Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011

Leiden University, 3-3-2011 Olaf Janssen, National Library of the Netherlands Adding Value to Cultural Heritage

Digital services in the National Library of the Netherlands (KB)

Bit of history…

In the early days....

http://mymoviewallpapers.com/wallpapers2/toy-story-3-wallpaper-1280-11.jpg

1980 Start of library automation http://monoconpantalones.files.wordpress.com/2010/06/ibm_pc_5150.jpg

Some years later…..

http://thundafunda.com/393/images/wallpapers/dawn-dinosaurs-ice-age-3-pictures/ice-age-3-movie-wallpaper--dawn-of-the-dinosaurs-pictures-__6_.jpg

1993 Gopher

And then, all of a sudden...

Koninklijke Bibliotheek KB webdienst: 1993 - 1998: Gopher http://images1.fanpop.com/images/photos/2100000/Fred-and-Barney-the-flintstones-2184857-1024-768.jpg

1994-98 Website

1994-98 Website New!! Hyperlinks!!

Time flew by…..

http://www.myfreewallpapers.net/movies/wallpapers/thunderbird-2.jpg

2002-2004

Nowadays…..

http://www.browse-tools.com/wp-content/uploads/2010/06/Spiderman-wallpaper-4.jpg

2009 - ?

KB has many more web services….

Historical newspapers

kranten.kb.nl

Illuminated Manuscripts

kb.nl/manuscripts

KB Online Portfolio NL & Flemmisch magazines Book covers Memory of the Netherlands Book history Dutch History Proceedings Parliament (full text) Newspapers (full text) ANP radio news- Bulletins (full text) KB website Illuminated manuscripts Recent publications

ANP radio nieuws- berichten (full text) KB website http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

ANP radio nieuws- berichten (full text) KB website Very diverse but… scattered http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

Meanwhile … outside the KB …….. http://www.palet-papier.nl/stopwatch%20groot.jpg

http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg

KB is BIG in the (inter)national library scene http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg

Yet very small on the web http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg KB is BIG in the (inter)national library scene

http://googleblog.blogspot.com/2009/10/announcing-google-maps-navigation-for.html Cause

http:// www.fd.nl/artikel/13505501/koers-tomtom-fors-onderuit-google Effect

Google enters new markets Google Maps Google Search Google Android Google Chrome Google Docs Youtube Blogger Adwords/ Adsense Google Analytics

Google Books Google Scholar Google Editions Google enters new markets KB markets! …..

Time to resume….

ANP radio nieuws- berichten (full text) KB website Services portfolio KB scattered http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

http://www.websonic.nl/googledoodles/images/doodle_sesamstraat_cookie_monster_big.jpg

? ? ? ? http://images.fanpop.com/images/image_uploads/Panic--at-the-Disco-panic-21-at-the-disco-65668_1024_768.jpg

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg What should KB do ?

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in easy steps 6

Do not panic… 1 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/43.jpg

… stay cool … 2 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/23.jpg

Understand your customers & their needs 3

Find your friends and.. 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Find your friends and.. psst 4

……… . 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

Col- laborate!! 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Col- laborate!! 4

… from your own strengths… 5 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg

Offer value-adding services to your customers 6 http://saidalice.com/art/audience.jpg

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in words 3

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in words 2

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in man 1

Never ever panics! Ad 1

Always stays cool! Ad 2 Never ever panics! Ad 1

Who are the customers of KB? Ad 3

Don’t make assumptions!

User groups of KB identified

General audience Incidental visitor

Scientific Study & profession General audience Incidental visitor

Culturally & scientifically interested Scientific Study & profession General audience Incidental visitor

And what do they want?? Ad 3

General audience Incidental visitor Scientific Study & profession Culturally & scientifically interested
Each group has its specific needs,
but…
What do they all want?
Fewer seperate (KB) sites
Connections to content in other libraries
Use content in personal & established workflows & environments

So from …

to….

http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg

http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg KB Special libraries KB KB Univ. Libr1 Univ. Libr 2 Public libraries

KB collaborates with a.o. Ad 4

Strengths of KB Ad 5 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg

http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg Strengths of KB Ad 5
Expertise in digitisation
Producer of content (full-texts) - Digit. of books, newspapers, magazines - Completeness & quality
Open data–infrastructure - S tandardised content - Open protocols (OAI, SRU, MPEG21, ALTO..)
Collaboration & networking - With other libraries - With other heritage institutions (museums, archives, AV-institutions)

Adding value for customers Ad 6 http://saidalice.com/art/audience.jpg

DEN / Kennisland / OCW 2009 BMICE

“ Value is added when heritage institutions move increasingly outside their trusted domains” BMICE 2009

On value (1)

Value 1 http://blogs.euobserver.com/mujagic/files/2010/02/euro-coins-and-banknotes.jpg € € € € €

Value 2 http://img461.imageshack.us/img461/9278/masks1os0.jpg Emotions Joy Sadness

http://farm4.static.flickr.com/3185/2835805448_531436320f_o.jpg Value 3 Passion

http://cdn.buzznet.com/media/jj1/2010/07/sidibe-surprise/gabby-sidibe-laura-linney-big-c-surprise-01.jpg Value 4 Amazement

Value 5 https://blog.so-net.ne.jp/_images/blog/_602/occultamerica/phrenologicalchart-7cfd6.jpg Attention

Value 6 Serendipity

Serendipity 1

Serendipity 2

Inspired

The BMICE model

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 4 rings for content distribution

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Analog in house Exhibition, archive or deposit Ring 1

http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg Ring 1 Analog in house

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Adding value +

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Ring 2 Digital in house PC or terminal in the institution

http://http://www.bentonvillear.com/images/Library/computer_access.jpg Ring 2 Digital in house

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 + Adding value

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Ring 3 Online - Web 1.0 - on website of institution - without explicit rights for (re)use

NL & Vlaamse tijdschriften Ring 3 Online

On value ( 2)

Value 7 Beloning to a group Being part of a (social) network Metcalfe’s law : V~ n 2

Association with a brand belonging to a group/network Value 8 http://edwinfotografeert.files.wordpress.com/2010/01/apple-2007x.jpg

Value 9 Delivering content via established networks incl. brand-association

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Value 9

Nationaal Archief channel on Flickr

Koninklijke Bibliotheek channel on Twitter

Beeld & Geluid on Youtube

Rijksmuseum on Facebook

Van Gogh Museum on Wikipedia

Value 10
Enabling others to
use & reuse (bv. Flickr)
give context to (bv. Wikipedia)
annotate & tag (bv. Facebook)
content
http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg

Value 11 descreasing copyright limitations on content http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg

Value 12 Delivering content via mobile platforms

Value 13 Delivering content via “ all screens strategy”

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Online in network
Web 2.0+3.0
distribution via range of platforms, networks, groups & brands (“channels”)
- Granting right for (re)use to others (the public & other CH-institutions)
Ring 4

“ Make yourself a natural , seamless part of the information world of your clients” http://cafe-the-flow.webs.com/flow%20elegant.jpg

Questions ? http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/36.jpg [email_address] @ookgezellig

Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011

by Olaf Janssen

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