6 Steps to Making Your Infographic Work
Upcoming SlideShare
Loading in...5
×
 

6 Steps to Making Your Infographic Work

on

  • 464 views

A mini presentation I created for the rest of the team at SEOgagdet, to coincide with my blog post about the infographics process.

A mini presentation I created for the rest of the team at SEOgagdet, to coincide with my blog post about the infographics process.

Statistics

Views

Total Views
464
Views on SlideShare
464
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

6 Steps to Making Your Infographic Work 6 Steps to Making Your Infographic Work Presentation Transcript

  • 6 STEPS TO INFOGRAPHIC SUCCESS Oli Archibald
  • ............................................................................................................................................................................................... THE PROCESS Research/ Review Post Ideas Outreach Publication Design drafts publication
  • THE IDEA View slide
  • ............................................................................................................................................................................................... THINK ABOUT TARGET NICHE(S) AND LINK ACQUISITION View slide
  • ............................................................................................................................................................................................... Vs. Now I’m interested in potatoes! Is the story worthy of an infographic format, or better as an article?
  • OUTREACH
  • ............................................................................................................................................................................................... INFOGRAPHICS WILL GET ME LINKS!!? LET’S MAKE ONE! Not so fast… Pitch the idea before you even think about design.
  • RESEARCH/DESIGN
  • ............................................................................................................................................................................................... ESTABLISH WHAT YOU WANT FROM YOUR DESIGNER Costs? How many revisions? Do they provide research as well as design? How long is the turnaround?
  • ............................................................................................................................................................................................... IF YOU HAVE NO DESIGNER, CHECK OUT DRIBBBLE There’s a myriad of infographics designers out there waiting to be hired.
  • REVISION
  • ............................................................................................................................................................................................... GET INPUT FROM YOUR TEAM (AND CLIENTS) This is great, but can we lose the Nazi’s? Second opinions will help you see things you may have overlooked
  • ............................................................................................................................................................................................... SEND DRAFTS TO THE EDITOR Great for transparency and building relationships
  • PLACEMENT
  • ............................................................................................................................................................................................... HOW TO DELIVER THE FINISHED PRODUCT? or Most high authority sites won’t accept an embeddable code, but it’s worth a try. Either way, make sure the link is there upon publication for scraping.
  • POST-PUBLICATION
  • ............................................................................................................................................................................................... NOW WHAT? • Chase up scraped and uniquely republished links • Publish on your own blog • Submit to infographics sites • Use your PR team • Tap up old contacts • Contact your list of credits? • Create a #hashtag
  • ............................................................................................................................................................................................... WHO’S LINKING? Original Source Scraped Submitted to infographic sites Winning on social Check who’s linking back. Are they linking to you as well as the original source?
  • ............................................................................................................................................................................................... DON’T FORGET GOOGLE IMAGE SEARCH Find work on the web using Google image search. Forget TinEye, it sucks!
  • ............................................................................................................................................................................................... SEE WHO’S UNIQUELY REPUBLISHED YOUR WORK… …and make sure they link back to you too.
  • ............................................................................................................................................................................................... SUBMIT WORK TO INFOGRAPHICS SITES Followed link! There aren’t many out there, but Visual.ly is awesome.
  • ............................................................................................................................................................................................... PUBLISH IT ON YOUR OWN BLOG Implement an embeddable code. Get your team to share it via social. Make use of paid Stumbles and promoted Tweets.
  • ............................................................................................................................................................................................... THANK YOU FOR LISTENING