SF Social Media Platform


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social media platform for publishers

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SF Social Media Platform

  1. 1. Get Acquainted With Your Readers Learn Customer Opinions & Respond to Their Needs Build better relationship with your readers Copyright © 2006, Soft Format . All rights reserved. Online Social Media Platform for Magazines 24/7 Communication
  2. 2. Introduction <ul><li>Soft Format is more than software company, we are the e-business innovations provider </li></ul><ul><li>Our business experience is successfully supplemented with the visions provided by our Research & Development department </li></ul><ul><li>Our marketing team has elaborated the innovative concept for Lifestyle Magazines </li></ul><ul><li>We offer using social communications for enhancing the magazine business model and enabling 24/7 communication with your target audience </li></ul>Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. In this presentation we introduce you to our innovative social media solution for extending magazine business online and creating active community of readers
  3. 3. Marketing Preconditions <ul><li>Global competition, globalization, rampant change and extremely fast flow of information and communication </li></ul><ul><li>Internet and technologies are integral part of the everyday life of average user </li></ul><ul><li>Requirements for building and managing a successful business are altered by technological innovations </li></ul><ul><li>Consumer has adjusted to this quicker pace and his fickle preferences are revised with the speed of a television commercial </li></ul>Changes That Call For a New e-Business Model <ul><li>The WalkmanTM case is already the sample of leadership tactics on the market, which is now achievable for not only the global corporation, but also for SMEs. </li></ul>“ It’s not the big – that eats the small; it’s the fast that eats the slow”. Information Networking Globalization Convergence Change Dynamics
  4. 4. Marketing Trends Social Networking Gold Rush: November 2005 - News Corp. drew a lot of attention for paying $580 million to acquire Internet sensation MySpace . April 2006 There's the $800 million acquisition offer from Yahoo that Facebook reportedly rejected, the $2 billion Facebook wants and the $25 million in venture capital Facebook got from Greylock Partners in April October 9, 2006 - Google Inc. announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Buy a Network: MySpace : $15 billion latest Wall Street valuation, courtesy of RBC Capital   YouTube : $1.5 billion latest valuation, courtesy of New York Post   Facebook : $1 billion latest valuation, courtesy of Wall Street Journal   Digg : $200 million valuation, courtesy of Business Week How consumers responded to the survey question: &quot;If the following were available on a social-networking website, which would you likely do this holiday season?&quot; Find out about store sales/product discounts: 51% Download coupons: 51% Search for gift ideas: 47% Buy products: 29% Post or view videos: 20% Read or write product review on blog: 18% None of the above: 12% **Does not total 100% due to multiple responses Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers. Margin of error is ±2.5 percentage points. 11/23/2006
  5. 5. Marketing Opportunity <ul><li>Establishment of the online active consumption-driven community of readers and involvement of this community into your business. </li></ul><ul><li>Readers are getting tied to your website </li></ul><ul><li>Audience is more loyal to your brand </li></ul><ul><li>New revenue stream and advertising capabilities </li></ul><ul><li>Streamlined communication with readers </li></ul><ul><li>Readers involved into your business </li></ul><ul><li>Established 24/7 personalized service delivery </li></ul>Benefits of Branded Community Stop talking TO your audience! Start communicating WITH your audience!
  6. 6. Values Definition Enjoyable place for your readers to hang out online. Like-minded people and old trusted contacts, interesting discussions, personal space of your readers. Convenient purchase (when you want, what you want and how you want). Social commerce – community-based advising, recommendations. Reflection of your readers’ preferences and needs. Multi-directional communication which brings new content for online and offline issues of the magazine. More valuable, more relevant, more trusted New source of personalized/contextual targeted advertising/promotion. Profile/behavior based. More efficient - more advertisers - more profits Aggregation instead of development. Value-Added Service for attracting new customers, increasing loyalty of the old ones and keeping both used to your website. Profile-based VAS to fit your readers’ needs.
  7. 7. Vision Concept
  8. 8. Personal Space Management <ul><li>Customizable Reader Back Office; </li></ul><ul><li>Modifiable personal site structure; </li></ul><ul><li>Ability to select and customize the design from the set of predefined templates or develop your own; </li></ul><ul><li>Ability to add personal content (information, photos, video, other media); </li></ul><ul><li>Delimited access to personal content; </li></ul><ul><li>Ability to manage personal network structure and personal contacts; </li></ul><ul><li>Ability to initiate/join groups by interest and participate in groups activities </li></ul>Community Management <ul><li>Flexible structure of business rules of building branded community; </li></ul><ul><li>Management of groups and topics for discussion; </li></ul><ul><li>Strong analytical capabilities for analyzing the community behavior; </li></ul><ul><li>Reader-2-Community Moderation: </li></ul><ul><ul><li>Ability to block users or certain messages; </li></ul></ul><ul><ul><li>“ Blacklist”-based automated moderation; </li></ul></ul><ul><ul><li>Multiple security levels of moderation. </li></ul></ul>
  9. 9. Means of Communication <ul><li>Communication of reader with community: </li></ul><ul><ul><li>Participate in group discussions (group-specific public blog, group forum, message board, group advertising, group Help Wanted, group ratings and recommendations) </li></ul></ul><ul><ul><li>Use & Contribute to Social Knowledge Base (Wiki-style) </li></ul></ul><ul><ul><li>Personalization Tools (personal blog, personal website, personal photo/video gallery, personal favorites, personal podcast, etc) </li></ul></ul><ul><ul><li>Indirect means of communication & social services (rating of products/topics/users/vendors/etc, community scheduler, contest/polls participation, social search mechanism, social quality control, etc) </li></ul></ul><ul><li>Direct user communications and recommendations: </li></ul><ul><ul><li>Internal message system, embedded instant messenger for chat/voice/video conversation, Skype integration, wish lists & trouble tickets, etc.) </li></ul></ul><ul><li>Personalized/profile-based communication of the magazine and the reader: </li></ul><ul><ul><li>Ability to manage profile-based newsletter with interactive response ability; </li></ul></ul><ul><ul><li>Tools for profile-based podcasting and webcasts; </li></ul></ul><ul><ul><li>Capability of producing the interactive digital version of magazine with profile-specific content & advertising; </li></ul></ul><ul><ul><li>Targeted contests/marketing/promo campaigns tools. </li></ul></ul>
  10. 10. E-Commerce <ul><li>Advanced set of traditional online retail management tools: </li></ul><ul><ul><li>Real-time sales tracking; </li></ul></ul><ul><ul><li>Web-based real-time inventory management; </li></ul></ul><ul><ul><li>User-friendly catalogue management functionality; </li></ul></ul><ul><ul><li>Customizable traditional promo tools (discount coupons, gift certificates, prize/discount bundling, featured products, cross-selling, seasonal sales, and others); </li></ul></ul><ul><ul><li>Interactive online help desk with innovative online-specific CRM, live chat and other personal communications tools, wish lists, trouble tickets, FAQs management, etc.); </li></ul></ul><ul><ul><li>Advanced Return Merchandise Authority mechanisms; </li></ul></ul><ul><li>Functionality for enabling convenient purchase: </li></ul><ul><ul><li>Easy-to-navigate customizable e-store catalogue; </li></ul></ul><ul><ul><li>Auto shipping </li></ul></ul><ul><ul><li>Integration of the catalogue purchases with other site/portal functionality </li></ul></ul><ul><ul><li>Ability to make a purchase with preferred payment type (credit cards VISA, Maestro, MasterCard, American Express, Discover, Dining Club, checks and e-checks, wires, membership card, gift certificate, points system, PayPal, GoogleCheckout, other e-wallets or cash) </li></ul></ul><ul><ul><li>Delivery integration with UPS, USPS, FedEx, DHL, </li></ul></ul><ul><li>Social Commerce Functionality: </li></ul><ul><ul><li>Trusted recommendations of products/services from the personal network or reader; </li></ul></ul><ul><ul><li>Profile-based product promotion; </li></ul></ul><ul><ul><li>Automated recommendation on the basis of the dynamic profile </li></ul></ul><ul><ul><li>Tools for sharing your opinion about the product (rating, recommendation, report low quality, etc) </li></ul></ul>
  11. 11. Business Intelligence & Profiling <ul><li>Advanced primary data collection tools: </li></ul><ul><ul><li>Information from communications subsystems; </li></ul></ul><ul><ul><li>Information from e-commerce subsystem; </li></ul></ul><ul><ul><li>Information from portal management subsystem; </li></ul></ul><ul><ul><li>Information from VAS integration. </li></ul></ul><ul><li>Goal-setting and goal-tracking mechanism; </li></ul><ul><li>Advanced reporting tools with visual and analytical data; </li></ul><ul><li>Rule-based notifications on important events in the system; </li></ul><ul><li>Behavior-based dynamic profiling which serves as a basis for targeting and profile-based approach and updates the reader’s profile in accordance with his/her activities in the system </li></ul><ul><li>Data synthesis for prediction of user’s preferences and needs </li></ul><ul><li>Provision of analytic data for other system services and modules </li></ul>
  12. 12. Portal Management <ul><li>Advanced platform for developing scalable e-business solutions; </li></ul><ul><li>WYSIWYG online editor which enables easy content authoring and management; </li></ul><ul><li>Content rating, moderation and screening mechanisms; </li></ul><ul><li>Advanced CISP-compliant security model; </li></ul><ul><li>Flexible skinning for assuring your unique look and feel; </li></ul><ul><li>Online role-based file library for documents, images and media; </li></ul><ul><li>Multilingual and multiple currencies; </li></ul><ul><li>Seasonal scheduling of the website design, content and functionality; </li></ul><ul><li>Customizable language-dependant website structure; </li></ul><ul><li>Web-based menu and pages management without programming required; </li></ul><ul><li>Search Engine Optimization Tools; </li></ul><ul><li>Google Analytics Support. </li></ul>
  13. 13. E-Business Management <ul><li>Customizable virtual offices for your employees; </li></ul><ul><li>Advanced statistics for behavioral analysis; </li></ul><ul><li>Tools for creating custom profile-based promotions and advertisings and tracking their efficiency; </li></ul><ul><li>Advanced tools for the affiliate programs management; </li></ul><ul><li>Capabilities for management of the value-added services and solutions; </li></ul><ul><li>Management of the business rules on the basis of the dynamic profile data; </li></ul><ul><li>Design/aggregation of value-added services on the basis of the dynamic profile data; </li></ul><ul><li>Ability to customize the system to fit to your business requirements. </li></ul>
  14. 14. Value-Added Services <ul><li>Aggregation Platform which allows maximum utilization of the existing services of the 3 rd parties (aggregation instead of development from scratch) </li></ul><ul><li>Capabilities for advanced integration with service providers (informational, e-commerce, content, supplementary services); </li></ul><ul><li>Ability to integrate Internet TV into the portal; </li></ul><ul><li>Customizable mechanism for tracking the efficiency of value-added services and VAS business rules management; </li></ul><ul><li>Advanced tools for bundling integrated services into new service; </li></ul><ul><li>Direct integration of the newly-developed value-added services into the existing web portal </li></ul>
  15. 15. ComSquare Solution
  16. 16. What we offer <ul><li>Assistance in development of your program-specific strategy of online community; </li></ul><ul><li>Implementation of the e-community infrastructure for your business utilizing solutions from our ComLine Solutions Suite (ComSquare) </li></ul><ul><li>System integration to ensure the interoperability between your existing and future web solutions, as well as interaction with the 3 rd party solutions; </li></ul><ul><li>Custom development and/or aggregation of the online value-added services, web site designs, tools and products for your online activities; </li></ul><ul><li>Maintenance and on-going support of your online community-based solution. </li></ul>
  17. 17. Why Soft Format? <ul><li>Over 10 years of providing services to medium and large enterprises; </li></ul><ul><li>Top Tier Quality Management System with Highest Quality Standards; </li></ul><ul><li>ISO 9001:2000 Certified Company; </li></ul><ul><li>Microsoft Gold Certified Partner status; </li></ul><ul><li>Industry Standard Development Methodologies; </li></ul><ul><li>Perfect combination of service quality and affordability; </li></ul><ul><li>Highly-skilled personnel with 14 MCSDs in the resource pool; </li></ul><ul><li>Established and mature company will very low turnover; </li></ul><ul><li>Competitive Pricing Model </li></ul><ul><li>High Project Predictability and Guaranteed Customer Satisfaction </li></ul>
  18. 18. Contacts Olha Kutsevych Sales and Business Development Manager Soft Format LLC: Skype: olhasales E-mail: [email_address] Phone: +38 0332 770091