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How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
How to improve Grocery Shopping Experience of Consumers
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How to improve Grocery Shopping Experience of Consumers

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  • 1. HOW TO IMPROVE THE GROCERY SHOPPPING EXPERIENCE OF CONSUMERS! WOLFF’S PACK! Julia Judge, Oliver Kuhn,! Taryn Martiniello, Elitsa Ivanova!
  • 2. immersed!Source: Institute of Design @ Stanford
  • 3. Source: Institute of Design @ Stanford observed!
  • 4. Design thinking! Knowledge Funnel,!Source: Institute of Design @ Stanford Roger Martin, 2009!
  • 5. Source: Institute of Design @ Stanford POV: Mind-mapped!
  • 6. What if no check-out counters? !What if no physical shops? !What if there are only digital Netto shops?! Oppositional thinking & ! Source: Institute of Design @ Stanford Abductive logic!
  • 7. How does the digital shopping experience add value?! Desirability:! -  asy! E -  onvenient! C -  xciting! E -  elate not just R consume! -positive change! -great experience! Economic Viability:! -  emoving physical shops! R Technical Feasibility:! -  elatively low opportunity R -  ocus on relationship, F cost! not just consumption! -  o shelf-limitation problem! N -  igital experience! D -  ore new products can be M -  pportunity to build O introduced! community! -  arrows the consumer N -  irect communication! D perception- brand image gap! -  ow cost of L -  irst mover advantage! F maintenance! -  ompetitive advantage! C IDEO ! Design Thinking!
  • 8. Source: Institute of Design @ Stanford SCAMPER-ed!
  • 9. Source: Institute of Design @ Stanford Juxtaposition-ed!
  • 10. Prototype-d it once: !Source: Institute of Design @ Stanford for empathy gaining!
  • 11. Prototype-d it twice: !Source: Institute of Design @ Stanford to explore further!
  • 12. Prototype-d it yet again: !Source: Institute of Design @ Stanford to test!
  • 13. Next Steps!-  uild prototype of the site and test with consumers! B-  ake into account experiences of other digital shops! T-  ork on the algorithm – ! W -  upply chain – how to change?! S -  uman resource – what people do Netto need?! H -  elivery system-critical points & how to manage it: ! D timing, personnel characteristics…! -  rders processing – time between ordering, packing & delivering! O -  ustomer service &Complaints handling! C -  thers! O-  esting – start with one city & expand;! T-  uild educational programs for consumers: prepare the market ! B
  • 14. Q & A! Thank you !

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