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Adding Value to Cultural Heritage (the 2012 edition)

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Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012. …

Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012.

In this presentation I use the BMICE-ring model and Tim O'Reilly's Web2.0-priciples to explain how cultural heritage institutions (GLAMS), and libraries in particular, can add value to their Web1.0 online services.

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  • Hyperlinks!
  • Hyperlinks!
  • Hyperlinks!
  • Je moet Fysiek in het gebouw aanwezig zijn om bv iets te kunnnen printen
  • Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system ( n 2 ). http://www.slideshare.net/ronaldmulder/waardecreatie-en-verdienmodellen
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    • 1. Adding Value to Cultural Heritage (the 2012 edition)DACH - Leiden University, 22-3-2012 - Olaf Janssen, National Library of the Netherlands -olaf.janssen@kb.nl - @ookgezellig - slideshare.net/OlafJanssenNL/
    • 2. Outline of talk• BMICE-model + adding value• Crowdsourcing
    • 3. For centuries CH institutions have given access to their collections on site …
    • 4. (I’ll focus on libraries ….)
    • 5. In the 1980slibraries started digitizing… Metadata first (catalogues)
    • 6. Making this possible….
    • 7. Digital catalogue, but onsite only
    • 8. Digital catalogue, but onsite only Awesome in 1990
    • 9. Digital catalogue, but onsite only It’s a library!
    • 10. Then… 1993-ish … the internet!
    • 11. Then… 1993-ish … the internet!
    • 12. Making this possible….
    • 13. Digital catalogue, online!
    • 14. Digital catalogue, online! Pretty cool in 1993
    • 15. Then… 1995-ish … Web browsers!
    • 16. Then… 1995-ish … Web browsers!
    • 17. Catalogue clickable! Now withhyperlinks!!
    • 18. Catalogue 2012
    • 19. In the 2000slibraries startedmass-digitizing… their objects ….
    • 20. … and putting these online…
    • 21. Manuscripts
    • 22. Newspapers Kranten.kb.nl… and putting these online…
    • 23. Booksearlydutchbooksonline.nl
    • 24. There’s actually a (semi-)formal model for this development…
    • 25. BMICE- ring model DEN / Kennisland / OCW 2009Downnload: http://www.scribd.com/BMICEplus/d/61121158-Business-Model-Innovation-Cultural-Heritage
    • 26. 4 rings forCH-contentdistribution Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 27. Ring 1 Analog in house Reading room, exhibition, archive or deposit Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 28. Ring 1 Analogin househttp://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg
    • 29. Ring 2 Digital in house PC or terminal in the institution Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 30. Ring 2 Digitalin househttp://http://www.bentonvillear.com/images/Library/computer_access.jpg
    • 31. Ring 3 Online - web1.0 - on website of institution - without explicit rights for (re)use Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 32. Ring 3Online
    • 33. Fact: in 2012most online services from libraries(and other CH-institutions) are in Ring 3
    • 34. That is to say: most librariesand other CH-institutionsare still web1.0 (in 2012 !!)
    • 35. That is to say: most librariesand other CH-institutionsare still web1.0 (in 2012 !!)
    • 36. So we need to go further …..
    • 37. because digitizing (ring 2) + putting it on a website (ring 3) ≠findable and useful for modern users
    • 38. because????? ????? digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users
    • 39. Findable & usable in 2012• Google• Content offered in own networks & workflows• Social networks (FB, Twitter)• Sharable• Re-usable / remixable / embedable• Enrichable (tags & comments)• Open license (CC)• Multi-device (PC, smartphone, tablet)
    • 40. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of SoftwareSlide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 41. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of SoftwareSlide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 42. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software1. The long tail2. Data is the next Intel Inside3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 43. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software1. The long tail2. Data is the next Intel Inside3. Users add value Global audiences forming4. Network effects by default niche interests around5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 44. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software1. The long tail Applications are increasingly data-2. Data is the next Intel Inside driven.3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 45. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software1. The long tail2. Data is the next Intel Inside3. Users add value Involve your users both implicitly4. Network effects by default and explicitly in adding value to your website5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 46. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software1. The long tail Websites that get better the more2. Data is the next Intel Inside people use them3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 47. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Copyright is legitimate, but limits re-1. The long tail use and prevents experimentation.2. Data is the next Intel Inside3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 48. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Web2.0 applications are no longer1. The long tail monolithic pieces of software, they are2. Data is the next Intel Inside ongoing services3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 49. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Web 2.0 applications are built of a1. The long tail network of cooperating data services2. Data is the next Intel Inside (APIs).3. Users add value Re-use the APIs of others4. Network effects by default + make your own5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 50. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software1. The long tail2. Data is the next Intel Inside Web applications run on PC,3. Users add value smartphone, tablet.4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 51. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software1. The long tail2. Data is the next Intel Inside3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 52. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and 2012 kids:Models for the Next Business Sounds all pretty Software Generation of familiar1. The long tail to me!2. Data is the next Intel Inside3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 53. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Sounds all pretty Software Generation of familiar Facebook meets1. The long tail to me! all 8 criteria2. Data is the next Intel Inside3. Users add value4. Network effects by default5. Some rights reserved6. The perpetual beta7. Cooperate, dont control8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
    • 54. because digitizing (ring 2) + putting it on a website (ring 3) ≠findable and useful for modern users (ring 4)
    • 55. Web2.0 because (+3.0) digitizing (ring 2) + putting it on a website (ring 3) ≠findable and useful for modern users (ring 4)
    • 56. Web2.0 because (+3.0) digitizing (ring 2) + putting it on a website (ring 3) ≠findable and useful for modern users (ring 4)
    • 57. Ring 4 Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 58. Online in networkRing 4 - Web 2.0 (+3.0) - CH-content distribution via range of platforms, networks, groups & brands - Granting right for (re)use to others Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 59. The BMICE ring modelstates something important…
    • 60. CH-institutions add valueto their businessby moving content fromring 1 2  3  4 BMICE 2009
    • 61. Adding value +Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 62. Adding value +Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 63. Adding value +Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 64. Basicvalues for CH-institutions
    • 65. Emotions€€€€€ Joy SadnessAmazement Attention
    • 66. Serendipity
    • 67. Serendipity 1
    • 68. Serendipity 1
    • 69. Serendipity 2
    • 70. Serendipity 2
    • 71. Inspired
    • 72. In other words: To get more €€€ +happy & inspired clientsCH-content needs to move from ring 1 2  3  4
    • 73. Highervalue-adding activities for CH-institutions (esp. in 4th ring)
    • 74. Delivering CH-content viaestablished networks
    • 75. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
    • 76. CH-institutions asnetwork facilitatorsJoy’s Law: No matter in which business you are,most of the smartest people work for someone else “Networks of amateurs are the new experts”
    • 77. Enabling others to• use & reuse (eg. via Flickr, WikiCommons)• give context to (eg. on Wikipedia)• annotate & tag (eg. via Facebook)CH-content http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg
    • 78. Lobbying to decrease© limitationson CH-content http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg
    • 79. Delivering CH-content via mobile platforms
    • 80. In other words: To get more €€€ + happy clientsCH-institutions need to make theweb2.0 paradigm shift (seriously, it’s 2012!)
    • 81. In other words: To get more €€€ + happy clientsCH-institutions need to make theweb2.0 paradigm shift (seriously, it’s 2012!)
    • 82. Outline of talk• BMICE-model + adding value• Crowdsourcing
    • 83. Crowdsourcing as an example ofa web2.0 value adding 4th ring activity
    • 84. See presentationCrowdsourcing 101 for GLAMs