We offer using social media for supplementing current communication channels of the stadiums with hockey/soccer/basketball fans and supporters and are introducing the high level concept of the solution in the PowerPoint;
Given presentation is based on the hockey case
We are suggesting that the social media solution should be implemented not in one stage, but as an iterative project. This will allow more efficient management, quicker time to market and earlier feedback from the users.
Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. We are introducing our business offer, which will enable Your Company enhance your online presence and better leverage the business opportunities that current Web and mobile technology gives.
At the end of last year, Time named "You" its Person of the Year "for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game.“
Earlier in the year, Newsweek described such sites as Flickr , MySpace , Craigslist , Digg , and YouTube as "putting the 'We' in the Web.“
The business "thought leader" Tim O'Reilly has termed these new social-network sites "Web 2.0," suggesting that they represent the next phase in the digital revolution -- no longer about the technologies per se but about the communities that have grown up around them. Some are even describing immersive online game worlds such as Second Life as the beginnings of Web 3.0.
The ‘always on’ culture of internet access resulting from broadband adoption, combined with the fact that more and more people are now sharing ideas through blogs, wikis, messaging and other online tools, is creating a critical mass of connectivity that is driving innovation.
All of this talk reflects changes that cut across culture and commerce, technology and social organization.
Over the past three years, we have seen an exciting convergence of tools, ideas and networks under the labels Web 2.0 and ‘social software’ or social media. Now, we are starting to see this innovation on the consumer internet translated into a new approach to the use of online technology in supporting work and education, which has huge potential for positive change.
General Community Statistics Social Networking Gold Rush: November 2005 - News Corp. drew a lot of attention for paying $580 million to acquire Internet sensation MySpace . April 2006 There's the $800 million acquisition offer from Yahoo that Facebook reportedly rejected, the $2 billion Facebook wants and the $25 million in venture capital Facebook got from Greylock Partners in April October 9, 2006 - Google Inc. announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Buy a Network: MySpace : $15 billion latest Wall Street valuation, courtesy of RBC Capital YouTube : $1.5 billion latest valuation, courtesy of New York Post Facebook : $1 billion latest valuation, courtesy of Wall Street Journal Digg : $200 million valuation, courtesy of Business Week How consumers responded to the survey question: "If the following were available on a social-networking website, which would you likely do this holiday season?" Find out about store sales/product discounts: 51% Download coupons: 51% Search for gift ideas: 47% Buy products: 29% Post or view videos: 20% Read or write product review on blog: 18% None of the above: 12% **Does not total 100% due to multiple responses Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers. Margin of error is ±2.5 percentage points. 11/23/2006
For companies looking to better connect with consumers and build brand loyalty, social networks are increasingly looking like the ideal tool. Users get a forum in which to share information, pictures and videos about themselves and their likes and dislikes -- and, companies hope, talk up a product. Companies, in turn, get real-time feedback on trends and products. And they can even bounce off ideas still in the works
Social networking is "even more targeted than online advertising," says Rachel Honig, co-founder of New York marketing firm Digital Power & Light. Banner ads gave companies the chance to change ads quickly and direct them a bit better, "but banner ads are still one-way communication," she says. By contrast, social networking is more of a dialogue between the user and the company, she adds.
69% of hockey fans, named Internet their prime information source for all NHL news and activities
A staggering 79% of sports fans polled in the Aura Sports Fan Survey have stated that their team or official body website is the most important popular medium for accessing sports results, news and information,
31% of visitors to official club sites claim that they are more likely to buy a product if it is advertised on 'this' website than those advertised elsewhere
SUCCESS IS ALREADY HERE… The NHL has set up a social-networking site, NHL Connect, where hockey fans can create personal profiles, add friends, upload photos, post videos, make comments and join chat groups. The site also has NHL news, game schedules and the ability for users to look up other fans. Keith Ritter, a spokesman for the NHL. "If we didn't provide the tools that our fans want , they would migrate to a place that did ." Nike Inc. set up a social-networking site, Joga for soccer enthusiasts. The site encourages local soccer groups to sign up and create profile pages. Fans can blog, create communities around particular teams or players and organize local games. It also includes pictures and exclusive video, profiles of famous players and articles about various styles of play. Nike says that by the end of July, Joga had attracted one million users Gym equipment maker LifeFitness allows individual gyms to set up a LifeFitness site to create a sense of community around that gym - and, of course, make exercisers more aware of its wares. Users can create their own profiles, list fitness goals, workout regimes and other personal information. Like-minded users can then find each other on the site to swap workout tips and challenge one another, Raj Rao, vice president at LifeFitness, says gyms have a big problem with customer attrition -- typically losing about a third of their clientele each year -- because people feel "they don't have any relationship with other members
Mobile services can be provided within the stadium on general scope as a stand alone branded mobile service, or utilize both possibilities with content delimitation.
Services to be provided within the stadium area may be used for informative, entertainment and promotional purposes during the game and may include
access to the match data (video, images, text, audio), players cards, team data, other matches scores, etc.
access to downloadable/streaming content with funny videos, hockey jokes, slogans, user’s content, etc
take part in the match-day lottery, receive promotional content from sponsors, communicate with other supporters, etc
Mobile phone and bluetooth device (camera, PDA, smartphone, etc) owners who are present at the match may contribute their own video, images, text comments to the stadium server for the content to be accessible by other users both in and out the stadium area. People can vote for the content, and the contributors of the best content can be granted the match tickets or some other promotional prize by either stadium or the sponsors.
Most services listed on the next slide can be provided both within stadium area and out of it for general public on both downloadable/streaming basis and as a send-and-receive service, depending on the technical implementation. There can be a separate Matchday area on stadium site (either wap or web) with preview, live, statistics, review, etc
Listed services can be implemented via different technologies and can utilize either one or a combination of several technologies for better results. Technologies and services to be used: