Evaluation2013 Olivia Calleja A2 advanced portfolio
1.Textual AnalysisWhat genre is your film, and how is it defined in your trailer/poster/magazine cover?My film is a thrill...
2. NarrativeSetting:I have chosen to set my film trailer in my local woods- this is becauseit is unrecognisable to audienc...
Characters:I am trying to steer away from the stereotypical character types that Vladimir Propp stated- He concludedthat a...
Equilibrium – disequilibrium/disruption – newequilibriumMy film sort of starts out with a disequilibrium missing out theeq...
Themes• Common elements in psychological thrillers are mind games, psychological  themes, stalking, confinement/death-trap...
Emotion contentMy films due to the genre it is doesn’t portrayhappiness, heartbreak or any of those typical chick flickemo...
Enigma codesEnigma codes intense the audience members whilstalso driving the story forward. The enigma codes forBellatrix ...
3. Representation• In your film trailer/poster/magazine cover how have  gender/race/age been represented?In my film I am t...
4. AudienceWho is your target audience?I would say my preferred audience would be young females 12-20 years of age. This i...
How does your film trailer/poster/magazine covertarget that audience?• My trailer will indicate that the film contains a l...
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  1. 1. Evaluation2013 Olivia Calleja A2 advanced portfolio
  2. 2. 1.Textual AnalysisWhat genre is your film, and how is it defined in your trailer/poster/magazine cover?My film is a thriller; this is defined in my poster and magazine cover via the darkcolouration of the picture giving it an almost mysterious feel to it also with the housestyle I have chosen black and reds. Reds symbolise danger and aggression whilst. It canalso be associated with fear and unknowing. All themes that I wish to explorethroughout my film trailer. I have chosen to use an almost scratchy looking font, thisfont looks like I could have been carved with a knife or scratched with finger nails. Ihave chosen to use this font to almost mirror ‘Hanna’s title; It also adds to the strengthof the film- It also visually shows the audience what to expect from this film withoutseeing any of it already. The image on both my magazine and film poster will havedirect mode of address as the protagonist will be looking directly at the camera helpingto stimulate an interaction between the image and the audience.In my film trailer I am highlighting the thriller convention by my fast pace editing andconstant switching of various powerful camera angles e.g. extreme close ups, mid shotsetc.; this will ‘keep the audience on their toes’. I will continue the dark colouration thatI have in my magazine front cover and my film poster; this is through the use ofshadows and an evening/night time shooting. My trailer follows the classic thrillerconvention, it starts off slowly then as the equilibrium breaks (In the case of myfilm, the government shows up to try and get her) the pace really fastens. Music willalso follow this layout of slow pace- relaxing peaceful music then speed up to a moreaggressive past paced song to highlight the action and tension of the trailer.
  3. 3. 2. NarrativeSetting:I have chosen to set my film trailer in my local woods- this is becauseit is unrecognisable to audience members also outside gives the filma more natural feel and I do not have the fund to hire out a set thatwould look real/ authentic enough for my film. A lot of thrillers startoff set outside for example Hanna and Deadfall. I have chosen tofollow this thriller convention.Binary Opposites:My main protagonist- Nina VS. the governmentNina VS freedomPurity VS. corruption
  4. 4. Characters:I am trying to steer away from the stereotypical character types that Vladimir Propp stated- He concludedthat all the characters could be resolved into 8 broad character types in the 100 tales he analysed:The villain — struggles against the hero.The dispatcher — character who makes the lack known and sends the hero off.The (magical) helper — helps the hero in their quest.The princess or prize — the hero deserves her throughout the story but is unable to marry her because ofan unfair evil, usually because of the villain. The heros journey is often ended when he marries theprincess, thereby beating the villain.Her father — gives the task to the hero, identifies the false hero, marries the hero, often sought for duringthe narrative. Propp noted that functionally, the princess and the father cannot be clearly distinguished.The donor — prepares the hero or gives the hero some magical object.The hero or victim/seeker hero — reacts to the donor, weds the princess.False hero — takes credit for the hero’s actions or tries to marry the princessI am trying to steer away from these characters in the conventional sense for example the princess will notactually be a character in my film but Nina’s freedom and knowledge of her past. Nina is my protagonistand it is quite rare for a female to be the protagonist in a thriller film, but in these modern times wherefeminism is taking a higher effect than it has in the past it is becoming more acceptable for a female to starin a thriller this has been made acceptable by films such as Salt. I surveyed a 15 people and all fifteenstated that they wouldn’t be against watching a film like mine but they did agree that having a male cast asthe protagonist in an action/thriller is the norm especially as the female in thrillers are normally killed offfirst. I think it adds to the shock of the film to show the strongest almost ruthless character as a youngfemale as it has rarely been done.
  5. 5. Equilibrium – disequilibrium/disruption – newequilibriumMy film sort of starts out with a disequilibrium missing out theequilibrium section so I have altered it to show Nina prior to the killingof her friend just running free in the woods having fun like an innocentyoung girl would. I think creating an equilibrium to start with allows fora bigger impact when the main events occur rather than everythingbeing action, action, action.Equilibrium – Her life before the government come after herdisequilibrium/disruption – Government come after her.new equilibrium- She ‘gets rid’ of those chasing her so she can now liveher life in peace.
  6. 6. Themes• Common elements in psychological thrillers are mind games, psychological themes, stalking, confinement/death-traps, horror-of-personality, and obsession.• Elements such as fringe theories, false accusations and paranoia are common in paranoid thrillers.• Threats to entire countries, spies, espionage, conspiracies, assassins and electronic surveillance in spy thrillershttp://en.wikipedia.org/wiki/Thriller_(genre)#Themes_and_charactersIn my thriller I have merged psychological thriller and spy thrillerthemes- both of these are sub-genres of thriller.The themes that I have chosen to explore in my film are:-The loss of Childhood - Illusions-Stalking - Portrayal of females-Assassins-Trust
  7. 7. Emotion contentMy films due to the genre it is doesn’t portrayhappiness, heartbreak or any of those typical chick flickemotions. I do not even have a very emotional crying scene asI want my girl to be shown as very strong.I want my film to be packed with thrills rather than emotionwithout alienating the audience by them not being able toconnect so I do need to incorporate some key emotionalmoments. I do not want them in my trailer though as I wantto advertise the action elements rather than the entire storybut if I was to create the entire film the ‘emotional’ momentswould be:- Seeing a flash back of her isolation in the woods- how she got there/why she’s there
  8. 8. Enigma codesEnigma codes intense the audience members whilstalso driving the story forward. The enigma codes forBellatrix are:• Where are her parents?• Why is she like this?• Who trained her?• Why is it only now she is a threat?• Are the threats over by the end of the film or will there be more and lead to a sequel?
  9. 9. 3. Representation• In your film trailer/poster/magazine cover how have gender/race/age been represented?In my film I am trying to steer away from the stereotypical sweet innocentyoung girl image where they are so helpless and need to be rescued by a malecharacter, so I have made my protagonist a young female. This may be a shockto the older generations but I think that in these modern times it is becomingmore the norm. and I wish to contribute to that but at the same time I am nota radical feminist I do not want to show men as all evil so I have got my leaderof the government group against Nina as a female.I have cast Nina as a young female as I think younger generations can possiblyconnect more with her more as they will be of a similar age but also having ayoung character adds to the shock of the horrible things she’s doing and havingto go through at such a young age.My casting choice has meant that Nina is played by a white British female, thisis due to the fact I knew no willing actors of other ethnicities. I do not thinkthat this will alter the way that audience view my protagonist and I do notthink that they will empathise more or less with her due to her ethnicity.
  10. 10. 4. AudienceWho is your target audience?I would say my preferred audience would be young females 12-20 years of age. This isbecause any younger and they wont be able to view the film due to some of thelanguage used and scenes of violence but also as the protagonist is of the same genderand similar age they might be able to connect with the story a lot better than anyother age group/gender.I would say my negotiated audience would be young males as although they might notreally connect with the female protagonist they might find her attractive enough towatch the film and also when I surveyed 10 males aged 17-54 they majority said thattheir favourite type of films were action or thrillers.I would say that my oppositional audience would be ages under 12 as it will be rated a12 and also the elderly. I think that it would be too shocking for the elderly. Alsomiddle aged people may find it boring or just not their cup of tea. I asked a femaleaged 42 and she stated ‘I really like the concept and as thrillers go I would actually beinterested in watching it but thrillers aren’t my cup of tea in general I’m afraid.’
  11. 11. How does your film trailer/poster/magazine covertarget that audience?• My trailer will indicate that the film contains a lot of action without showing too much of it- I will do this with over the shoulder shots, fast pans, fast tracking etc.• My magazine will help to target my audience as it will contain a free poster of Nina and it will also contain a perfume sample. The perfume sample is to entice in the female audience and the poster is for both genders.

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