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Israel's Social War: Strategy & Tactics
 

Israel's Social War: Strategy & Tactics

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A short presentation exploring how Israel's Defense Forces are fighting their war in Gaza using social media strategy. From hot Israeli soldiers on Instagram to war infographics on Facebook, we ...

A short presentation exploring how Israel's Defense Forces are fighting their war in Gaza using social media strategy. From hot Israeli soldiers on Instagram to war infographics on Facebook, we quickly survey the IDF's social excellence.

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  • Seems good? invading and occupying a country, killing its people, shedding their blood, robbing their body organs, and declaring a new! country? where was israel 70 years ago? where did its jewish come from? Russia? Europe? Surely not from Palestine! There is a real holocast in Palestine.But there was no one in Germany or Europe.If there was a real holocast why do Palestinian pay for it?
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  • i am most give agreement If Israel attack palestine forward so in the world always can be occured equilibrium
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  • great presentation & great info tks
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  • very nice analysis, using the right social media strategy how a wolf can camouflage itself as a sheep ...
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  • over 40k bro, gg!
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Israel's Social War: Strategy & Tactics Israel's Social War: Strategy & Tactics Presentation Transcript

  • ISRAEL’SSOCIAL WAR OLIVER WOODS DIGITAL STRATEGIST GPY&R MELBOURNE
  • Whatever your view on the Israel-Palestine conflict, the Israel Defense Forces (IDF)have a successful social strategy.
  • A well-integrated digital eco-system of socialplatforms, communities & content.
  • Cross-ChannelIntegration on IDF Facebook Page Cross-ChannelIntegration on the IDF Blog Cross-ChannelIntegration on IDFYouTube Channel
  • Facebook is a content- driven, viral channel for the IDF. It is clearly taking a ‘Friends ofFriends’ sharing strategy.
  • www.facebook.com/idfonline
  • The IDF Facebook Pageshares easily shareable snackable content: infographics blendingart, data & propaganda.
  • www.facebook.com/idfonline
  • www.facebook.com/idfonline
  • They useFacebook as a tool for CRM acquisition. (All brands & organisations should do this) www.facebook.com/idfonline
  • The IDF is very active on Twitter: its main battleground againstHamas & its opponents.
  • www.twitter.com/idfspokesperson
  • Using hashtags to categoriseconversations, the IDF shares the latest updates from the campaign.
  • www.twitter.com/idfspokesperson
  • The IDF YouTube Channel provides datavisualisation of the day’s conflict.
  • www.youtube.com/idfnadesk
  • And anti-Hamas propaganda.
  • Their social by designblog is their ‘long form’ channel.
  • www.idfblog.com
  • Which is gamified - complete with IDF badges & rankings! Interestingly, perhaps due to media pressure, itseems that the IDF Blog has dialed down its use ofgamification since the start of the recent conflict - probably owing to media pressure about the ‘trivialisation’ of the conflict.
  • www.idfblog.com
  • And an embeddable‘Rocket Counter’ widget!
  • www.idfblog.com
  • While it is currentlyinactive, the IDF has anInstagram account that crowdsources photos from servicepeople!
  • www.instagram.com/israeldefenseforces
  • www.instagram.com/israeldefenseforces
  • In early November, borrowing from digitalhipsters, the IDF set up a Tumblr.
  • idfonline.tumblr.com/
  • What is the IDF doing right in social?
  • 1 Platform best practice. Right from beautifully designed cover photo onFacebook & regular hashtag use on Twitter, the IDF does social right.
  • 2 A powerful content strategy. about theThe IDF provides simple & clear updates conflict blended with the IDF’s own side of thestory. All illustrated by the most popular forms of social content: data visualisation & infographics.
  • 3 They’vebrands lack the integrity to Most organisations & got balls. be true to themselves on social. They want to be followers and don’t like taking risks. Which is why the IDF’s strategy resonates: they are firing on allcylinders to fight for their cause, rightly or wrongly.
  • That’s it for today.Thanks for listening! @oliverwoodssgnz oliverwoods