Skazka BIT Moscow 2010


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Skazka BIT Moscow 2010

  1. 1. SKAZKA COMPANYRussian online-games<br />May 2010<br />
  2. 2. Who we are<br />The creator of multiplayer online browser-based games (MMORPG)<br />The inventor of innovative technological platform SKAZKA Platform<br />The developer of social network gaming applications<br />The owner of partnership affiliate’s program <br />
  3. 3. Our mission<br />Online games and social services are based on communication activities and different cooperative missions<br />People develop their communication skills and find new friends<br />Gaming satisfies such people needs as self-expression, creative work and self-affirmation<br />
  4. 4. We known as<br />The Kingdom game is the first and well-known project of the Company<br />The Kingdom game is available through the Internetin free-to-play model<br />The Kingdom game unites more than 500K of users registered<br />The monetization model is based on users<br />ARPPU is 50USD<br />There are no threats of replacement of the product<br />KRI Award 2010 for “The best debut of the year»<br />
  5. 5. What SKAZKA platform is<br />It allows using possibilities of large-scale client games in browser<br />The users get more interested in the project, addictiveness to the games on a similar platform rises <br />The platform makes game development process more various, easyto create and implement different technical modules<br />It decreases period of development (programming and coding)<br />It guarantees high quality of the product<br />The SKAZKA platform is adapted to multilingual use<br />This technological basis can be adapted for any game projects with high load<br />It is possible to create new projects on this basis, reducing development costs<br />
  6. 6. Social network applications<br />The Kingdom game application for Vkontakte social network was launched in November 2009<br />It unites more than 200K of users registered<br />The ARPPU is 22USD<br />The period of development was about 1 month<br />
  7. 7. Affiliate’s program<br />SKAZKA affiliate’s program for webmasters offers the highest commission on the Russian games market (up to 50%)<br />It was opened in May 2010<br />It has already attracted dozens of sites to participate<br />It guarantees new comers to the SKAZKA gaming projects<br />
  8. 8. Look around: the games market<br />Online games industry grows by 50% annually<br />Russian games market is estimated as stable and resistant to crisis due to permanent growth of number of players and increase of quality and speed of Internet access in Russia<br />Russian games market value is estimated as the 350 mln. dollars in 2010<br />The major players on the Russian online games market are, Bizzard and Innova companies<br />Number of broadband households<br />Global Entertainment and Media Outlook: 2009-2013 – PricewaterhouseCoopers, June 2009 <br />J`son & Partners Consulting <br />
  9. 9. Look around: social gaming<br />The world market of social online games exists for about 2 years<br />By 2009 the market size numbered 400 million dollars <br />It will number 1 billion dollars by 2010<br /><br />
  10. 10. Potential to grow: our audience<br />People of 14-40 years old<br />Office staff<br />Housewives<br />Students, pupils <br />People having lots of free time <br />Every eighth user of the Internet plays online games <br />The quantity of potential online game users grows by 20-25% annually <br />
  11. 11. Facts and figures<br />The company was founded at 1st November 2007<br />The Kingdom browser game was launched in November 2007<br />The number of registrations achieved 400K in October 2009<br />Social application Gifts was launched in ??? 2009<br />Social application for Vkontakte was launched in November 2009<br />In March 2010 the agreement with Rambler was signed about free access to the Kingdom game for Rambler users<br />In May 2010 the KRI award “The best debut of the year”<br />In May 2010 the affiliates program was opened for partners<br />
  12. 12. What’s next?<br />2010: 5 new games will be announced, both browser and social network applications<br />2013: The Kingdom game will be localized to Europe countries and China<br />2015: The Kingdom game will have whole world coverage<br />2020: The Kingdom game will have 1 KK active users<br />
  13. 13. Our team<br />MaksimMaksimov– strong economist and effective manager, business owner since 2003 <br /> Managing Partner of the company<br />Konstantin Mitrofanov– professional writer and administrator, manager since 2002 <br /> Project manager<br />Aleksandra Pestretcova– psychologist (education - MSU`2005), analyst and marketing manager in online games industry since 2002<br /> Marketing Director<br />Oleg Muhutdinov– high-skilled administrator and programmer (education - MSU`2001)<br /> Technical Director<br />
  14. 14. Thank you for attention!<br />
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