Use of SoMe by the EU Commission's Digital Agenda for Europe

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Presentation on "creating and managing our Digital Agenda for Europe online presence" by David Ringrose given at Europcom, Brussels, October 2011

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Use of SoMe by the EU Commission's Digital Agenda for Europe

  1. 1. David Ringrose Head of Communication, DG INFSO EuropCom, Brussels, 19 th October 2011 European Commission, Information Society & Media DG
  2. 2. Creating & managing our online presence Core social media presence on
  3. 3. <ul><li>Neelie Kroes </li></ul><ul><li>Politician / human face </li></ul><ul><li>Public </li></ul><ul><li>Digital Agenda </li></ul><ul><li>Portfolio / technical face </li></ul><ul><li>Stakeholders </li></ul>Core social media presence on
  4. 4. <ul><li>Metrics include part of subjectivity </li></ul><ul><li>Public perception & credibility = see the feedback </li></ul><ul><li>Quality = participants + interactions </li></ul><ul><li>Quantity = participants + interactions + web traffic </li></ul><ul><li>Consultation & crowd-sourcing </li></ul>
  5. 5. blogs.ec.europa.eu/neelie-kroes
  6. 6. blogs.ec.europa.eu/digital-agenda
  7. 7. twitter.com/NeelieKroesEU
  8. 8. twitter.com/DigitalAgendaEU
  9. 9. facebook.com/NeelieKroes
  10. 10. facebook.com/DigitalAgenda
  11. 11. web 2.0 engagement Core social media presence on
  12. 12. Case study Digital Agenda Assembly, June 2011 Blog posts Trigger online discussions 1 plenary / 24 workshops Feedback off- & on-line Archiving Monitoring Pointer to blog & key topics hashtags
  13. 13. Case study Digital Agenda Assembly, June 2011 27 blog posts + 16,000 views + 115 messages from DAE twitter + 10,000 tweets with tags + other web2.0 activities from contractor… To be continued: Going local 2011 & others
  14. 14. <ul><li>We relay other’s stories </li></ul>
  15. 15. <ul><li>We reply to questions </li></ul>
  16. 16. <ul><li>Explore new tools – open gov. </li></ul><ul><li>DAE video contributions Crowd-sourcing </li></ul>
  17. 17. Getting colleagues involved
  18. 18. <ul><li>Our management approach </li></ul><ul><li>A light governance structure , since this is still a professional task </li></ul><ul><li>= internal network of colleagues </li></ul><ul><li>Procedures for workflow and engagement & feedback </li></ul><ul><li>= same as for web & traditional media </li></ul>
  19. 19. <ul><li>Instil a culture of learning – informal meetings, exchange best practice.. </li></ul><ul><li>= internal workshops + encouragement to experiment </li></ul><ul><li>A scalable formation with a central hub </li></ul><ul><li>= a dedicated team in the Comms unit working with all other units. </li></ul>
  20. 20. Online reputation = same principle as offline reputation = a matter that concerns everybody = an opportunity , not a problem
  21. 21. Questions? <ul><li>[email_address] </li></ul><ul><li>blogs.ec.europa.eu/neelie-kroes </li></ul><ul><li>twitter.com/NeelieKroesEU </li></ul><ul><li>facebook.com/NeelieKroes </li></ul><ul><li>blogs.ec.europa.eu/digital-agenda </li></ul><ul><li>twitter.com/DigitalAgendaEU </li></ul><ul><li>facebook.com/DigitalAgenda </li></ul>

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