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Presentation on innovation consultancy ReD Associates for Professional Roles class in ITPD graduate program at University of Southern Denmark …

Presentation on innovation consultancy ReD Associates for Professional Roles class in ITPD graduate program at University of Southern Denmark

Oliver Breuer,
http://oliver-breuer.com

Published in: Design
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  • 1. R E D A S S O C I AT E S a presentation by Oliver Breuer
  • 2. COMPANI E S TEND TO COME TO USWHEN THEY aRE ON THE VERGEOF SOMETHI N G NEW.
  • 3. 1. social scientific practices from ethnography2. market analysis from traditional business practice
  • 4. User Centred ResearchHuman Factors ResearchApplied PsychologyEthnographyInnovation ResearchBusiness AnthropologyInterdisciplinary Design ResearchApplied Cognitive TheorySocial Science ResearchApplied AnthropologyBusiness PsychologyExperimental Psychology
  • 5. User Centred ResearchHuman Factors ResearchApplied PsychologyEthnographyInnovation Research ABusiness Anthropologypp il e d B us ine ss A nthApplied Cognitive TheorySocial Science ResearchApplied Anthropology poInterdisciplinary Design Research ro lo gyBusiness PsychologyExperimental Psychology
  • 6. THE TECHNIQUE OFGROUNDED THEORY PHOTOCREDIT _3mo
  • 7. We look to i d enti f y gapsbetween what people need andwhat compani e s offer. PHOTOCREDIT palojono
  • 8. WE LOOK AT PEOPLE HOLI S TI C ALLYI N THEI R ENVI R ONMENTS. PHOTOCREDIT drvn
  • 9. CASE STUDY: LEGO PHOTOCREDIT paxoschris
  • 10. Thank you.

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