InternationalMarketing Mix
Standartization      vs Specialization
4P
Product
product standartisation          vs  product adaptation
• country of origin effect• branding and trademark decisions• brand piracy• packaging and labelling decisions
place• channels of distribution• direct• indirect• manufacture abroad• retailing abroad
price• pricing objectives and strategies• governmental influence on pricing• pricing and manufacture abroad
promotion•   advertising pepsodent•   sales promotions wash and go•   PR Coca Cola•   personal selling Amway•   direct mar...
4p in international advertising
4p in international advertising
4p in international advertising
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4p in international advertising

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  • 4p in international advertising

    1. 1. InternationalMarketing Mix
    2. 2. Standartization vs Specialization
    3. 3. 4P
    4. 4. Product
    5. 5. product standartisation vs product adaptation
    6. 6. • country of origin effect• branding and trademark decisions• brand piracy• packaging and labelling decisions
    7. 7. place• channels of distribution• direct• indirect• manufacture abroad• retailing abroad
    8. 8. price• pricing objectives and strategies• governmental influence on pricing• pricing and manufacture abroad
    9. 9. promotion• advertising pepsodent• sales promotions wash and go• PR Coca Cola• personal selling Amway• direct marketing Otto• sponsorship Olimpics• trade fairs• IMC synergetic effect
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