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Oli Searle
In what ways does your media product use, develop
or challenge forms and conventions of real media
products?                              For example the main
                                       image on my front cover is
                                                                a lone guitarist, it looks
 My magazine ‘Mainstream’ follows the typical                  very much like an action
                                                                shot, but the clothes and
  conventions of an Indie genre magazine. It includes           his body language suggest
  various reviews on recent performances and exclusive          a relaxed feel to his
  interviews with new ‘up and coming’ stars.                    playing.

 It contains a range of rather dark colours which are
  complimented well with the brighter colours for text.
 The font styles I used to support this colour scheme were
  stereotypically ‘retro’ and original.
 The composition of my images also help to add to the
  indie genre, as the artists look carefree, also the various
  poses help to bring across the indie feel.
Video: Font Styles of Contents
 They were too small, hard to read


 My focus group believed that the fonts lacked house
 style

 Needs more stylish fonts all the way through, font
 styles changed and got less effective on the contents.
 My magazine is very similar to these
  three, as I’ve tried to use the dark
  colours and contrast with the lighter
  colours like in NME, bright red on the
  darker black.
 Also I’ve kept the image typical to the
  genre but with only a single artist
  holding an instrument like in
  Kerrang! Where they have the lone
  guitarist as the main image.
 I’ve tried to keep the font style
  original but also clear, like on the
  cover of Q where they’ve used a
  variety of fonts but they’re all clear
  and seem to go well together
Video: Conventions of Front Page
 My focus group said that the colours were well thought
 out

 The composition of the photo was well planned as the
 colour schemes matched nicely.

 This helped to create a house style, as the magazines
 colours went well with the image colours.
Video: Layout Of Double Page
Spread
 My focus group said questioned whether the layout
 was effective.

 Aidan believed that it would be better to have the
 image spread across both pages with the text beneath.

 As this would have created a better double page spread
 format.
How does your media product
represent particular social groups?
                                                              I included an image of a
  My magazine is aimed at teenage males, this                young aspiring artist on
   seemed like a logical route to go down, as many            the front of mine to act
   of the conventional magazines I looked at had              as inspiration to the
   more of a male theme to them.                              males but also as an
                                                              incentive for female
  Also the teenagers are more likely to want to pick         teenagers to want to
   up a magazine a read it on the move as it tends to         buy it to read about the
   be more informal than a newspaper.                         male.


                                   NME and Q have used
                                   the female on their
                                   front covers to help
                                   draw in the male
                                   readers, as they’ll want
                                   to know more about
                                   the attractive young
                                   females on the front of
                                   the magazines
Images
          These are the various images used. They
           help to entice the teenage audience as they
           include the young lads, performing and
           posing with various instruments.
          The composition of each photo was well
           planned so they stayed true to the genre and
           they would fit the style of the magazine
           suitably.
 After looking into various magazines and who
  produce them, and comparing them with my
  magazine. I’d think either the Bauer Media
  Group as they already distribute very successful
  music magazines of Indie genre Q Magazine
  and also Kerrang!
 I think my magazine would fit in well with these
  magazines as they have similar conventions
 For example Mainstream has the same sort of
  layout as Q magazine, with the coverlines
  placed around the main image, that fills the
  center of the front cover.

What kind of media institution might
distribute your media product and why?
Who would be the audience for
your media product?
 My magazine ‘Mainstream’
 is aimed at a variety of
 different target audiences. As
 I have tried to make it appeal
 to both genders, specifically
 of around 15 to 19 year olds.
 Mainly because, from my
 surveys, they are more likely
 to go out and buy a magazine
 and read it than someone of
                                  Stereotypical teenagers that I
 a much older age.                would aim my magazine at.
The on the
                                           The mass of                               double page
How did you attract/address
                                           ‘bubbly, exci                             spread the
                                           ting’                                     text was ‘easy
                                           coverlines                                to see’ and
                                           adds to the                               the colour
                                           appeal of the                             scheme was
                                           magazine                                  ‘effective’

                               Well from my audience research, I was able to get a basic idea of
                                what sort of things to include, layout to use, and colours and
                                fonts to include.
your audience?




                               For example I was able to find out from my focus group that the
                                colours I used were good, as they said it was ‘easy to see’ the
                                coverlines.
                               Also the fonts I used were ‘exciting’ and has a ‘bubbly’ feel to
                                it, so they worked well with the colour scheme to make an
                                overall attractive appear for the magazine.
                               However, they all agreed that the magazine was more of an
                                indie-rock theme to it due to the appearance being more
                                masculine with the darkness of the font and colours.
Video: Double Page Spread Colour
Scheme
 My focus group believed that the colour scheme used
 on the double page spread was very good.

 It was a good bold colour choice


 However they thought that the contents page should
 also have been red to keep the house style going as the
 double page spread and contents page didn’t look as
 though they were from the same magazine.
What have you learnt about technologies
from the process of constructing this
product?
 Throughout the production of ‘Mainstream’ I have used a
  variety of technology to aid me, like digital
  cameras, video camera, paint and Microsoft publisher.
 I was able to develop my skills by using new technologies
  like Microsoft publisher, I was able to get a better
  understanding of how best to film and capture images by
  using the digital and video cameras. Also I was able to use
  my knowledge of paint to help me increase the quality of
  the images and suit them to the genre.
Digital Camera & Video Camera
 I used the digital camera to take the photo’s for my
  magazine, I was able to experiment with them, by
  taking various shots at different angles and zoom.
 I used a video camera to film my focus group for my
  evaluation. They were able to give me constructive
  feedback with out me having to write down key points
  or for them to be limited by a questionnaire. I was able
  to film them for around 8 minutes and they were able
  to provide various criticisms and improvements that I
  was able to take down in video format for future
  reference.
Paint & Publisher
 My editing software was paint, purely because photoshop
  was too confusing for me. This limited me in some
  ways, however I feel did the best I could with the software I
  had available. The photo’s therefore had to be perfect and
  in need of only slight adjustments.
 Finally, my key piece of technology were Microsoft
  Publisher as without this my magazine would not have
  been able to be put together easily, and it would not have
  come out as being quite effective as it has. I had no
  previous experience with publisher before however after
  practicing with the preliminary task, I feel that my skills
  had improved vastly and this benefitted me in the main
  production.
Technology
Publisher was the main tool I used, as this
was where I created the magazine. I was
able to put the text, images, layout and
everything together to create the final
piece.




                                              I used paint to editing the
                                              original images. Adding
                                              effects was done in publisher
                                              but various photo edits were
                                              administered in paint.
What do you feel you have learnt in the
progression from your preliminary
product to the full product?
 I feel that I have improved massively since my preliminary
  task, as it was my first experience with publisher and I wasn’t
  very good. However my main task I’ve been able to use the skills
  picked up for the preliminary task to aid me in the production of
  my magazine.
 I feel that the overall appearance of the magazine looks a lot
  more professional, as before it was too ordered and plain whereas
  now its scattered, interesting and a lot more appealing to a
  younger audience.
 Also I looked into the colour scheme a lot more, as my
  preliminary task the colours were quite plain and simple, I only
  really used blue, just changed the tone, so it looked too plain and
  simple. Whereas in my final task I tried to use darker colours but
  then have the bright vibrant colours over the top to make them
  stand out more to the audience.
Progression from Preliminary to
Final Product




              The difference in
              texts and images
Preliminary Task
Finished Music Magazine
Front
Cover
Contents
Page
Double Page Spread

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Evaluation presentation

  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? For example the main image on my front cover is a lone guitarist, it looks  My magazine ‘Mainstream’ follows the typical very much like an action shot, but the clothes and conventions of an Indie genre magazine. It includes his body language suggest various reviews on recent performances and exclusive a relaxed feel to his interviews with new ‘up and coming’ stars. playing.  It contains a range of rather dark colours which are complimented well with the brighter colours for text.  The font styles I used to support this colour scheme were stereotypically ‘retro’ and original.  The composition of my images also help to add to the indie genre, as the artists look carefree, also the various poses help to bring across the indie feel.
  • 3. Video: Font Styles of Contents  They were too small, hard to read  My focus group believed that the fonts lacked house style  Needs more stylish fonts all the way through, font styles changed and got less effective on the contents.
  • 4.  My magazine is very similar to these three, as I’ve tried to use the dark colours and contrast with the lighter colours like in NME, bright red on the darker black.  Also I’ve kept the image typical to the genre but with only a single artist holding an instrument like in Kerrang! Where they have the lone guitarist as the main image.  I’ve tried to keep the font style original but also clear, like on the cover of Q where they’ve used a variety of fonts but they’re all clear and seem to go well together
  • 5. Video: Conventions of Front Page  My focus group said that the colours were well thought out  The composition of the photo was well planned as the colour schemes matched nicely.  This helped to create a house style, as the magazines colours went well with the image colours.
  • 6. Video: Layout Of Double Page Spread  My focus group said questioned whether the layout was effective.  Aidan believed that it would be better to have the image spread across both pages with the text beneath.  As this would have created a better double page spread format.
  • 7. How does your media product represent particular social groups? I included an image of a  My magazine is aimed at teenage males, this young aspiring artist on seemed like a logical route to go down, as many the front of mine to act of the conventional magazines I looked at had as inspiration to the more of a male theme to them. males but also as an incentive for female  Also the teenagers are more likely to want to pick teenagers to want to up a magazine a read it on the move as it tends to buy it to read about the be more informal than a newspaper. male. NME and Q have used the female on their front covers to help draw in the male readers, as they’ll want to know more about the attractive young females on the front of the magazines
  • 8. Images  These are the various images used. They help to entice the teenage audience as they include the young lads, performing and posing with various instruments.  The composition of each photo was well planned so they stayed true to the genre and they would fit the style of the magazine suitably.
  • 9.  After looking into various magazines and who produce them, and comparing them with my magazine. I’d think either the Bauer Media Group as they already distribute very successful music magazines of Indie genre Q Magazine and also Kerrang!  I think my magazine would fit in well with these magazines as they have similar conventions  For example Mainstream has the same sort of layout as Q magazine, with the coverlines placed around the main image, that fills the center of the front cover. What kind of media institution might distribute your media product and why?
  • 10. Who would be the audience for your media product?  My magazine ‘Mainstream’ is aimed at a variety of different target audiences. As I have tried to make it appeal to both genders, specifically of around 15 to 19 year olds. Mainly because, from my surveys, they are more likely to go out and buy a magazine and read it than someone of Stereotypical teenagers that I a much older age. would aim my magazine at.
  • 11. The on the The mass of double page How did you attract/address ‘bubbly, exci spread the ting’ text was ‘easy coverlines to see’ and adds to the the colour appeal of the scheme was magazine ‘effective’  Well from my audience research, I was able to get a basic idea of what sort of things to include, layout to use, and colours and fonts to include. your audience?  For example I was able to find out from my focus group that the colours I used were good, as they said it was ‘easy to see’ the coverlines.  Also the fonts I used were ‘exciting’ and has a ‘bubbly’ feel to it, so they worked well with the colour scheme to make an overall attractive appear for the magazine.  However, they all agreed that the magazine was more of an indie-rock theme to it due to the appearance being more masculine with the darkness of the font and colours.
  • 12. Video: Double Page Spread Colour Scheme  My focus group believed that the colour scheme used on the double page spread was very good.  It was a good bold colour choice  However they thought that the contents page should also have been red to keep the house style going as the double page spread and contents page didn’t look as though they were from the same magazine.
  • 13. What have you learnt about technologies from the process of constructing this product?  Throughout the production of ‘Mainstream’ I have used a variety of technology to aid me, like digital cameras, video camera, paint and Microsoft publisher.  I was able to develop my skills by using new technologies like Microsoft publisher, I was able to get a better understanding of how best to film and capture images by using the digital and video cameras. Also I was able to use my knowledge of paint to help me increase the quality of the images and suit them to the genre.
  • 14. Digital Camera & Video Camera  I used the digital camera to take the photo’s for my magazine, I was able to experiment with them, by taking various shots at different angles and zoom.  I used a video camera to film my focus group for my evaluation. They were able to give me constructive feedback with out me having to write down key points or for them to be limited by a questionnaire. I was able to film them for around 8 minutes and they were able to provide various criticisms and improvements that I was able to take down in video format for future reference.
  • 15. Paint & Publisher  My editing software was paint, purely because photoshop was too confusing for me. This limited me in some ways, however I feel did the best I could with the software I had available. The photo’s therefore had to be perfect and in need of only slight adjustments.  Finally, my key piece of technology were Microsoft Publisher as without this my magazine would not have been able to be put together easily, and it would not have come out as being quite effective as it has. I had no previous experience with publisher before however after practicing with the preliminary task, I feel that my skills had improved vastly and this benefitted me in the main production.
  • 16. Technology Publisher was the main tool I used, as this was where I created the magazine. I was able to put the text, images, layout and everything together to create the final piece. I used paint to editing the original images. Adding effects was done in publisher but various photo edits were administered in paint.
  • 17. What do you feel you have learnt in the progression from your preliminary product to the full product?  I feel that I have improved massively since my preliminary task, as it was my first experience with publisher and I wasn’t very good. However my main task I’ve been able to use the skills picked up for the preliminary task to aid me in the production of my magazine.  I feel that the overall appearance of the magazine looks a lot more professional, as before it was too ordered and plain whereas now its scattered, interesting and a lot more appealing to a younger audience.  Also I looked into the colour scheme a lot more, as my preliminary task the colours were quite plain and simple, I only really used blue, just changed the tone, so it looked too plain and simple. Whereas in my final task I tried to use darker colours but then have the bright vibrant colours over the top to make them stand out more to the audience.
  • 18. Progression from Preliminary to Final Product The difference in texts and images