Cases for IPTV

IPTV Services Cases New opportunities of converged technology

Table of Contents

IPTV Food Service

IPTV Kids Service

Forget-Date-Not Service

Distance Learning and Remote Job Search

IPTV COOKING

Romantic Dinner Preparation Jack, 27, Chicago Doctor Average citizen Alex, 27, New York Sales Manager in Media Company Advanced technology user New IPTV Experience

Jack’s Sunday Having woken up in the morning, he remembered that he had promised his girlfriend Jenny to cook dinner for her. She’ll come at7PM!!! 9.00 AM After breakfast he started thinking what to cook and (since he wanted something special) – decided to call friends to get a recipe. 10.00 AM He already has a bunch of recipes chosen and shopping list ready. Now he needs products! 11.00 AM Oh, those traffic jams! Finally he arrived to the grocery store! 12.00 AM Hate shopping!!! I’ve been here for more than an hour already – and still can’t decide on steak meat  !!! 1.30 PM Phew!!! Finally at home – shopping is so tiresome! Ok – half an hour for some rest, then snack and TV – and I’ll get to cooking!!! 3.00 PM Well, now I’m ready to cook! So let’s start!!! My friend told that this recipe required not more than an hour and a half – so I’ll be on time!!! 4.00 PM What the hell I’ve written in this recipe! Help!!! How to make this salad??? 5.00 PM Hello Jenny! You are so early  I haven’t done with cooking yet  And table is not laid yet  Could you help me, honey? 7.00 PM Ok!!! Dinner is ready (finally) – let’s set the table and enjoy the dinner!!! 8.00 PM VERY tired but happy – couple is having the dinner! Jack knows – he’ll never do the same cooking day  9.00 PM

Alex’s Sunday What a good morning! My favorite Sport Review will start in an hour! I have some time for my morning routine and my coffee! 10.00 AM Ok – so where is my review? Oops – seems I’ve got the reminder! Susan is invited for a dinner today!! I’ve completely forgotten She’ll come at 7PM! Thanks TV friend for reminder! 11.00 AM So – Sport Review is over! What we have for today? I have meeting with friend for baseball game arranged, also wanted to play a new game – and need to cook the dinner! Hmm… Need assistance! 12.00 AM

Let’s see what we have in TV Friend:

Click Food-on-Demand channel

Choose Recipes -> Romantic Dinner

Select recipes and Order products – for 4:30PM

12.05 AM What else do I have in my Guide? Advices on how to make dinner more romantic? Cool – yes I want a bottle of good wine, candles, fantastic cake with Susan’s name and 11 roses bouquet! Perfect!!! 12.10 AM Ok – I’m in time for the baseball! Let’s go! 12.15 AM Love baseball! It was a good game! Now time for shower and time to start getting ready for evening! 3.30 PM Ok – thanks for delivery…. So what do we have here? All products are portioned and packed! Let’s switch on the DIY guide and cook it! 4:30 PM Now – setting the table… TV Guide - > DIY -> Romantic Dinner Table It looks perfect! 5:30 PM So, everything is ready! Meat is almost cooked! I have an hour to play my new video game! 6.00 PM Welcome Susan! Here is a small surprise for you! I’ve been working the whole day to prepare it! 7.00 PM It was a perfect day! And a perfect evening ;) And Alex knows - he loves cooking with TV Guide !!! 7.30 PM

IPTV Food Service

Potential services:

Recipe on demand;

Watch and buy;

TV shopping;

Do It Yourself Guides;

Recipe sharing community (video, audio, text, images);

Cross-selling and advices;

Events planning and shopping planning .

Target Industries:

Grocery chains;

Catering chains;

Food-on-demand and culinary TV channels;

Culinary TV shows; magazines, etc.

IPTV

Structure of project:

Development of the software;

Integration with food retailer;

Integration with food content provider;

Integration with IPTV.

IPTV KIDS SERVICES

Tommy Linda Tommy is already bored with those cartoons which are daily on regular TV. His baby-sitter is cooking something, his mom is at work, his older brother is in school – so he’s simply watching the same old cartoon for Nth time and waiting for lunch… Linda is never bored – because she has a TV Friend! TV Giraffe always knows what could be interesting for Linda, so Linda always has exciting & useful leisure time. Wanna see what she can do?

TV Friend Watching cartoons TV Giraffe is a funny and wise friend. He’s watching TV with a kid and teaches him some useful stuff – e.g. showing how to calculate number of bananas, how to correctly spell a word and share impressions with others, etc. Controlling the schedule TV Giraffe always listens to Mom. Basing on the schedule programmed by parents, at certain time TV Giraffe suggests a kid to eat, go for a walk, do the homework, etc. There are optional modes – listen to a fairy tale audio book while eating, music while studying, etc. Crafting If a kid wants to do some crafting, TV Giraffe will lead him through a set of interesting DIY’s. If some materials for certain craft lack, a kid can ask parents to order set of materials via TV and get it all delivered home. Questions-Answers If a kid wants to get to know something, he can put a question to the TV Giraffe and will get either a text or video answer message from a TV friend. Video Messages & Greetings TV Giraffe can help a kid send a digital message to parents, friends and relatives (TV, mobile or e-mail) On birthdays and holidays TV Giraffe will ensure delivery of video greetings from parents, favorite cartoon characters, Santa Claus, or other kid’s faves Being Ill When the kid catches a cold or has some health problems and has to stay at home – TV Giraffe can be a good mom assistant – reminding to get pills, get some sleep, etc.. Doing homework When doing homework – TV Giraffe is a professional tutor. He’s answering the questions, giving the hints, searching for information in the digital library. Playing games TV Giraffe can help choose an interesting game, also control play of this game and communication with game friends.

IPTV Kids

Potential services:

Cartoons on demand; interactive movie friend;

Games on demand; multiplayer;

How-To’s on demand with material purchases;

Homework assistance: searching information;

Mom’s assistance with different modes and schedules;

Video greetings service;

Greetings from cartoons characters, Santa Claus; parents, etc.

Target Industries:

Kid products trademarks;

Kid channels;

TV channels.

Project Structure:

Integration with content aggregators;

Integration with retail stores;

Integration with IPTV;

Integration with search engine.

Forget-Date-Not

John is always on trip – he’s a salesman. At 10AM his phone rings and he’s reminded that his Grandpa has his birthday today. He selects option “Call Now” and greets his Grandpa. Matthew is on a distant business trip. In the morning his phone reminds him on an anniversary. He takes his camera phone and sends video greeting to his wife. His Mobile Reminder also suggests sending a bouquet to her work! Perfect! Now everything is arranged! Nancy works in Paris now, but all her family stayed in US. In the morning her computer notifies her on birthday of her younger 11 year old sister Alice. Nancy takes a while to select a gift and also to record a video greeting with Paris skin – to be delivered on TV for Alice. Michelle, 12, is very disappointed – she’s sick and stays at home, but tomorrow her Mom has a birthday and she hasn’t bought any present for her. When her elder brother came, he suggested to use TV service to prepare the gift. They used video karaoke template – and recorded a perfect greeting which will be presented to Mom tomorrow. On the contrary to existing business models this service is distributed via MLM. What can be easier than simply sending your friends cool cards and sharing cool greeting service – and earn money for consuming!!!

TV Greetings Structure

Potential services:

Video greeting to TV, mobile, e-mail;

Video greetings from some characters – cartoon characters, pets, Santa Claus, etc.

Video greetings with predefined background;

Karaoke greetings;

Voice greetings (personal and on behalf)

Greeting and Gift certificates;

Corporate greetings.

Target Industries:

TV channels, media companies;

Trademarks (especially retailers or health & beauty)

Development of skins and cards (start + on-going support);

Integration with content providers (music, video);

Integration with retail stores;

Recruiting & Distance Learning

Recruiting and Distance Learning

In the beginning of June two Oklahoma graduates from the journalism faculty decided to find job.

David Bryan

David’s Plan:

Prepare resume.

Select vacancies from Job Newspapers, Job Portals, etc.

Contact all companies which are looking for journalists.

Travel for interviews.

Create test essays at home and e-mail to the company.

Come to the company which decided on me for internship.

Start working.

Bryan’s Plan:

Use Resume Wizard to do resume in 2 formats – For Print and Interactive

Use Job Wizard on his TV to prescreen the vacancies.

Contact the pre-screened companies.

Do Video Conversation for resume with remote companies.

Perform test tasks remotely.

Pass online training course on corporate rules.

Start working.

Work Search Results July August June Selecting Vacancies Interviews Test Tasks Learning Corporate Rules Preliminary Contacts Starting Work Prepare Resume Bryan works in a prestigious magazine in NY Bryan works in a small newspaper in Oklahoma

Recruiting and Distance Learning

Potential services:

Vacancies management;

Resumes management;

Profile-based search for resumes and vacancies;

Distance training;

Remote testing;

Remote interviews.

Target Industries:

Job portals owners;

Trademarks;

Online newspapers/magazines/classifieds

Development of the job portal software;

Integration with distance learning software;

Development/Integration of How-To and Advisors;

Integration with MLM MarketPower Pro;

Contacts

Soft Format LLC pr. Hrushevskoho, 30 Lutsk, 43005, Ukraine Phone: 380.332.770091 Fax: 380.332.776367 Email: o.kutsevych@soft-format.com www.soft-format.com