About Jake Nava...Jake Nava grew up in Hackney, London and attended the University of Westminster.He is an English music video, advertising and feature film director.He has moved to the United States and is signed to a film production company in theUK (Battlecruiser) and in the US (FM Rocks.)Alongside directing music videos, Jake Nava has also directed commercials for manycompanies including; HSBC, Revlon, Armani, Rimmel, Puma, Clinique andL’Oreal. Appearances in some of these adverts include; Beyonce, Kate Moss, JessicaAlba, Cheryl Cole and Halle Berry.
Jake Nava and Beyonce (Single Ladies) The video featuring 3 dancers on a plain background was inspired by the Bob Fosse choreographed performance by Gwen Verdon in ‘Mexican Breakfast’. ‘Single Ladies’ was shot at the same time with ‘If I were a Boy’ this was to emphasise the duality of the artist and more aggressive alter ego Sasha Fierce. ‘If I were a Boy’ was alsodirected by Jake Nava, but the budget was spent almost entirely on ‘If I were a Boy’ so theyhad to downgrade for ‘Single Ladies’. Both were shot in black and white. Jake says that thestyling was inspired by a vogue shoot, and although it was the least expensive and took the least amount of time, it ended up being the most iconic.
Godwin’s Seven Applied to Single LadiesMusic Video’s demonstrate genre characteristics: The danceroutine – fierce.Relationship between lyrics and visuals: ‘Put a ring on it’,and then the girls hold out their hand for their ring finger.Voyeuristic treatment of the female body - They want you tolook at the women dancing, and how they are dancing.Intertextual reference to the performance by Gwen Verdonin ‘Mexican Breakfast’.
Jake Nava’s Signature Style Through looking at Jake Nava’s later work a recurring style seen is how women are lookedat for their bodies and then the men are show more dominant. Both female and male video’s are either in black and white or have dark/dim lighting. Britney Spears: My Prerogative. Filmed in black and white, like the Beyonce video she looks fierce and is looked upon for her body. http://www.youtube.com/watch? v=dIOH8Trfas4&ob=av2e 2004
Jake Nava’s Signature Style Robbie Williams: Lovelight. He’s Mariah Carey: Shake it off. Has dark shown to be more dominant (shot lighting and shows men looking at looking upwards at him.) Dark women and their bodies.lighting and the women are looking at him. http://www.youtube.com/watch? http://www.youtube.com/watch? v=ZvSDqgu6Y4I v=jZVdDl_asYY&ob=av2e 2006 2005
Music Genre and ArtistsSince 2000 Jake Nava seemed to be working more with girl bands including The Spice Girls, Atomic Kitten, Mis-Teeq and Destiny’s Child. These were more pop songs and dance numbers. From around 2005 and onwards he has began working more with solo artists which have produced more sophisticated video’s and for a more adult audience. P!NK - Nobody Knows (2006) http://www.youtube.com/watch? v=kPMajX8DWRE Spice Girls - Holler (2000) http://www.youtube.com/watch? v=rCm7p2uCZyg&ob=av2e