Online CMS-based Franchising Solution High Level Vision

Introduction Soft Format is an online business consultancy and innovative community-based solutions provider; Our business experience is successfully supplemented with the visions provided by our Research & Development department; Our technological capabilities are supported by experienced pool of IT specialists and the advanced software platform for developing the community-based online solutions; We offer using social communications for enhancing the business model of the franchising online portal and enabling 24/7 communication with the franchisee and customers Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. We are introducing our business offer, which will enable Your Company enhance your online presence and better leverage the business opportunities that Web 2.0 gives .

Soft Format is an online business consultancy and innovative community-based solutions provider;

Our business experience is successfully supplemented with the visions provided by our Research & Development department;

Our technological capabilities are supported by experienced pool of IT specialists and the advanced software platform for developing the community-based online solutions;

We offer using social communications for enhancing the business model of the franchising online portal and enabling 24/7 communication with the franchisee and customers

What we offer Assistance in development of your program-specific strategy of online community and integration of such a community into your online activities; Implementation of an online community infrastructure for your business utilizing solutions from our CommLine Solutions Suite (CommBase + CommSquare and Commercia modules) System integration to ensure the interoperability between your existing and future web solutions Custom development and/or aggregation of the online value-added services, web site designs, tools and products for your online activities; Maintenance and on-going support of your online community-based solution. Business Idea Platform Customizatio n What You Need is What You Get

Assistance in development of your program-specific strategy of online community and integration of such a community into your online activities;

Implementation of an online community infrastructure for your business utilizing solutions from our CommLine Solutions Suite (CommBase + CommSquare and Commercia modules)

System integration to ensure the interoperability between your existing and future web solutions

Custom development and/or aggregation of the online value-added services, web site designs, tools and products for your online activities;

Maintenance and on-going support of your online community-based solution.

Marketing preconditions As seen from the researches data, the power of the Internet is often underestimated by both franchisors and franchisee. While franchisor mostly use their websites to give the information about their franchisee and their location, on average only 30% provide the franchisee with their own pages or sites. In most cases, the web presence of the franchisee is limited to a page within the franchisor site, saying nothing of a stand-alone site with own domains, which is a really rare thing on the current franchising market. In case the web presence is established only few of the franchising businesses fully leverage the web potential. In most cases sites usage is limited to information access only, with only few providing full scale e-commerce services

Franchising Solutions: As is

Franchising Solutions: To be

Customizable Franchisor and Franchisee Back Office; Modifiable site structure; Multilungual site or localization for new or remote markets Ability to select and customize the design from the set of predefined templates or develop your own; Ability to add personal content (information, photos, video, audio); Delimited access to content (customers, would-be franchisee, actual franchisee, etc); Ability to manage franchisee network; Calendar for managing personal and public events with option to share events with other members Ability to create a personal knowledge library (both external resources e.g. links, franchising resources, etc and internal e.g. files uploaded to the library) Ability to directly contribute to the social knowledge base of franchisee or add resources from personal library Advanced means (blog, message board, internal mail, IM, Skype. etc) for communication with all users (customers, franchisee, etc) on all levels of the system M anag able brand integrity Unified client databases General and targeted (including locality specific marketing campaigns and loyalty programs Personal Networking Space

Customizable Franchisor and Franchisee Back Office;

Modifiable site structure;

Multilungual site or localization for new or remote markets

Ability to select and customize the design from the set of predefined templates or develop your own;

Ability to add personal content (information, photos, video, audio);

Delimited access to content (customers, would-be franchisee, actual franchisee, etc);

Ability to manage franchisee network;

Calendar for managing personal and public events with option to share events with other members

Ability to create a personal knowledge library (both external resources e.g. links, franchising resources, etc and internal e.g. files uploaded to the library)

Ability to directly contribute to the social knowledge base of franchisee or add resources from personal library

Advanced means (blog, message board, internal mail, IM, Skype. etc) for communication with all users (customers, franchisee, etc) on all levels of the system

M anag able brand integrity

Unified client databases

General and targeted (including locality specific marketing campaigns and loyalty programs

Direct advertising and promotion Featured product/service promotion Video messages and video promotion E-magazine (general and customized) Create custom offers and discounts Loyalty programs Product/Service news and updates Mailing subscription (including RSS, SMS, MMS, etc) Customer profiles Track customer’s purchases and preferences Orders history Direct communication with the customers Indirect means of communication and social services rating of products / services / suppliers, etc contest / polls participation, etc Customers support and trouble tickets system Online order tracking and confirmation Etc Product/Service Networking

Direct advertising and promotion

Featured product/service promotion

Video messages and video promotion

E-magazine (general and customized)

Create custom offers and discounts

Loyalty programs

Product/Service news and updates

Mailing subscription (including RSS, SMS, MMS, etc)

Customer profiles

Track customer’s purchases and preferences

Orders history

Direct communication with the customers

Indirect means of communication and social services

rating of products / services / suppliers, etc

contest / polls participation, etc

Customers support and trouble tickets system

Online order tracking and confirmation

Etc

Creating the social knowledge base on the basis of the internal resources of each member Adding knowledge elements from the personal library pool Adding knowledge elements from the group library pool Importing knowledge elements from external resources Voting and ranking of the knowledge elements Verification and confirmation of knowledge elements Editing and adjustment of the confirmed knowledge elements, if needed Delimitation of the knowledge base access, if needed Utilization of the Social Knowledge Base upon completion of studying (alumni service) Integration of the Knowledge Base into other services Managing and distribut ing alerts, news & updates, memos and other announcements 24 /7 access to manuals, guides, training materials, forms & surveys Internal Messaging & Notification, Web Mail & Discussion Boards Quality Assurance and Compliance database System Reports and Information collect and manage royalty payments, sales data and reports manage, track and distribute contracts and documents Indirect means of communication and social services rating of products / topics / services / etc community scheduler contest / polls participation Franchisee Networking

Creating the social knowledge base on the basis of the internal resources of each member

Adding knowledge elements from the personal library pool

Adding knowledge elements from the group library pool

Importing knowledge elements from external resources

Voting and ranking of the knowledge elements

Verification and confirmation of knowledge elements

Editing and adjustment of the confirmed knowledge elements, if needed

Delimitation of the knowledge base access, if needed

Utilization of the Social Knowledge Base upon completion of studying (alumni service)

Integration of the Knowledge Base into other services

Managing and distribut ing alerts, news & updates, memos and other announcements

24 /7 access to manuals, guides, training materials, forms & surveys

Internal Messaging & Notification, Web Mail & Discussion Boards

Quality Assurance and Compliance database

System Reports and Information

collect and manage royalty payments, sales data and reports

manage, track and distribute contracts and documents

Indirect means of communication and social services

rating of products / topics / services / etc

community scheduler

contest / polls participation

Establishing new connections; Getting advice and recommendations; Multilungual sites or localization for new or remote markets Evaluate potential franchisee; Find an existing franchisee; Organize, announce and promote business events; Add potential and existing franchisee to your contact list Establish communication channels with the members utilizing the advanced communication means (personal blog, message board, internal mail, IM, Skype. etc) Create and publish company newsletters, podcasts, etc Create and manage promotional events; Create a franchisee demo site within the franchisor portal; recruit new franchisees and grow their franchise system Franchise prospect application form with auto-responder Request more information page and form Create and manage powerful online marketing campaigns Strengthen your customer relations with opt-in subscription services Create targeted marketing pieces like newsletters, coupons and customer loyalty programs Build custom subscriber lists, track mail distribution and generate reports on viewer ship manage, track and distribute contracts and documents Franchising Networking

Establishing new connections;

Getting advice and recommendations;

Multilungual sites or localization for new or remote markets

Evaluate potential franchisee;

Find an existing franchisee;

Organize, announce and promote business events;

Add potential and existing franchisee to your contact list

Establish communication channels with the members utilizing the advanced communication means (personal blog, message board, internal mail, IM, Skype. etc)

Create and publish company newsletters, podcasts, etc

Create and manage promotional events;

Create a franchisee demo site within the franchisor portal;

recruit new franchisees and grow their franchise system

Franchise prospect application form with auto-responder

Request more information page and form

Create and manage powerful online marketing campaigns

Strengthen your customer relations with opt-in subscription services

Create targeted marketing pieces like newsletters, coupons and customer loyalty programs

Build custom subscriber lists, track mail distribution and generate reports on viewer ship

manage, track and distribute contracts and documents

Company Information FAQ Company blog Company promotional content Partners/franchisee promotional content External resources by 3rd parties – featured and socially contributed by members Rich media content Products and Services Locality based service Rich media content Voting and polls Communication Communication with the product/service provider Voting and polls Franchise Information Admission info Financial info + 3d party services (e.g. loans, etc Delimited franchising resources + social base resources Members only exclusive content Basic Social Knowledge Base Personal site for franchisee Courses (information, testimonials, etc) Franchisor Portal

Company Information

FAQ

Company blog

Company promotional content

Partners/franchisee promotional content

External resources by 3rd parties – featured and socially contributed by members

Rich media content

Products and Services

Locality based service

Rich media content

Voting and polls

Communication

Communication with the product/service provider

Voting and polls

Franchise Information

Admission info

Financial info + 3d party services (e.g. loans, etc

Delimited franchising resources + social base resources

Members only exclusive content

Basic Social Knowledge Base

Personal site for franchisee

Courses (information, testimonials, etc)

Events Information Contests + branding and sponsorship Company calendar (including localization options) Subscription for new/regular events with notification option + RSS Events archive with discussions, feedbacks, etc Bundling events with more options, e.g. tickets reservation/purchase, etc Locality specific promotion of corporate events to franchisee/customers Targeted invitation for promotion and corporate events, etc Marketing and Promotion Contests/Polls/Lotteries, etc with prizes + possible branding and sponsorship Access to personal information of the members Advanced communication means (personal blogs, IM, Skype, internal email, etc) Glory board – voting, rating, discussions, etc Integration of external resources, feeds, widgets, etc E-commerce Full-scale shopping engine Advanced online catalogue with immediate payment option Personal store Services timetable with reservation option Ordering and order management option Shipping management Autoshipping Trouble tickets, etc Franchisor Portal (cont.)

Events Information

Contests + branding and sponsorship

Company calendar (including localization options)

Subscription for new/regular events with notification option + RSS

Events archive with discussions, feedbacks, etc

Bundling events with more options, e.g. tickets reservation/purchase, etc

Locality specific promotion of corporate events to franchisee/customers

Targeted invitation for promotion and corporate events, etc

Marketing and Promotion

Contests/Polls/Lotteries, etc with prizes + possible branding and sponsorship

Access to personal information of the members

Advanced communication means (personal blogs, IM, Skype, internal email, etc)

Glory board – voting, rating, discussions, etc

Integration of external resources, feeds, widgets, etc

E-commerce

Full-scale shopping engine

Advanced online catalogue with immediate payment option

Personal store

Services timetable with reservation option

Ordering and order management option

Shipping management

Autoshipping

Trouble tickets, etc

CommLine Solution

Soft Format LLC pr. Hrushevskoho, 30 Lutsk, 43005, Ukraine Phone: 380.332.770091 Fax: 380.332.776367 Email: o.kutsevych@soft-format.com www.soft-format.com Contacts

Soft Format LLC pr. Hrushevskoho, 30 Lutsk, 43005, Ukraine Phone: 380.332.770091 Fax: 380.332.776367 Email: o.kutsevych@soft-format.com www.soft-format.com