Target audience questionnaire
Can you please complete this questionnaire about horror films; it should take you no longer than 2
minutes. (Please tick one box per question unless otherwise instructed.)
1. What is your age?
16-18 19-25 26-35 36-45 45+
2. What is your favourite film genre?
Comedy Horror Thriller Action/Adventure Romance Other*
*if you put other please specify
3. How often do you watch horror films?
4. Why do you watch horror movies?
5. Do film poster and trailers influence your decision to watch films?
Yes No Don’t know
6. Name a film that you were encouraged to see simply because of an effective promotion campaign?
7. What makes a good horror film poster to you?
8. Please list any horror films that you recently watched and enjoyed.