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WPP

WPP

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WPP WPP Presentation Transcript

  • WPP 1 Worldwide revenue $13.60 billion
  • WPP 2008 revenue $13.60 billion Omnicom Group $13.36 billion
  • WPP in 2008 generated 44.4% of worldwide revenue from advertising and media
  • name WPP' is 'Wire and Plastic Products', a UK manufacturer of wire baskets, which became the 'foundation' company in which Sir Martin Sorrell invested following his search for a public entity through which to build a worldwide marketing services company
  • history Established as a marketing services group in 1986, WPP constructed its offer originally based on 'below-the-line' marketing services capabilities in the UK and US
  • business in Advertising Media Investment Management Information, Insight & Consultancy Public Relations & Public Affairs Branding & Identity Healthcare Communications Direct, Promotion & Relationship Marketing Specialist Communications
  • Number of employees 131,000 (incl. Associates) Number of offices 2,000+ Number of countries 106 Reported revenues £6.1bn (2007) Reported billings £31.7bn (2007) Market capitalisation £7.7bn (end December 2007)
  • WPP in March 2009 the company quot;services 345 of the Fortune Global 500 companies, 29 of the Dow Jones 30, 50 of the Nasdaq 100, 33 of the Fortune e-50, and 705 national or multi-national clients in three or more disciplines. 443 clients are served in four disciplines and these clients account for over 58% of group revenues. The group also works with over 313 clients in six or more countries
  • clients BAT, Ford Motor Co., GlaxoSmithKline, IBM Corp., Johnson & Johnson, Kraft Foods, Microsoft Corp., Nestle, Procter & Gamble and Unilever.
  • In 1987, WPP bought the J. Walter Thompson Group and, in 1989, the Ogilvy Group
  • mission To develop and manage talent; to apply that talent, throughout the world, for the benefi t of clients; to do so in partnership; to do so with profi t.
  • goal Our goal remains to be the world’s most successful provider of communications services to multinational and local companies
  • agency networks Ogilvy Group Ogilvy & Mather Worldwide OgilvyOne Worldwide Ogilvy Public Relations Worldwide Ogilvy Healthworld OgilvyAction
  • agency networks Young & Rubicam Brands Y&R Wunderman VML Burson-Marsteller Landor Associates Sudler & Hennessey The Bravo Group Cohn & Wolfe Robinson Lerer & Montgomery
  • Grey Group Grey G2 GHG GCI Group
  • GroupM MediaCom Mediaedge:cia MindShare
  • self-promo
  • for clients
  • Olga Mukhortova http://mindcapital.ru