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Russian book market 2012

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  • 1. Russian Book Market2012-2013Statistics and Trends Book Industry Magazine, Russia www.bookind.ru book@bookind.ru
  • 2. Russian Book Market: Trends 2008 - 2013 (F)In 2012 Russian book market declined By 3.7% percent in net revenue in Rubles ($US – 10.5%) By 2.1% percent in overall units 15,0 10,0 11,5 2,1 5,0 0,0 -2,1 -1,0 -3,1 -0,5 -3,0 -5,5 -5,0 -7,1 -8,0 -10,5 -10,0 -10,0 -15,0 в денежном в ыражении в натуральном в ыражении In value In volume 2008 2009 2010 2011 2012 F 2013 (прогноз)
  • 3. Russian Book Market: Current ConditionsTwo major factors contributed to decrease in the Russian book market in 2012: shutting down of bookstores all over Russia and sagging of book sales in Moscow (Moscow traditionally accounted for 35% of the total sales revenue)Book sales in Moscow were affected by: Change in demographics High business operating expenses Public and school libraries are bypassingbookstores and buy directly from the publishers Book prices went up by 18.6% in 2012
  • 4. Russian Book Market: Production of Titles 130000 Number of book 128000 127596titles dropped by 1260004.8% 124000 123336 122915 Production of 122000 121738hardcover books 120000dropped by 10% 118000 116888 Number of re- 116000editions was up 114000(15.2% in 2012 vs 11200013.7% in 2011) 110000 2008 2009 2010 2011 2012 Source: RF Book Chamber
  • 5. Market Share of Top Book Publishers Top 5 Russian bookpublishers hold around AST/Astrel42.1% market share 13%(41.94% in 2011) Ripol Classic 1% The combined market Prosveschenieshare of Russia’s top 10%leading groups, AST and Others 49% DrofaEksmo, dropped by 3%. 4% Balass Educational publishers, 4%Ballas, Prosveschenie and RosmenTitul, improved their Eksmo 3%positions in the market by Examen Titul 11% 3%0.8% - 2% 2%
  • 6. Sales of Paper Books: Main Book DistributionChannels, 2012 Supermarkets 9% Libraries Kiosks 15% 5% Internet-stores 7% Book chains 7% Independent bookstores 29% W holesales 28% Source: BI market research, December, 2012
  • 7. Sales of Paper Books: Average PriceAn average book price went up 11.8% across the countryin 2012 Average retail 405,11р. 365,80р. book price, 2012 265,28р. Russia in total – 235,31р. 195.69 Rub 177,20р. Regions – 151.86 175,20р. 158,49р. Rub 158,41р. 152,11р. 142,35р. Moscow – 307.16 RubAdult fiction Books for Professional STM and education Non-fiction children and YA Regions MoscowRetail book prices in regions were up by 3,5–5,0%, in Moscow - by18.6%
  • 8. Sales of Paper Books: Moscow and Regions 76.9%Regions: 72.7% 62.2% Heavy discounting Customer traffic is up, average purchase amount is up by 5-10%, turnover is up, profit margin is down 25.3% 18.2% 7.7%Moscow: Av erage purchase amount is up by at least Av erage purchase amount is down by 5-10% Moderate discounting 5% Customer traffic is down by 3-9%, 2010 2011 2012 average purchase amount is up by Source: BI market research, February, 2013 6-11%
  • 9. Sales of Paper Books through Brick-and-mortar Bookstores – Broad Categories(January – December, 2012) 17.3% (-3.1) Source: BI market research, February, 2013
  • 10. Sales of Paper Books through Brick-and- mortar Bookstores: the Most Popular Categories 92% booksellers are optimistic about books for children and YA 57% booksellers expect sales in adult fiction category to remain stable 40% booksellers will continue to sell school textbooks only 3,8% booksellers sell business booksSource: BI market research, February, 2013
  • 11. Non-book Complementary Products in Brick-and-mortar Bookstores Bookstores allocate on average about 30% of their floor space for non-book products (up to 50%) Stationery 4,9 Office supplies Newspapers and magazines 3,4 1,5 3,1 3,9 Gifts Toys and Games Source: BI market research, February, 2,1 2013 4,2 Posters, Calendars, Cards DVD, CD
  • 12. E-Book Market in Russia: Market Value Market Value, mil. of Rubles B2B (ЭБС) B2C (trade market) 500 +70% 290 150 +95% +65% 450 80 270 80 140 2010 2011 2012 2013 (прогноз) F
  • 13. E-Book Market in Russia: Market ShareFactorsconstraining the development of e- Market Sharebook market LitRes holds a monopoly on e- 1,2% book sales First signs of a price war among e-libraries 0,8% Uneven Internet coverage and poor quality of Internet- connection in many 0,3% regions of the Russian 0,0% Federation Publishers are slow to 2010 2011 2012 2013 (прогноз) grab new opportunities