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Navigine proposal for airports

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Mobile application with indoor location based marketing and analytics for airports

Mobile application with indoor location based marketing and analytics for airports

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  • 1. Moscow  /2014/   MOBILE  APPLICATION  FOR     NAVIGATION  INSIDE  AIRPORT  
  • 2. Place  geo  targeted  promo6ons  of  cafes  and   shops  in  applica6on  to  get  addi6onal  revenue   Decrease  the  number  of  flight  delays  caused  by   late  arrivals  of  passengers   Significantly  improve  client  service  and  increase   passenger  throughput  capacity   CONCEPT   Mobile  applica6on  for  naviga6on  inside  airport   helps  passengers  to  quickly  find  the  route  to  needed   registra6on  desk,  gate,  nearest  cafe  of  shop.     It  will  let  airport  to:  
  • 3. The  first  service  which  let  tenants  to  show  passengers   offers  right  near  entrance  to  café,  shop  or  airline  desk   Smart  naviga6on  inside  airport:  passenger  enters  its   flight  info  and  needs,  applica6on  automa6cally   creates  the  best  route   Unique  opportunity  to  analyze  movements  of   passengers  and  airport  staff  in  real  6me  mode   OUR  SERVICE  UNIQUENESS   One  of  the  first  mobile  service  which  let  you  track  your  posi6on  in  any  point  of   airport  with  accuracy  of  up  to  1  meter  using:   -­‐  Wi-­‐Fi  and/or  Bluetooth  signals  (no  expensive  infrastructure  needed)   -­‐  Internal  sensors  of  smartphone  (accelerometer,  gyroscope,  compass,  etc.)  
  • 4. GLOBAL  MARKET   Airport   iPhone  downloads   Android  downloads   Heathrow,  London   70  000   111  000   Frankfurt  Airport   37  000   118  000   Schiphol,  Amsterdam   130  000   220  000   Charles  de  Gaulle  and  Orly,  Paris   414  000   123  000   -­‐  The  number  of  airline  passengers  constantly  increases  and  is  going  to  double  in   next  20  years  according  to  the  forecast  of  Federal  Avia6on  Agency     -­‐  Development  programs  Airport  2030  of  most  large  interna6onal  airports   include  the  development  of  self  branded  mobile  naviga6on  solu6ons  but   currently  this  task  is  not  solve  properly  in  any  world’s  airport   -­‐  Many  airports  already  provide  passengers  with  mobile  applica6ons:   Our  solu6on  let  propose  mobile  naviga6on  in  your  airport  right  now!  
  • 5. ALTERNATIVE  SOLUTIONS   Currently  airports  solve  naviga6on  task  in  different  manners:   Schiphol,  Amsterdam:  smart  design  Dubai  Airport:  interac6ve  touch  screen   Drawbacks:   -­‐  Lack  of  interac6vity   -­‐  Limited  place  for  useful  informa6on     Drawbacks:   -­‐  Could  be  used  by  only  one  person  at  a   moment   -­‐  Large  installa6on  costs  to  ensure  the  full   coverage  of  airport  territory  
  • 6. Interac6ve  airport   map  with  flight   informa6on   Route  construc6on   and  real  6me   naviga6on   Personalized  geo   targeted  promo6ons   along  the  route   Feedback  and   customer  service   channel   Analy6cs  of   passenger  flows  and   their  behavior   NAVIGINE  SOLUTION   Mobile  app     for  navigaGon,   markeGng  and   analyGcs  
  • 7. SERVICE  BENEFITS   •  PR  posi6oning  as  client  oriented  innova6ve  airport   •  Reduc6on  of  flight  delays   •  Addi6onal  revenue  from  tenants  and  airlines   •  Tool  for  analysis  of  passengers  and  staff  movements   •  Addi6onal  communica6on  channel  with  passengers   For  Airport   •  Opportunity  to  place  high  targeted  geo  posi6oned  offers   •  Addi6onal  sales  and  communica6on  channel  with  passengers   •  Analy6cs  on  passenger  movements  and  promo6on  effec6veness   •  Opportunity  for  airlines  to  offer  addi6onal  services  (order  food,   newspaper,  movies  or  rug  right  before  the  flight)   For  Tenants   and  Airlines   •  Opportunity  for  quick  naviga6on  to  the  flight  gate  and  other  places   •  Mobile  access  to  all  required  informa6on  in  one  App   •  Entertainment  features  to  spend  the  6me  during  wai6ng  6me   •  Opportunity  to  find  fellow  travellers   For   Passengers  
  • 8. OUR  SELECTED  PORTFOLIO   Mobile  service  for  naviga6on  on  Android  at   Moscow  Innova6on  Center  Digital  October   Mobile  service  for  naviga6on  on  Android/iOs   at  Lomonosov  Moscow  State  University   Integra6on  of  indoor  naviga6on  module  into  mobile  applica6on   for  the  leading  Russian  naviga6on  conference  NAVITECH-­‐2014  
  • 9. CONTACTS  

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