강의자료 Kkk 20130221(eng)

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It was shared at Korea - China Government Internet Round Table and BizBar community in Kushu, Japan. Inspired by Dr. Jung Ji Hoon, supported by Jae Yeon Kim and summarized by Song Yuri

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강의자료 Kkk 20130221(eng)

  1. 1. Modernising CopyrightPossibility of Virtual Goods Market and Measures to vitalize Creative Economy(with Les Militaribles Case) 2013. 2. 22. | KK Ko | Twitter: @doorsros2013. 2. 22. | KK Ko
  2. 2. Intro: Les Militaribles2013. 2. 22. | KK Ko 2
  3. 3. Overview of Current Status„Les Militaribles‟, a parody of the musical film „Les Miserables‟ released in 2012, is a lowcost creation by Proteurs, but led an explosive response due to its high quality Large scale and dynamic shooting techniques hardly seen in low cost films Well-secured seriousness of the original with a solid story line, but added humor elements Obtained high quality as a musical film with casting every actors majored in voice Proteur: Professional+Amateur2013. 2. 22. | KK Ko 3
  4. 4. Overview of Current StatusThe popularity of „Les Militaribles‟ became a catalyst for regenerating interest in theoriginal „Les Miserables‟ and increased the original work‟s value, now is revitalizing relatedindustries2013. 2. 22. | KK Ko
  5. 5. Overview of Current StatusIn accordance with increasing smart phone users exceeded 100 million in 2012, Virtual Goodswhich considers smart environment from the initial planning step is also increasing, VirtualGoods market‟s growth will be more accelerated Source: BCG(2012)2013. 2. 22. | KK Ko 5
  6. 6. Overview of Current Status Virtual Goods circulation will be the alternative which can offset the decline in communication revenue, ICT company‟s main profit source. For healthy growth of the related industries, copyright protection measures are urgently needed“In the Smart Era,Virtual Goods are the most important that it isavailable to be produced and distributed on thetelecommunications network among others: Physical Goods and Service Goods.““Virtual Goods will revive depressed worldeconomy as well as it will be the only alternativeto give hope to young people and their future. BecauseCreativity is a limitless human resource.”“Cloud service will dedicate to creating the environmentwhere online contents are easilyaccessed without permitting download andto protect the copyright of Virtual Goods.” kt CEO Lee, Suk-Chae 2013. 2. 22. | KK Ko 6
  7. 7. Overview of Current Status„Intellectual Property-Intensive Industries‟ Contribute $5 Trillion, 40 Million Jobs to USeconomy, nevertheless US government still seeks to strengthening the copyright protection Total Employment Supported by Value Added and Employment Shares of IP-Intensive Industries, 2010 IP-Intensive Industries, 2010 40 million Jobs 40000 30000 34.8% 20000 5 Trillion 10000 0 Patent-intensive Trademark-intensive Copyright-intensive IP-intensive (unit: 1,000) Share of GDP: IP-Intensive Industries • IP-intensive industries supported 40.0 million jobs • While IP-intensive industries accounted for 18.8 percent (or 27.7 percent of all jobs) directly and indirectly, of all jobs in the economy in 2010, their $5.06 trillion through a supply chain that stretches across the economy. in value added in 2010 represented 34.8 percent of total GDP. Source: „IP and the U.S Economy‟, Industries in Focus2013. 2. 22. | KK Ko - U.S. Department of Commerce(2012)7
  8. 8. Detailed Comments: from having to sharingProvided that strengthening IPR is likely to protect copyrights and to decrease accessibility,digital copyright should be approached with the view of “from having to sharing” to achieve theeconomic development and to prevent potential conflicts simultaneously •The Samsung vs. Apple patent lawsuit caused great financial damages for both companies due to enormous amount of legal costs, but it is not ended yet, nor solved anything.2013. 2. 22. | KK Ko 8
  9. 9. Detailed Comments: Fresh IPThe KSFs of Gangnam Style, a worldwide hit in 2012, are the production of Crowdsourcing &Copyright sharing (From Having to Sharing) and unique distribution method • Horse dance through a process of crowd sourcing • Parody of an explosive increase - Obama Style (U.S.), Brazil Style (Brazil), Prison Style (Philippines)2013. 2. 22. | KK Ko 9
  10. 10. Detailed Comments: Digital Copyright ExchangeProf. Ian Hargreaves suggested building up „Digital Copyright Exchange‟ for the copyrightmanagement of digital content and realization of growth potential for creative industries“A Digital Copyright Exchange will facilitatecopyright licensing and realize the growthpotential of creative industries.““The assessment should include explorationwith design interests of whether accessto the proposed Digital Copyright Exchangewould help creators protect and markettheir designs and help users better achievelegally compliant access to designs.”“A work should only be treated as an orphanif it cannot be found by search ofthe databases involved in the proposedDigital Copyright Exchange.“ Source: Digital Opportunity „A Review of Intellectual Property and Growth‟2013. 2. 22. | KK Ko - Ian Hargreaves(2011) 10
  11. 11. Detailed Comments: Modernising CopyrightBritish government announced a revised bill, „Modernising Copyright‟, which reflectsrequirements of the smart era on the basis of Professor Ian Hargreaves‟ report. Data analytics for Private copying non-commercial research Education Access for people with disabilities Modernising Quotation and Copyright Archiving and news reporting preservation Parody, caricature UK Public And pastiche administration Research and Copyright private study Notices • Revision details: On the assumption of Fair Dealing, making a copy without author’s permission for personal usage is permitted. For purpose of education, quotation, research, conservation and administration, reproduction and application of creative works are legally allowed. Source: Modernising Copyright: A modern, robust and flexible framework2013. 2. 22. | KK Ko - UK Government(2012) 11
  12. 12. Summary of ApproachBased on cloud infrastructure along with smart-suited „DCE‟ and „Modernising Copyright‟,if author can be supported to safely deal copyright and get properly paid, the healthygrowth of Virtual Goods industry will be expected. Copyright protection through Cloud Infrastructure • Allowing anyone who wants to use copyrights or copyrighted materials to access but disapproving of downloads - Protecting copyrights through DRM • Allowing individual copyright holders to trade their copyrights and copyrighted materials based on Cloud IP and 1st Materials Infrastructure and to help new business opportunities without additional investment 2nd Materials Create Establishing Ecosystem for Virtuous Circle Fresh • Creating legitimate business ecosystem where fresh IP or IP newly-copyrighted materials are briskly created and distributed 3rd Materials - Contributing to get rid of root causes of copyright infringement and acquiring profits without burden of legal fees 4th Materials Required for cooperation from „the government and corporate‟ Fresh IP Flow ©: • Required for cooperation from „the government and corporate‟, Money Flow ¥: since it requires for developing governmental policies and infrastructure2013. 2. 22. | KK Ko 12
  13. 13. Summary of ApproachFor East Asia‟s globally leading Virtual Goods economic development, we suggest toestablish Korea-China-Japan Digital Copyright Exchange, so that it can support creators tomake a rational and easy deal and also to protect their copyright. „Digital Copyright Exchange for Virtual Goods‟ among South Korea & Japan & China • Implementation Schemes - Collaboratively establish and operate Korea-Japan-China Digital Copyright Exchange - Respective governments support related policy and ICT companies support related infrastructure (December, 2012, at Beijing, Korea-China Internet Board discussed about this idea) - Total ecosystem construction: from suggesting Virtual Goods and evaluating its commodities values to the investing • Expected Effectiveness - Easier checking up on the copyright information and avoiding copyright dispute - Vitalize production of high quality work and utilization of legal work - Contribute to reduction in respective country unemployment through making non-investment start-up business environment - Korea-Japan-China alliance leads East Asia‟s Virtual Goods2013. 2. 22. | KK Ko economic development 13
  14. 14. Appendix - 2012 Global Smartphone Subscribers2013. 2. 22. | KK Ko 14
  15. 15. Appendix - Modernising Copyright: A modern, robust and flexible framework Scope Amendment People will be permitted to copy content they have bought onto any medium or device that they own, Private copying strictly for their own personal use(such as transferring their music collection from CD to iPod). The Government will provide a fair basis for future licensing by modernising the current educational Education exceptions. The Government will create a more general permission for quotation of copyright works for any Quotation and news reporting purpose, as long as the use of a particular quotation is “fair dealing” and its source is acknowledged. The Government will legislate to allow limited copying on a fair dealing basis for parody, caricatureParody, caricature and pastiche and pastiche. The Government will allow sound recordings, films and broadcasts to be copied for non-commercial Research and private study research and private study purposes, without permission from the copyright holder. Data analytics for Non-commercial researchers will be allowed to use computers to study published research results non-commercial research and other data without copyright law interfering. Access for people Government will allow people with disabilities the right to obtain copyright works in an accessible form, with disabilities if there is not a suitable one on the market already. Museums, galleries, libraries and archives will be allowed to preserve any type of copyright work that Archiving and preservation is in their permanent collection and cannot readily be replaced. The existing exceptions will be widened to enable more public bodies to proactively share some third Public administration party information online, as they already can through issuing paper copies. The Government also intends to introduce a new, non-statutory system for clarifying areas where Copyright Notices there is manifest confusion or misunderstanding on the scope and application of copyright law via Copyright Notices issued by the Intellectual Property Office (IPO). Source: Modernising Copyright: A modern, robust and flexible framework2013. 2. 22. | KK Ko - UK Government(2012) 15
  16. 16. Thank you! 2013. 2. 22. | KK Ko | Twitter: @doorsros2013. 2. 22. | KK Ko

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