6 Steps to Making Your Infographic Work

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A mini presentation I created for the rest of the team at SEOgagdet, to coincide with my blog post about the infographics process.

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6 Steps to Making Your Infographic Work

  1. 1. 6 STEPS TO INFOGRAPHIC SUCCESS Oli Archibald
  2. 2. ............................................................................................................................................................................................... THE PROCESS Research/ Review Post Ideas Outreach Publication Design drafts publication
  3. 3. THE IDEA
  4. 4. ............................................................................................................................................................................................... THINK ABOUT TARGET NICHE(S) AND LINK ACQUISITION
  5. 5. ............................................................................................................................................................................................... Vs. Now I’m interested in potatoes! Is the story worthy of an infographic format, or better as an article?
  6. 6. OUTREACH
  7. 7. ............................................................................................................................................................................................... INFOGRAPHICS WILL GET ME LINKS!!? LET’S MAKE ONE! Not so fast… Pitch the idea before you even think about design.
  8. 8. RESEARCH/DESIGN
  9. 9. ............................................................................................................................................................................................... ESTABLISH WHAT YOU WANT FROM YOUR DESIGNER Costs? How many revisions? Do they provide research as well as design? How long is the turnaround?
  10. 10. ............................................................................................................................................................................................... IF YOU HAVE NO DESIGNER, CHECK OUT DRIBBBLE There’s a myriad of infographics designers out there waiting to be hired.
  11. 11. REVISION
  12. 12. ............................................................................................................................................................................................... GET INPUT FROM YOUR TEAM (AND CLIENTS) This is great, but can we lose the Nazi’s? Second opinions will help you see things you may have overlooked
  13. 13. ............................................................................................................................................................................................... SEND DRAFTS TO THE EDITOR Great for transparency and building relationships
  14. 14. PLACEMENT
  15. 15. ............................................................................................................................................................................................... HOW TO DELIVER THE FINISHED PRODUCT? or Most high authority sites won’t accept an embeddable code, but it’s worth a try. Either way, make sure the link is there upon publication for scraping.
  16. 16. POST-PUBLICATION
  17. 17. ............................................................................................................................................................................................... NOW WHAT? • Chase up scraped and uniquely republished links • Publish on your own blog • Submit to infographics sites • Use your PR team • Tap up old contacts • Contact your list of credits? • Create a #hashtag
  18. 18. ............................................................................................................................................................................................... WHO’S LINKING? Original Source Scraped Submitted to infographic sites Winning on social Check who’s linking back. Are they linking to you as well as the original source?
  19. 19. ............................................................................................................................................................................................... DON’T FORGET GOOGLE IMAGE SEARCH Find work on the web using Google image search. Forget TinEye, it sucks!
  20. 20. ............................................................................................................................................................................................... SEE WHO’S UNIQUELY REPUBLISHED YOUR WORK… …and make sure they link back to you too.
  21. 21. ............................................................................................................................................................................................... SUBMIT WORK TO INFOGRAPHICS SITES Followed link! There aren’t many out there, but Visual.ly is awesome.
  22. 22. ............................................................................................................................................................................................... PUBLISH IT ON YOUR OWN BLOG Implement an embeddable code. Get your team to share it via social. Make use of paid Stumbles and promoted Tweets.
  23. 23. ............................................................................................................................................................................................... THANK YOU FOR LISTENING

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