how to overcome
oversimplifing
picture?

Olga
Mukhortova
specialist in
advertising,
marketing,
communications
from 1997 in teaching
from 2002 in business

I teach students
in the field of
advertising here,
in Russian
State
University
for the
Humanities

oversimplifying
picture
in everyday life

let's talk about time

a morning lesson
in RSUH
there are no students
are they late?
08:01 a.m.

are they late?
08:05 a.m.

are they late?
08:10 a.m.

are they late?
08:15 a.m.

are they late?
08:16 a.m.

are they late?
08:20 a.m.

russian rule
of 15 minutes

describe oversimplifing in this
●
situation
● what is the reason of
oversimplifing in this situation?
● what is the outcome of
oversimplifying?

how to overcome
oversimplifing
in this situation?

let's talk about
a smile

they do not smile
why?

they smile
why?

russians never smile
americans always smile
is it a truth or a lie?

It is a stereotype

It is a stereotype
A stereotype is a preconceived idea that attributes
certain characteristics (in general) to all the
members of class or set.
A stereotype can be a conventional and
oversimplified conception or image based on the
belief that there are attitudes, appearances, or
behaviors shared by all members of a group.
Stereotypes are forms of social consensus rather
than individual judgments
wikipedia

how to overcome
oversimplifing
in this situation?

when do you
smile?

american rules of
smiling

russian rules of
smiling

the russian smile as the russian sign
the russian smile is not the sign of politeness
●
● it is unusual to smile to unknown people
● no smiles during the lessons and work
● a smile is the sign of personal good feeling to the
other person

can
russians smile?
:)

yes, we can

yes, we can

let's talk
about them

is he an image or a person?

is he an image or a person?

describe this situation

describe this situation

let's compare

why does he
look this way?

describe
the role of
marketing,
PR and
advertising
in this picture

describe
the role of
culture code
in this picture

why does he
look this way?

describe
the role of
marketing,
PR and
advertising
in this picture

describe
the role of
culture code
in this picture

how to overcome
oversimplifing
this picture?

make a resume of this lesson
what does it mean “to oversimplify”?
●
●why oversimplifying is a problem?
● what are the advantages of
oversimplifying?
● what are the disadvantages of
oversimplifying?

спасибо:)