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Introduction To Oliver Hume Real Estate Group
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Introduction To Oliver Hume Real Estate Group

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  • 1. INTRODUCTION TO OLIVER HUME REAL ESTATE GROUP
  • 2. INTRODUCTION TO OLIVER HUME REAL ESTATE GROUP Who are we ? • Company established in Australia in 1952 • East coast office network - Victoria and Queensland • Active in a number of residential market segments including master-planned communities, integrated housing, medium density and high rise • Manage in excess of 45,000 products nationally • Approximately 20% of Melbourne’s growth area land projects being marketed • Metropolitan Melbourne, successfully marketed over 170 residential communities over the last 10 years, settling in excess of 50,000 products ….
  • 3. WHERE ARE OUR PROJECTS ?
  • 4. WHERE ARE OUR PROJECTS ?
  • 5. WHO DO WE REPRESENT ?
  • 6. OUR EXPERTISE …
  • 7. - DEVELOPMENT SALES AND ACQUISITIONS - Acts on behalf of purchasers … eastern seaboard • Track record • Act on behalf of Australia’s leading private and publicly listed companies and State and Federal government bodies • Transacted property in excess of $450 million since 2005, encompassing broadhectare, medium density, retirement, childcare, commercial and industrial • Selling developed property with an end value of over $3 billion • Selected ‘off market’ transactions: • ‘Chancellor’ Bundoora ($44m., 400 lots), Cranbourne ($26.5m., 720 lots), ‘Brentwood’, Bellbird Park ($48m., 1,800 lots), ‘Alamanda’, Point Cook (1,450 lots), ‘Tiara’, Southbank ($6.5 mil., 210 apts).
  • 8. - RESEARCH - Dedicated Research Division • Not a consultancy, an exclusive ‘value add’ to the client • Real time market intelligence across metropolitan Melbourne • Qualitative and quantitative capabilities • For example, we can deliver at the press of a button … • Land (Approx. 110 projects) • Competition (lot yield, developed lots, price points, product mix, etc.) • Building trends by builder by design by municipality / suburb, sales rates, buyer profiling, etc. • Density (250+ projects) • Competition, price points, product size, body corporate, rates per sqm., etc.
  • 9. - PROJECT MARKETING - … CASE STUDY Case Study - ‘Alamanda, Pt. Cook’ • Estate design and presentation: • Engineers, planners, etc. • Input into design, product and lot mix • Analysis of competitive environment / target market definition • Project brand development • Strategic sales strategies • Release strategies and methods • Marketing and communications programs …
  • 10. - PROJECT MARKETING - … CASE STUDY Case Study - ‘Alamanda, Pt. Cook … • Access to interstate and international marketing channels • Co-ordination of sales collateral • On-site sales presence • Delivery and assessment of advertising schedule • Customer survey / buyer profiles • Database management • Co-ordination of information evenings, etc. • Post sales client contact / management.
  • 11. The Vision:
  • 12. Delivering on our vision:
  • 13. The Vision: Our Vision:
  • 14. Delivering on our vision:
  • 15. The Vision:
  • 16. Delivering on our vision:
  • 17. Project - Alamanda, Point Cook (Victoria) Yield - 1,250 lots with a Body Corporate ($900 p.a.) Ave. Price - $193,000 Sales Rate - 40 per month Developer - Villawood Properties
  • 18. - MARKETING AND MERCHANDISING - Creation of retail environments in the property industry • Marketing suites and relocatable offices • Architectural project models • Flag and banner poles (as well as flags and banners) • Landscaping services.
  • 19. … DELIVERING OPPORTUNITIES TO GROW YOUR BUSINESS www.oliverhume.com.au Development Sales and Acquisitions Project Marketing Research Marketing and Merchandising Property Management