1. Presented by Soft Format LLC
Win-Win Yacht Community
Community-based web site
as an innovative e-business model
for yacht clubs
2. Soft Format LLC
Soft Format sees its mission in helping our customers to harness the full
potential of new opportunities, which are becoming available on the
cutting edge of business and technological innovations.
We are presenting to you our unique, cost-effective business offer, which
will enable Your Club fully leverage the business opportunities that social
commerce and Internet provide now and add more business value to
your Club’s existing model.
With the new business model, you will take an advantage of your
existing community and move it to new business perspectives.
Changes That Call For a New e-Business Model
Most socially-based industries are presently undergoing a number of
significant changes. A process of transformation of what used to be a
purely social community into an innovative model of e-business — social
commerce — is taking place now.
Communities sector has traditionally been extremely fragmented.
However recent developments have transformed the industry into a
dynamic business, full of challenges and opportunities.
Technological innovations create a new format of communication and
interaction between the members within community. With Web and
mobile having become a part of everyday activities, requirements for
building and managing a successful community have radically altered.
We need to face the fact that combination of “social” and “business” has
become a synonym for “successful business”
3. Soft Format LLC
Current Trends That Call for
Changes Technological Innovations
• Technological innovations are not new, but today they are more rapid
Convergence & influencing
• Web & mobile have become a part of our everyday activities
superbly links • New ways of communication make people socialize more often and
ideas and thus bring the social aspect to foreground of all businesses
• Sales are no longer bound to a fixed place but are performed globally
action in a • Advanced convergence allows easy creation of new services out of
global old ones or upgrading the old ones to a new technological level.
• While growth is slowing at most top Internet sites, it is skyrocketing at
Budd L. Hall sites focused on social networking, blogging and local information.
• Social networking concept is opening the unique opportunity of uniting
consumers around business and making consumers’ lifestyle a part of
• Based on total pages viewed and the time spent by each visitor,
MySpace ranked #2 on the entire Internet.
• Social Commerce is about to reign the sales market as a blend of the
“best” of e-commerce with the quot;bestquot; of social networking.
• Social networks are perfect promotional & distributional tool. When the
network is set up, as friends are connected with friends of friends of
friends, viral marketing is just a click away.
• Community-driven commerce is inverting the traditional e-commerce
paradigm. It is commerce organized by and for the consumers.
• We have entered a new economy where business processes are
moving online at an even faster pace every day. To stay competitive
and win in the modern business environment, a clear vision of what is
going to happen tomorrow or in a year or two is absolutely necessary.
• The magnitude of today's environmental, competitive, and global
market change is unprecedented. It's a very interesting and exciting
world, but it's also volatile and dynamic.
• One cant remain static if he wants to win. Dynamics is in everything:
dynamic sites, dynamic sales, dynamic profiles. Dynamics means
• Information is becoming readily available around the globe at an
• Most information services are moved online to be accessible anytime
and anywhere, even when you are on the go.
• Information, alongside with content, is the King again. Those who own
information, keep to the trends, and take advantage of converting risks
into opportunities, are to be on the top in the next decade and on.
• Opportunity is there but not everyone sees it. While some people say
everything is already developed, others create something new and
4. Soft Format LLC
Business Idea In the course of preparation of the offer we have analyzed the
traditional yacht club and e-commerce models. Basing on our
researches, we would dare to state that none of existing e-
commerce models applied by most clubs does not properly fit
into the clubs’ business models and moreover, doesn't benefit
from the Internet opportunities.
Innovative It’s not enough to have a club-oriented e-Store or basic
e-business membership services to successfully operate a Club. E-Business
without e-Customers is not fully leveraging Internet opportunities,
opportunity even if you've got the best software, luxurious design and a good
list of products (which is also an issue for yacht clubs)
for Yachting Building a successful e-Business on a club structure requires
• e-Customers (which is half way done, since you already
have a pool of loyal members offline),
• converting e-commerce into social commerce, and
• making the club members’ lifestyle a part of your business.
Offer your Customers
Strengthen personal relations
what they need
with your Customers
Alice & Jack
Strengthen existing e- Make your e-
commerce potential & Customers’
unite club members Lifestyle a part
with your business of business
Optimize your Club’s business model for an
innovative social-driven commerce model
5. Soft Format LLC
Subsystems of SF e-Business
• Easy authoring and modification of the • Advanced community platform;
content; • Personal and public spaces for your
• Manageable navigation structure; members/customers;
Advanced search engine optimization; Automated interaction of your
• customers with your business;
Over 20 supplementary modules for
building informational community website; Architectural capabilities for multiple
• communication add-ons;
Extended capabilities for business
integration; Dynamic profiling as the way to learn
• and analyze your customers;
Reliable security system;
• Community management tools.
• Bundled services management
Increased scalability due to modular
• Powerful e-store engine; • New generation of Customer Relationship
• Advanced set of promo tools; Management system;
• Personalized interface and items display • Dynamic profiling for learning your
for every customer; customers’ preferences and likes;
• Discount •
coupons, gift certificates, Powerful reporting and analytical suite;
members bonuses, etc.; • User-friendly backoffice for the e-club
• Purchase planners and autoships; administrator;
Real time credit card processing; Event Handlers and E-mail Notifiers;
• Integration with major shipment gateways; • Advanced set of tools for members
• Powerful system of business rules. communication.
Business Idea +
Proprietary Core Platform +
Professional Customization =
What You Need Is What You Get
6. Soft Format LLC
First ever Soft Format introduces an innovative e-Commerce
engine, which is tightly integrated with other subsystems of the
“Call it a clan, SF e-Business Suite, enabling the business value and
monetization of the community of consumers.
call it a
network, call it E-community subsystem comes with a set of features which
provide your customers with personal and community spaces,
a tribe, call it a allow them communicating with the like-minded people, and
family: share their interests and activities with the other members of the
call it, whoever At the same time, combination of e-commerce and e-community
subsystems allows to smoothly integrate social and business
you are, you
activities making them mutually influential and beneficial.
Main Components of the
Personalization Social Search
7. Soft Format LLC
Commerce has a long tradition of profiting from innovative
systems and tools. As technologies emerge, successful
businesses are quick to identify developing opportunities and
“E-commerce expand their commercial capabilities.
Conducting commerce electronically is no different. For many
even e- businesses, new technologies are effective tools to serve
commerce traditional business goals of streamlining services, developing
new markets, and creating business opportunities. In addition,
specialists, they offer the potential to develop innovative types of services
have yet to that they define a new type of commerce.
realize that the Now it’s of even more concern, since customers demand more
WWW is first & convenient and efficient tools for their online activities as web and
mobile become a daily routine for many of them.
Main Components of the
8. Soft Format LLC
E-Club Management Subsystem is a set of the innovative and
advanced user-friendly tools of managing your e-business, which
“Management form out the important part of the solution — Online Backoffice.
With e-Club susbsytem you can easly manage the entire Club and
making all its members. Now all fragmented parts of Club’s activities are
decisions and in one place — events, memebership, bonuses, privilages, new
activities, paid services for non-members, newsletters and much
by seeing that more. Tracking all activities and preferences of the Club’s
those decisions members allows easy palnning of the Club’s policy with its
adjustmennt on the fly when needed.
implemented.” Main Components of the
Harold S. Geneen
9. Soft Format LLC
Every successful e-business solution must include a foundation of
portal services that serve as a guarantee of website integrity,
“It’s not the big manageability and ease of use.
– that eats the
SF e-Business provides integrity of all its subsystems which is
small; it’s the ensured by a powerful e-portal subsystem. Smooth and seamless
fast that eats interoperability of all subsystems is even more important when
synchronizing Club/Community and E-commerce or creating and
the slow”. managing bundled/accompanying services of third parties.
Main Components of the
10. Soft Format LLC
Yacht Club: Potential Services
• Club’s store for clubs accessories
• Integrated store for selling must-haves &
• Boat rentals
• Marketing & advertising of related/bundled
your project or
service, & that
• Job opportunities & vacancies, etc
• Personal page for each member (bio, boat
W. Edwards Deming
specs, personal blog, etc)
• Media (Images, video, music) gallery
• Private events planner/scheduler
• Internal messenger for communication, etc
• Member bonuses & privileges
• Mechanism for redeeming membership points
• Public blog
• Events planner/manager with online
subscription, planning, budgeting, etc
• Club’s newsletter
• Dining & catering (Club menu, reservations,
• Experts & trainers/instructors advice
• Groups & categories for Club members
(sailing, speed boating, fishing, etc)
• Race results, schedules, etc
• Photo Contests
• And much more
11. Soft Format LLC
Soft Format as Your Partner
Contact Us Quality:
Soft Format Superior quality of services, confirmed by ISO
Olha Kutsevych (International Standards Organization)
Sales Manager 9001:2000, Microsoft Certified Partner status and
Tel. +38 0332 770091 proven experience of the cohesive team
Cell: +38 050 6704539 providing services on the market since 1997;
Fax: +38 0332 770091
firstname.lastname@example.org State-of-the-art solutions on the cutting edge of
http://www.vasprovider.com business, marketing and technological innovation,
http://www.soft-format.com customized to reflect your business needs.
Already Developed Core Platform:
Modular extendable system, based on clear and
deep understanding of marketing opportunity,
trends and existing business environment as
ensured by own R&D department;
Support and maintenance team experienced in
working with international customers;
Proven and mature risk-mitigation model, which
assures the “onsite feeling for offshore