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Slide 1: What can we Again buy a watch tonight? pig in a poke? Whom to ask for an advice? How do I choose a good movie How to stop watching trash? Whom to share the excitement with? Branded movie club as an extension for magazine portal

Slide 2: Introduction  Soft Format offers your magazine to bring new online activity for your audience and establish your gated movie community Soft Format sees its mission in helping  Movie club will bring more reason for your our customers to harness the full potential readers to visit your portal and thus will of new opportunities, which are becoming open new advertising opportunities for available on the cutting edge of business and technological innovations. your company  Soft Format is more than software company, we are the e-business innovations provider. We are launching the Voxami service to enable lifestyle media enrich their online presence  We are 360° service provider which provides you all elements from the solution: software, hosting, content database, management tools and ongoing maintenance © Soft Format LLC, 2007

Slide 3: Business Opportunity Your magazine can benefit from supplementing your online portal with active consumption-driven community of movie fans which will enrich your online user experience and increase their loyalty. What readers will enjoy  Watching movies which are good for them  Finding new friends and learning more about their old friends  New environment for communication, friendship and leisure  Targeted advertising which is relevant for the reader  Community where quality is defined by consumers and not by publishers and critics  Ability to find the required movie in online resources which you decide to enable Bring fun and value to your audience  Member space with personal shelf, personal and build better relations with them network and personal communications © Soft Format LLC, 2007

Slide 4: What is VoxAmi? Voxami Management System AmiSpace VoxAmi provides a fully Movies integrated solution, ready for E-Commerce Aggregator Gateway you to set-up, manage and Vasprovider Subsystem develop your branded movie club on a 24/7 hosted Music AmiNet platform. Soft Format offers you tools for enabling your customers Books share their movie preferences and experience and get a AmiBase personal recommendation other movies which they will Content like to watch. Voxami Business Intelligence Framework © Soft Format LLC, 2007

Slide 5: User functionality Feature set derived from thorough marketing and technical investigation of best implementations in the area of online social communications. Fun and easy to use! personal movie shelf  personal collections  community recommendations  private network  similarity index  best buy option  share experience and find new friends  personalized recommendation  personal shelf  private room  public space  social ratings  new public space  blogs  forums  community movie clouds  advanced cinema-specific information resources  and more… © Soft Format LLC, 2007

Slide 6: Administrator Capabilities Robust set of controlled through web-based point-and-click administration screens. No technical background required! own domain name automated community moderation  tools for targeted advertising fully customizable design template search engine optimization  flexible business rules  user management  administrator back office advanced analytics  modular architecture  new source of high quality content  contests management  reviews moderation  forums moderation  and more… © Soft Format LLC, 2007

Slide 7: Technical Specifications © Soft Format LLC, 2007

Slide 8: Why Soft Format Over 10 years of providing services to medium and large  enterprises Full cycle of web solutions from R&D to implementation  and ongoing support ISO 9001:2000 Certified Company  Microsoft Gold Certified Partner status  Industry Standard Development Methodologies  Perfect combination of service quality and affordability  Modern data platform with reliable infrastructure  management standards Professional personnel and customer-centric support  © Soft Format LLC, 2007

Slide 9: Business Terms Yellow License Green License Orange License Installation cost From 3400 USD From 3400 USD From 3400 USD Maintenance cost 800 USD per 1800 USD per 2600 USD per (below 5000 users) month month month Additional 1000 50 USD per 200 USD per 400 USD per users month month month Profit sharing 40% 70% 100% (advertising) Profit sharing 30% 60% 80% (commission from sales) * Business terms are not final and we are always open for discussing other mutually beneficial schemes ** Period of deployment – start from 3 working days after signing the agreement © Soft Format LLC, 2007

Slide 10: Business Terms Olha Kutsevych Business Development Manager Soft Format LLC Skype: olhasales MSN: o.kutsevych@soft-format.com Cell phone: +38 085 1872582 E-mail: o.kutsevych@soft-format.com http://www.soft-format.com © Soft Format LLC, 2007