NIKE
brand and communications
http://mindcapital.ru/

If you have a body,
you are an athlete

revenue
For the fiscal year ending May 31, 2008,
revenues of $18.6 billion,
a $2.3 billion increase over last year’s earnings.

where
in more than 160 countries

goal
to carry on his legacy of innovative thinking,
whether to develop products that help athletes of
every level of ability reach their potential,
or to create business opportunities that set Nike
apart from the competition and provide value for
our shareholders

brand portfolio
Cole Haan,
Converse Inc.,
Hurley International LLC,
NIKE Golf,
Umbro Ltd

employees
Nike employs more than 30,000 people globally.
Nike World Headquarters located near Beaverton,
Oregon is home to more than 6,000 employees

beginning
It started with a handshake between two visionary
Oregonians - Bowerman and his University of
Oregon runner Phil Knight. They and the people
they hired evolved and grew the company that
became Nike from a US-based footwear
distributor to a global marketer of athletic
footwear, apparel and equipment that is unrivaled
in the world

Back before the Swoosh logo and long before the
Nike days, there was Blue Ribbon Sports (BRS).
It was the company of Phil Knight, Nike founder,
and legendary track coach Bill Bowerman created
in 1964 to provide athletes with better shoes

ads

Olga Mukhortova
http://mindcapital.ru/