0
how to overcome
 oversimplifing
    picture?
Olga
Mukhortova
specialist in
advertising,
marketing,
communications


from 1997 in teaching
from 2002 in business
I teach students
in the field of
advertising here,
in Russian
State
University
for the
Humanities
oversimplifying
    picture
in everyday life
let's talk about time
a morning lesson
      in RSUH
there are no students
    are they late?

    08:01 a.m.
are they late?

08:05 a.m.
are they late?

08:10 a.m.
are they late?

08:15 a.m.
are they late?

08:16 a.m.
are they late?

08:20 a.m.
russian rule
of 15 minutes
describe oversimplifing in this
●

situation
● what is the reason of

oversimplifing in this situation?
● what is the outc...
how to overcome
 oversimplifing
in this situation?
let's talk about
     a smile
they do not smile
      why?
they smile
  why?
russians never smile
americans always smile

  is it a truth or a lie?
It is a stereotype
It is a stereotype
A stereotype is a preconceived idea that attributes
certain characteristics (in general) to all the
mem...
how to overcome
 oversimplifing
in this situation?
when do you
  smile?
american rules of
    smiling
russian rules of
    smiling
the russian smile as the russian sign



  the russian smile is not the sign of politeness
●

● it is unusual to smile to ...
can
russians smile?
       :)
yes, we can
yes, we can
let's talk
about them
is he an image or a person?
is he an image or a person?
describe this situation
describe this situation
let's compare
why does he
look this way?
describe
  the role of
 marketing,
    PR and
 advertising
in this picture
describe
  the role of
culture code
in this picture
why does he
look this way?
describe
  the role of
 marketing,
    PR and
 advertising
in this picture
describe
  the role of
 culture code
in this picture
how to overcome
 oversimplifing
  this picture?
make a resume of this lesson


 what does it mean “to oversimplify”?
●

●why oversimplifying is a problem?

● what are the...
спасибо:)
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
How To Overcome Oversimplifying Picture
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How To Overcome Oversimplifying Picture

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How To Overcome Oversimplifying Picture

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Transcript of "How To Overcome Oversimplifying Picture"

  1. 1. how to overcome oversimplifing picture?
  2. 2. Olga Mukhortova specialist in advertising, marketing, communications from 1997 in teaching from 2002 in business
  3. 3. I teach students in the field of advertising here, in Russian State University for the Humanities
  4. 4. oversimplifying picture in everyday life
  5. 5. let's talk about time
  6. 6. a morning lesson in RSUH there are no students are they late? 08:01 a.m.
  7. 7. are they late? 08:05 a.m.
  8. 8. are they late? 08:10 a.m.
  9. 9. are they late? 08:15 a.m.
  10. 10. are they late? 08:16 a.m.
  11. 11. are they late? 08:20 a.m.
  12. 12. russian rule of 15 minutes
  13. 13. describe oversimplifing in this ● situation ● what is the reason of oversimplifing in this situation? ● what is the outcome of oversimplifying?
  14. 14. how to overcome oversimplifing in this situation?
  15. 15. let's talk about a smile
  16. 16. they do not smile why?
  17. 17. they smile why?
  18. 18. russians never smile americans always smile is it a truth or a lie?
  19. 19. It is a stereotype
  20. 20. It is a stereotype A stereotype is a preconceived idea that attributes certain characteristics (in general) to all the members of class or set. A stereotype can be a conventional and oversimplified conception or image based on the belief that there are attitudes, appearances, or behaviors shared by all members of a group. Stereotypes are forms of social consensus rather than individual judgments wikipedia
  21. 21. how to overcome oversimplifing in this situation?
  22. 22. when do you smile?
  23. 23. american rules of smiling
  24. 24. russian rules of smiling
  25. 25. the russian smile as the russian sign the russian smile is not the sign of politeness ● ● it is unusual to smile to unknown people ● no smiles during the lessons and work ● a smile is the sign of personal good feeling to the other person
  26. 26. can russians smile? :)
  27. 27. yes, we can
  28. 28. yes, we can
  29. 29. let's talk about them
  30. 30. is he an image or a person?
  31. 31. is he an image or a person?
  32. 32. describe this situation
  33. 33. describe this situation
  34. 34. let's compare
  35. 35. why does he look this way?
  36. 36. describe the role of marketing, PR and advertising in this picture
  37. 37. describe the role of culture code in this picture
  38. 38. why does he look this way?
  39. 39. describe the role of marketing, PR and advertising in this picture
  40. 40. describe the role of culture code in this picture
  41. 41. how to overcome oversimplifing this picture?
  42. 42. make a resume of this lesson what does it mean “to oversimplify”? ● ●why oversimplifying is a problem? ● what are the advantages of oversimplifying? ● what are the disadvantages of oversimplifying?
  43. 43. спасибо:)
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