international marketing                     and advertising                      environmentпонедельник, 20 февр.
marketing                                          environment                                                      demogr...
the international marketer must consider                       demographic characeristics                             econ...
demographic characeristics                   • size of the population                   • rate of population growth       ...
понедельник, 20 февр.
понедельник, 20 февр.
понедельник, 20 февр.
fertility rate, 2005-2010понедельник, 20 февр.
List of countries         by median ageпонедельник, 20 февр.
economic factors                   • GNP per capita                   • incom distribution                   • rate of GNP...
понедельник, 20 февр.
понедельник, 20 февр.
Median         household income         2005         us dollarsпонедельник, 20 февр.
geographic characteristics                   • size of the country                   • topographical characteristics      ...
political-legal environment                   • political stability/ risk                   • laws and regulations        ...
Upcoming SlideShare
Loading in...5
×

International marketing and advertising environment

746
-1

Published on

Published in: Education, Business, Technology
2 Comments
0 Likes
Statistics
Notes
  • thanks! )))) a lot!)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • s2: economic 'factors factors'
    s7,8: no legend for color-coding
    s9: wow, median age @Monaco matches median age of airline pilots @ex-USSR...
    s10: incom_e_
    s10: I suppose GDP matters here, not GNP?
    s12: maybe sort on GDP'' (acceleration)? as well some problem with Greece's formal growth vs today troubles, add national debt?
    s13: household income vs customer debt
    s14: transportation accessibility
    +s16: justice and corruption rates, ease of doing business, freedom of speech
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
746
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

International marketing and advertising environment

  1. 1. international marketing and advertising environmentпонедельник, 20 февр.
  2. 2. marketing environment demographic cultural environment factors promotion product marketing mix place price political-legal factors economic factors factors geographic factorsпонедельник, 20 февр.
  3. 3. the international marketer must consider demographic characeristics economic factors geographic characteristics political-legal environment cultural characteristicsпонедельник, 20 февр.
  4. 4. demographic characeristics • size of the population • rate of population growth • education • population density • age structure • composition of populationпонедельник, 20 февр.
  5. 5. понедельник, 20 февр.
  6. 6. понедельник, 20 февр.
  7. 7. понедельник, 20 февр.
  8. 8. fertility rate, 2005-2010понедельник, 20 февр.
  9. 9. List of countries by median ageпонедельник, 20 февр.
  10. 10. economic factors • GNP per capita • incom distribution • rate of GNP growth • urbanizationпонедельник, 20 февр.
  11. 11. понедельник, 20 февр.
  12. 12. понедельник, 20 февр.
  13. 13. Median household income 2005 us dollarsпонедельник, 20 февр.
  14. 14. geographic characteristics • size of the country • topographical characteristics • climate conditionsпонедельник, 20 февр.
  15. 15. political-legal environment • political stability/ risk • laws and regulations • degree of nationalism • international law WTO, World Bank Membershipпонедельник, 20 февр.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×