WPP
1
Worldwide revenue $13.60 billion

WPP 2008 revenue $13.60 billion
Omnicom Group $13.36 billion

WPP in 2008 generated 44.4% of
worldwide revenue
from advertising and media

name
WPP' is 'Wire and Plastic Products',
a UK manufacturer of wire baskets, which became
the 'foundation' company in which Sir Martin
Sorrell invested following his search for a public
entity through which to build a worldwide
marketing services company

history
Established as a marketing services group in
1986, WPP constructed its offer originally based
on 'below-the-line' marketing services capabilities
in the UK and US

business in
Advertising
Media Investment Management
Information, Insight & Consultancy
Public Relations & Public Affairs
Branding & Identity
Healthcare Communications
Direct, Promotion & Relationship Marketing
Specialist Communications

Number of employees 131,000 (incl. Associates)
Number of offices 2,000+
Number of countries 106
Reported revenues £6.1bn (2007)
Reported billings £31.7bn (2007)
Market capitalisation £7.7bn (end December
2007)

WPP in March 2009
the company
\"services 345 of the Fortune Global 500
companies,
29 of the Dow Jones 30,
50 of the Nasdaq 100,
33 of the Fortune e-50,
and 705 national or multi-national clients in three
or more disciplines.
443 clients are served in four disciplines and
these clients account for over 58% of group
revenues. The group also works with over 313
clients in six or more countries

clients
BAT,
Ford Motor Co.,
GlaxoSmithKline,
IBM Corp.,
Johnson & Johnson,
Kraft Foods,
Microsoft Corp.,
Nestle,
Procter & Gamble and Unilever.

In 1987, WPP bought the J. Walter
Thompson Group and,
in 1989, the Ogilvy Group

mission
To develop and manage talent;
to apply that talent,
throughout the world,
for the benefi t of clients;
to do so in partnership;
to do so with profi t.

goal
Our goal remains to be the
world’s most successful provider
of communications services to
multinational and local companies

agency networks
Ogilvy Group
Ogilvy & Mather Worldwide
OgilvyOne Worldwide
Ogilvy Public Relations
Worldwide
Ogilvy Healthworld
OgilvyAction

agency networks
Young & Rubicam Brands
Y&R
Wunderman
VML
Burson-Marsteller
Landor Associates
Sudler & Hennessey
The Bravo Group
Cohn & Wolfe
Robinson Lerer & Montgomery

Grey Group
Grey
G2
GHG
GCI Group

GroupM
MediaCom
Mediaedge:cia
MindShare

self-promo

for clients

Olga Mukhortova
http://mindcapital.ru