Overall The overall details will be ascertained on receipt of the script…but we can already assume that the aim of the video will be to convince the audience of the refined products that Easyliving Homes offers. Elegance, luxury and open space are the word that would comes to mind. Happiness and trouble free are also the main key factors that should be high lightened
Production objectives The objectives would be to capture a couples happiness inside and around the house. Add kids if the client want include a different demographic. A good portion of cutaways will be made as well to compliment and help the editing process. Expensive appliances and clothes as well as jewelry.
Wardrobe For the man I would suggest shirt and tie and maybe a bit more relaxed in another shot. Still very clean and well presented. The woman would be in jeans and a fancy coat and maybe a second set of more relaxed clothes.
Film look & feel The look and feel will be lots of dolly track shots as well as slight slo motion footage. Lots of open space and natural lighting. The colour grade will be very subtle and will compliment all the furniture shots as well as the property itself
Action Attitude The actors’ actions and attitudes will be very minimalistic. Probably enjoying a cup of steaming hot coffee together or reading a book. Throwing their jacket on the bed before changing into some more casual clothes.