AS Business
Generating and Protecting business
ideas
Have you bought your book yet?
Deadline: Friday 13th September
So, you want to set up your
own business?
What do we call you?
What qualities do you need to have?
Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of...
So, you want to set up your own
business?
Where can you get an idea
from?
2:001:591:581:571:561:551:541:531:521:511:501:49...
What’s the best way to start a
new business?
Stick with what you
know?
or
Look for a gap in the
market?
Advantages and Disadvantages
Advantage Benefits Disadvantages
Knowing the
product or
service
Spotting a gap
in the market
Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of...
Initial Research
• Maps
• Demographic Data
• Look at competition
• Gaps in the market?
• Primary research
• Identify marke...
Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of...
So, you have come up with your
new business idea!
What possible problems might
you face?
Shakeaway
• Shakeaway are launching a take away product
in supermarkets which will sell in the
lunchtime aisle.
• What pro...
BP
• BP has developed a piece of plastic which fits
into the petrol tank of cars. This helps reduce
fuel emissions.
• What...
Jamie Oliver
• Jamie Oliver has bought out a range of food
bundles. All the correct ingredients, correctly
weighed are del...
Copyright: the
protection given to
books, plays and films
Patent: exclusive right
to use a process or a
product, usually f...
Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of...
Plenary
Is luck or
research more
important
when setting
up a business?
Explain your
answer
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As business studies generating business ideas

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As business studies generating business ideas

  1. 1. AS Business Generating and Protecting business ideas
  2. 2. Have you bought your book yet? Deadline: Friday 13th September
  3. 3. So, you want to set up your own business? What do we call you? What qualities do you need to have?
  4. 4. Objectives • Understand and explain how entrepreneurs identify and exploit a market niche • Understand the main sources of ideas for new business start-ups • Examine the role of patents, copyrights and trademarks as methods of protecting business ideas
  5. 5. So, you want to set up your own business? Where can you get an idea from? 2:001:591:581:571:561:551:541:531:521:511:501:491:481:471:461:451:441:431:421:411:401:391:381:371:361:351:341:331:321:311:301:291:281:271:261:251:241:231:221:211:201:191:181:171:161:151:141:131:121:111:101:091:081:071:061:051:041:031:021:011:000:590:580:570:560:550:540:530:520:510:500:490:480:470:460:450:440:430:420:410:400:390:380:370:360:350:340:330:320:310:300:290:280:270:260:250:240:230:220:210:200:190:180:170:160:150:140:130:120:110:100:090:080:070:060:050:040:030:020:01End
  6. 6. What’s the best way to start a new business? Stick with what you know? or Look for a gap in the market?
  7. 7. Advantages and Disadvantages Advantage Benefits Disadvantages Knowing the product or service Spotting a gap in the market
  8. 8. Objectives • Understand and explain how entrepreneurs identify and exploit a market niche • Understand the main sources of ideas for new business start-ups • Examine the role of patents, copyrights and trademarks as methods of protecting business ideas
  9. 9. Initial Research • Maps • Demographic Data • Look at competition • Gaps in the market? • Primary research • Identify market segments
  10. 10. Objectives • Understand and explain how entrepreneurs identify and exploit a market niche • Understand the main sources of ideas for new business start-ups • Examine the role of patents, copyrights and trademarks as methods of protecting business ideas
  11. 11. So, you have come up with your new business idea! What possible problems might you face?
  12. 12. Shakeaway • Shakeaway are launching a take away product in supermarkets which will sell in the lunchtime aisle. • What problems, if any, will this create for Shakeaway?
  13. 13. BP • BP has developed a piece of plastic which fits into the petrol tank of cars. This helps reduce fuel emissions. • What problems, if any, will this create for BP?
  14. 14. Jamie Oliver • Jamie Oliver has bought out a range of food bundles. All the correct ingredients, correctly weighed are delivered to your door with a recipe card. • What problems, if any, might this idea face?
  15. 15. Copyright: the protection given to books, plays and films Patent: exclusive right to use a process or a product, usually for a fixed period of time, up to 20 years. Trademark: a word, sound or image that enables a business to differentiate itself from its competitors
  16. 16. Objectives • Understand and explain how entrepreneurs identify and exploit a market niche • Understand the main sources of ideas for new business start-ups • Examine the role of patents, copyrights and trademarks as methods of protecting business ideas
  17. 17. Plenary Is luck or research more important when setting up a business? Explain your answer

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