WPP

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WPP

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WPP

  1. 1. WPP 1 Worldwide revenue $13.60 billion
  2. 2. WPP 2008 revenue $13.60 billion Omnicom Group $13.36 billion
  3. 3. WPP in 2008 generated 44.4% of worldwide revenue from advertising and media
  4. 4. name WPP' is 'Wire and Plastic Products', a UK manufacturer of wire baskets, which became the 'foundation' company in which Sir Martin Sorrell invested following his search for a public entity through which to build a worldwide marketing services company
  5. 5. history Established as a marketing services group in 1986, WPP constructed its offer originally based on 'below-the-line' marketing services capabilities in the UK and US
  6. 6. business in Advertising Media Investment Management Information, Insight & Consultancy Public Relations & Public Affairs Branding & Identity Healthcare Communications Direct, Promotion & Relationship Marketing Specialist Communications
  7. 7. Number of employees 131,000 (incl. Associates) Number of offices 2,000+ Number of countries 106 Reported revenues £6.1bn (2007) Reported billings £31.7bn (2007) Market capitalisation £7.7bn (end December 2007)
  8. 8. WPP in March 2009 the company quot;services 345 of the Fortune Global 500 companies, 29 of the Dow Jones 30, 50 of the Nasdaq 100, 33 of the Fortune e-50, and 705 national or multi-national clients in three or more disciplines. 443 clients are served in four disciplines and these clients account for over 58% of group revenues. The group also works with over 313 clients in six or more countries
  9. 9. clients BAT, Ford Motor Co., GlaxoSmithKline, IBM Corp., Johnson & Johnson, Kraft Foods, Microsoft Corp., Nestle, Procter & Gamble and Unilever.
  10. 10. In 1987, WPP bought the J. Walter Thompson Group and, in 1989, the Ogilvy Group
  11. 11. mission To develop and manage talent; to apply that talent, throughout the world, for the benefi t of clients; to do so in partnership; to do so with profi t.
  12. 12. goal Our goal remains to be the world’s most successful provider of communications services to multinational and local companies
  13. 13. agency networks Ogilvy Group Ogilvy & Mather Worldwide OgilvyOne Worldwide Ogilvy Public Relations Worldwide Ogilvy Healthworld OgilvyAction
  14. 14. agency networks Young & Rubicam Brands Y&R Wunderman VML Burson-Marsteller Landor Associates Sudler & Hennessey The Bravo Group Cohn & Wolfe Robinson Lerer & Montgomery
  15. 15. Grey Group Grey G2 GHG GCI Group
  16. 16. GroupM MediaCom Mediaedge:cia MindShare
  17. 17. self-promo
  18. 18. for clients
  19. 19. Olga Mukhortova http://mindcapital.ru

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