E-Business Concept

We dare tame it…

“ The web is the most selfish environment in the world” Daniel Rosensweig Next

SF E-BUSINESS SUITE Making Innovation Serve Your Business Next

E - commerce tendencies

E-commerce is becoming an integral profit source for virtually any business

E-commerce is the fastest growing sales channel

Online s ales grew almost 5 times in 5 years

The volumes are estimated to quadruple by 2010

only the tip of the iceberg 2000 2001 2002 2003 2004 2005 2006 % of e-commerce sales of total U.S. retail sales 2008 2010 Why businesses go “e” 0,6 1,2 1,3 1,6 2,0 2,2 2,6 10 12 Next

Changes that call for a New Business Model Globalization

Globalization is not new, but today it's more rapid and pervasive.

Distance is becoming a shrinking barrier.

Markets are globalizing rapidly, as are the companies that compete in them.

Considerable share of sales of companies come from outside the headquarters country.

Geographic proximity is no longer essential for people to work together.

World trade economy is growing at more than five times the rate of world gross domestic product.

The magnitude of today's environmental, competitive, and global market change is unprecedented. It's a very interesting and exciting world, but it's also volatile and dynamic. It’s extremely fast, with explosive upsurges and sudden downturns.

The pace of change has become so rapid that it brought a different type of firms as dominant and marked an entirely new era of business.

The Walkman TM case is already a sample of leadership tactics on the market, which is now achievable for not only the global corporation, but also for SMEs. “It’s not the big – that eats the small; it’s the fast that eats the slow”.

This new environment is also characterized by more far-reaching technological advances, and a consumer who has adjusted to this quicker pace and whose fickle preferences are revised with the speed of a television commercial.

Information is becoming readily available around the globe at an unprecedented pace.

Customers, competitors, and innovators have instant access to each other.

Technological change, especially change in information and communication technology, delivered the Information Age and converted it to the Knowledge Age.

Convergence of R&D, technology, trade, finance, communication and information have resulted in opening of economies, global hyper competition and interdependency of businesses.

Though we cannot predict the future, we can get a handle on trends and new technologies, which give us a way to foresee what will happen next and take an advantage of change to convert risks into opportunities.

Convergence is about competition increasingly transcending conventional product market boundaries.

The effect of technology convergence can be currently observed as the collision of existing business models. In a more long-term context, technology convergence can be responsible for reshaping entire markets.

The value-added potential of many businesses is shifting toward knowledge, systemic innovation, and service-based activities.

Currently the market is saturated with emerging business opportunities, These opportunities, as well as threats, are not evident for everybody since much market shaping and driving competitive activity occurs where markets intersect.

Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations.

We are presenting to you our unique and cost-effective business offer, which will enable Your Company build successful and innovative business on the Internet and fully leverage the business opportunities that Internet gives you.

Our Business Offer As an innovative company, our goal is not just to provide ideas but to make these ideas deliver business results. Soft Format team Where is the opportunity ? Next

Corner Store

Analysis of major traditional retail models Supermarket

Advantage of easy access and personal relations with the customer;

Consumers more likely to have more involvement in the product;

Quality-Dependant Customers Loyalty;

Personalized shopping experience;

Personal recommendations of the trusted person as the most effective marketing

Sales volume achieved by the convenience of purchase;

Consumers with a relatively low involvement in the product;

Product quality matters less than brand name and pricing;

No way to personalize shopping experience;

Total shift from niche marketing to mass marketing.

Customer Oriented Business Sales Oriented Business Next

Traditional e-Commerce Model

Traditional supermarket business model shifted online;

Personal communication is minimized;

Loyalty programs are very primitive;

Needs of the customers are not learned properly;

Shops are usually offering everything instead of fitting into the customer needs.

Customer 2 Warehouse Manufacturer Store Office Potential Consumers Customer 1 Broadcasting Print management procurement support supplying shopping marketing advertising promotions Advertising agency market analysis agreement Traditional Supermarket Customer 3 E-Warehouse Manufacturer E-Store Virtual Office Internet Users Customer 1 Customer 2 Customer 4 Customer 5 www.YourCompanyOnline.com advertising promotions management procurement shopping support Your Company Website Your Company Website Traditional E-Commerce Next

New Opportunity for E-Commerce Build Win-Win Relationship with Your Customer Enable New Generation purchase for your customers: Personalized Corner Shop within your Supermarket Revive Personal Relations with your Customers Be the right thing to right people Become a Part of your Customer Lifestyle Build active community of consumers and make it a part of your business Customer Community Lifestyle Personalization Next

E-Business Core Personalized E-Store Interactive Service Desk Online Inventory Orders Management Shipments Management Online Payments E-Commerce E-Community E-Company Community Management Personal Space of Your Customer Advanced Means of Communication (Chats, Forums, Blogs, Instant Messengers) Value-Added Services Customized online activities E-Company Backoffice Business Intelligence Tools Affiliate Programs Business events administration Website Management Content Management Business integration Value-Added Services Management Innovative CRM approach Personalized advertising Personalized promotion Personalized Business Offer E-Customers SF E-Business Suite Next

Mature e-business platform for delivering innovative value-added solutions in short time and reasonable cost;

Premium set of e-business, community management and content management functionality;

Innovative approach for customers relationship management;

Advanced set of tools for interaction with customers and customers personalization;

Strong analytical potential and user-friendly reporting tool;

Scalability, extensibility and interoperability of the solution ensured by solid and proven architectural solution;

Easy system extension and high potential of business integration with utilization of .NET technology.

SF E-Business Suite Advantages Next

Superior quality of services, confirmed by ISO 9001:2000 certificate and Microsoft Certified Partner status;

Experienced and cohesive team providing proven and innovative solutions for customers since 1997;

Business Valuable Approach: state-of-the-art solutions bringing together business, marketing and technological innovation;

Modular extendable system, based on clear and deep understanding of marketing opportunities and existing trends as ensured by own R&D department;

Support and maintenance team experienced in working with international customers;

Proven and mature risk-mitigation business model, which assures the “onsite feeling for international cooperation”

Advantages of Soft Format Next

A formula to remember… Soft Format E-Business Suite + = + Innovative Software Platform Professional Customization “ What You Need Is What You Get” Business Idea Next