HOW TO IMPROVE THE GROCERY SHOPPPING EXPERIENCE OF CONSUMERS! WOLFF’S PACK! Julia Judge, Oliver Kuhn,! Taryn Martiniello, Elitsa Ivanova!
immersed!Source: Institute of Design @ Stanford
Source: Institute of Design @ Stanford observed!
Design thinking! Knowledge Funnel,!Source: Institute of Design @ Stanford Roger Martin, 2009!
Source: Institute of Design @ Stanford POV: Mind-mapped!
What if no check-out counters? !What if no physical shops? !What if there are only digital Netto shops?! Oppositional thinking & ! Source: Institute of Design @ Stanford Abductive logic!
How does the digital shopping experience add value?! Desirability:! - asy! E - onvenient! C - xciting! E - elate not just R consume! -positive change! -great experience! Economic Viability:! - emoving physical shops! R Technical Feasibility:! - elatively low opportunity R - ocus on relationship, F cost! not just consumption! - o shelf-limitation problem! N - igital experience! D - ore new products can be M - pportunity to build O introduced! community! - arrows the consumer N - irect communication! D perception- brand image gap! - ow cost of L - irst mover advantage! F maintenance! - ompetitive advantage! C IDEO ! Design Thinking!
Source: Institute of Design @ Stanford SCAMPER-ed!
Source: Institute of Design @ Stanford Juxtaposition-ed!
Prototype-d it once: !Source: Institute of Design @ Stanford for empathy gaining!
Prototype-d it twice: !Source: Institute of Design @ Stanford to explore further!
Prototype-d it yet again: !Source: Institute of Design @ Stanford to test!
Next Steps!- uild prototype of the site and test with consumers! B- ake into account experiences of other digital shops! T- ork on the algorithm – ! W - upply chain – how to change?! S - uman resource – what people do Netto need?! H - elivery system-critical points & how to manage it: ! D timing, personnel characteristics…! - rders processing – time between ordering, packing & delivering! O - ustomer service &Complaints handling! C - thers! O- esting – start with one city & expand;! T- uild educational programs for consumers: prepare the market ! B