Koprol: Indonesia's Answer to Foursquare

KOPROL INDONESIA’S ANSWER TO FOURSQUAREWednesday, 6 July 2011

LOCATION-BASED NETWORKING IS GROWING FAST IN ASIA.Wednesday, 6 July 2011

FOURSQUARE ISWednesday, 6 July 2011 POPULAR.

JIEPANG HAS PASSED 1 MILLION USERS IN CHINA, HONG KONG & TAIWAN.Wednesday, 6 July 2011

SOCIALBAKERS TELLS US THAT FACEBOOK PLACES, DESPITE BEING LAUNCHED ACROSS ASIA IN 2011, IS GAINING GROUND. To check out Facebook Places statistics at Socialbakers, visit http:// www.socialbakers.com/places/Wednesday, 6 July 2011

BUT IT’S A YAHOO! OWNED, LOCATION- BASED SOCIAL NETWORK THAT MIGHT ACTUALLY BE ASIA’S MOST POPULAR.Wednesday, 6 July 2011

KOPROL (WHICH MEANS SOMERSAULT IN BAHASA INDONESIA) WAS LAUNCHED BY A BUNCH OF INDONESIAN TECHNOPRENEURS IN 2009 & WAS BOUGHT BY YAHOO! IN 2010. Source: http://www.ﬂickr.com/photos/roland/485376059/sizes/o/in/photostream/Wednesday, 6 July 2011

KOPROL IS ALL ABOUT THE DISCOVERY OF PLACES AND PEOPLE VIA LOCATION.Wednesday, 6 July 2011

KOPROL IS LESS CONCERNED ABOUT PRIVACY AND MORE CONCERNED ABOUT PEOPLE MAKING NEW FRIENDS AND DISCOVERING NEW PLACES.Wednesday, 6 July 2011

“When you join Koprol, creating a profile is not the first thing [you do]. Instead, since Indonesians are most likely to be accessing the site on a mobile phone, when you log on you "check in" to a location such as a bar, health club or mall to see whos there--including members you dont already know--and read about what theyre doing. You can have online discussions with them, compare notes on shops and restaurants and make plans to get together. You can also create your own community of shared interests in everything from coordinating childrens play dates to raising money for victims of Indonesias recent volcanic eruption.” DONALD FRAZIER, FORBESWednesday, 6 July 2011

“Koprol is designed for people in Asian cities. It has a well-moderated database of places. It works on any phone browser and doesnt require GPS.” YAHOO!Wednesday, 6 July 2011

THIS UNIQUE ‘PEOPLE DISCOVERY’ FEATURE HAS HELPED MAKE KOPROL HUGE AMONG MOBILE-SAVVY, INDONESIAN YOUTH.Wednesday, 6 July 2011

WHILE FOURSQUARE MAY HAVE 10 MILLION USERS GLOBALLY... KOPROL HAS 1.5 MILLION IN INDONESIA ALONE!Wednesday, 6 July 2011

GOOGLE SAYS KOPROL HAS 200,000+ MONTHLY ACTIVE USERS, BUT ITS POPULARITY AMONGST FEATURE PHONE USERS MEANS THIS COULD BE AN UNDERESTIMATION. SOURCES: GOOGLE, QUORA & KOPROLWednesday, 6 July 2011

THE BULK OF KOPROL’S USERS ARE STUDENTS - AND COLLEGES AND UNIVERSITIES ARE POPULAR LOCATIONS FOR ACESSS. SOURCE: ALEXAWednesday, 6 July 2011

I’M SURE YOU’RE ASKING... “BUT OLIVER, WHAT DOES KOPROL LOOK LIKE?”Wednesday, 6 July 2011

KOPROL PERSONAL PROFILES ARE ORGANISED AROUND ‘STREAMS’ OF CHECK-INS, QUICK POSTS AND PHOTOS FROM FRIENDS AND BRANDS.Wednesday, 6 July 2011

KOPROL ALSO INCLUDES NEARBY DEALS (USING CHALKBOARD) & HAS RECENTLY INTRODUCED A HASHTAG SYSTEM.Wednesday, 6 July 2011

AND TO FIGHT AGAINST INDONESIANS’ OBSESSION WITH COLLECTING FOURSQUARE BADGES..Wednesday, 6 July 2011

...KOPROL HAS JUST LAUNCHED A BADGE/POINT SYSTEM ON THE SITE. TIME WILL TELL WHETHER THIS IS A SUCCESSFUL FEATURE.Wednesday, 6 July 2011

MOBILE IS KING FOR KOPROL.Wednesday, 6 July 2011

KOPROL DOESN’T NEED ANYWHERE NEAR THE MOBILE GRUNT THAT FOURSQUARE REQUIRES, AND WITH ITS SIMPLE UX & LOW BANDWIDTH FUNCTIONALITY, IT EXPLAINS PART OF THE SUCCESS OF THE SOCIAL NETWORK AMONGST FEATURE PHONE USERS.Wednesday, 6 July 2011

DESPITE AN EARLY LACK OF ATTENTION, BUSINESSES ARE NOW ‘KOPROLING’.Wednesday, 6 July 2011

BURGER KING’S KOPROL PROFILE. LIKE FOURSQUARE, KOPROL ALLOWS BRANDS TO HAVE SPECIAL PAGES THAT ACT AS ‘HUBS’ FOR THEIR VENUES AND ALLOW THEM TO MAINTAIN FACEBOOK-LIKE CONVERSATION THREADS WITH THEIR FANS.Wednesday, 6 July 2011

BRANDS LIKE ADIDAS, 7/11, CONCERT PROMOTERS AND RESTAURANTS ALL USE KOPROL TO ENGAGE CUSTOMERS, PROMOTE DEALS & GAIN INSIGHTS FROM KOPROL’S VENUE ANALYTICS PLATFORM.Wednesday, 6 July 2011

WHAT’S NEXT FOR KOPROL?Wednesday, 6 July 2011

SOURCE: GOOGLE KOPROL IS FACING A SERIOUS CHALLENGE FROM FOURSQUARE, PARTICULARLY IN JAKARTA AND LARGE CITIES.Wednesday, 6 July 2011

HOWEVER, YAHOO! IS EYEING SOUTH- EAST ASIA.Wednesday, 6 July 2011

AS A COUNTER- ATTACK TO FOURSQUARE’S RISING REGIONAL POPULARITY, KOPROL HAS RELEASED THAI & VIETNAMESE LOCALISATIONS - AND IS RUNNING KOPROL HACK EVENTS IN THE PHILIPPINES.Wednesday, 6 July 2011

WITH YAHOO!’S RELATIVE MIGHT IN THE REGION, INTEGRATION WITH YAHOO! SERVICES LIKE FLICKR AND AGGRESSIVE ADVERTISING, KOPROL WILL REMAIN RELEVANT TO INDONESIANS AND SHOULD SUCCEED IN OTHER ASIAN MARKETS.Wednesday, 6 July 2011

THANKS FOR READING! FOLLOW ME ON SLIDESHARE @OLIVERWOODS FOLLOW ME ON TWITTER @OLIVERWOODSSGNZ FOLLOW ME ON KOPROL @OLIVERWOODSWednesday, 6 July 2011

Koprol: Indonesia's Answer to Foursquare

by Oliver Woods on Jul 05, 2011

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