. User Centred ResearchHuman Factors ResearchApplied PsychologyEthnographyInnovation ResearchBusiness AnthropologyInterdisciplinary Design ResearchApplied Cognitive TheorySocial Science ResearchApplied AnthropologyBusiness PsychologyExperimental Psychology
  • 5. User Centred ResearchHuman Factors ResearchApplied PsychologyEthnographyInnovation Research ABusiness Anthropologypp il e d B us ine ss A nthApplied Cognitive TheorySocial Science ResearchApplied Anthropology poInterdisciplinary Design Research ro lo gyBusiness PsychologyExperimental Psychology
  • 6. THE TECHNIQUE OFGROUNDED THEORY PHOTOCREDIT _3mo
  • 7. We look to i d enti f y gapsbetween what people need andwhat compani e s offer. PHOTOCREDIT palojono
  • 8. WE LOOK AT PEOPLE HOLI S TI C ALLYI N THEI R ENVI R ONMENTS. PHOTOCREDIT drvn
  • 9. CASE STUDY: LEGO PHOTOCREDIT paxoschris
  • 10. Thank you.