Social media radarMust have in modern newsroom!Artur Karda - 112mediaAssociation of Independent Regional Publishers in Ukr...
Social media powerSource: socialmediatoday.com
Social media power           1.   China           2.   India           3.   United States           4.   Indonesia        ...
Social media power           1.   China           2.   India           3.           4.   United States           5.   Indo...
Power of Facebook…          Allegro, I hate you!
Social media power           is the    2nd           largest search engine           in the world
Power of video...                                                       Source: YouTube                    http://www.yout...
Social media power                     sites in the world
Power of blogs…                  Dr OETKER,                  YOU CUNT!
Every newsroom needs radar                             Source:one2onenewmedia.com
Every newsroom needs radar                             Source:neroic.com
„Good   content comesfrom places   otherthan your own newsroom”                     Jim Brady,                Journal Regi...
Every newsroom needs radarSource:onlinejournalism.co.kr
Every newsroom needs radar                             Source:guardian.co.uk
Every newsroom needs radarSource: Innovation Media Consulting
Source: Innovation Media Consulting                                      Every newsroom needs radar
Every newsroom needs radar                             Source: gp24.pl
Technology meets publishers needs                                    Source: keysyshealth.com
Technology meets publishers needs10 years of experience in search technology, contextual ads& media monitoring for both bu...
3 useful tools for modern newsrooms                       online media monitoring                       from 2005         ...
How does it work
Main pageSearch profiles            Modules: monitor, raports, alerts, statistics                  Articles database in or...
SearchWe can use such criteria as: words, phrases and excluding phrases,prefix searches, language, category, part of artic...
ArticlesWhile click on the headline,piece of content with monitoredkeywords are shown.
Alerts• Notifications of new articles  are sent as regular e-mail  newsletter.•   You can:     – adjust the alert format  ...
TagsYou can create your own tags describing articles you want to save.                                                   T...
StatisticsStatistics module can be used to prepare summaries and chartsfrom internet monitoring in defined time period.   ...
Statistics             List of articles from             particular day with links             to article previewSource
Pdf reportsArticles can be saved as pdf file.                         Profile name,                         time period   ...
Intelligent searchAdvanced rules of filtering information: word presence in definedcontext, proximity of phrases, meaning,...
NewsFeedNewsPoint can be used as a tool to publishing news on a website.All articles in the search profile are also publis...
Social media monitoring moduleSocial media option in NewsPoint allows to observe currentdiscussions on Facebook, Twitter, ...
Statistics
Discussion watchUsing NewsPoint,you can also readthe texts ormessages, groupedaccording tothreads.You have also directacce...
Where is your website in web search?90% of the traffic goes from top 10 search results                                    ...
Editor’s online assistant
How does it work
Content analysis                              1. Title                              2. Lead                             3....
Tips for editors                    SEOfriendliness                        score                     Key phrases          ...
SEO effectivenessImplementation of just a few suggestions leads to significant increase inSEOfriendliness of content witho...
SEOfriend’s suggestions• were developed by experienced SEO experts• are closely adjusted to the client’s SEO strategy• are...
„We don’t have a choiceon whether we DO social media,the question ishow well we DO it”                      Erik Qualman, ...
Bottoms up! ;-)                                            Source: pl-pl.facebook.com/pages/EVO-New-Media- Artur Karda    ...
Background
Artur Karda: experience 20 years of experience in print and digitalmedia certified trainer for media industry,member of ...
Consulting offer Audits of websites: usability, SEO, content quality Analysis of media competition landscape and interne...
Training offer Search Engine Marketing (SEO + PPC) Videomarketing, video journalism, video editing Social media marketi...
Outsourcing offer Company websites and blogs editing and providing Maintenance of companies’ social media accounts Vide...
Recommendations“Artur is very qualifed specialist in modern media and a great coach!”Serhiy Luzhetskyy, CEO, RIA Allegro (...
Let’s keep in touch! Artur Karda tel. +48 695 396 911 artur.karda@gmail.com Skype: artur_karda Facebook: facebook.com/artu...
Kiev congress   social media radar - artur karda 2011-10-21
Kiev congress   social media radar - artur karda 2011-10-21
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Kiev congress social media radar - artur karda 2011-10-21

  1. 1. Social media radarMust have in modern newsroom!Artur Karda - 112mediaAssociation of Independent Regional Publishers in Ukraine Congress, Kiev 2011
  2. 2. Social media powerSource: socialmediatoday.com
  3. 3. Social media power 1. China 2. India 3. United States 4. Indonesia 5. Brazil
  4. 4. Social media power 1. China 2. India 3. 4. United States 5. Indonesia 6. Brazil
  5. 5. Power of Facebook… Allegro, I hate you!
  6. 6. Social media power is the 2nd largest search engine in the world
  7. 7. Power of video... Source: YouTube http://www.youtube.com/watch?hl=en&v=xaNuE3DsJHM
  8. 8. Social media power sites in the world
  9. 9. Power of blogs… Dr OETKER, YOU CUNT!
  10. 10. Every newsroom needs radar Source:one2onenewmedia.com
  11. 11. Every newsroom needs radar Source:neroic.com
  12. 12. „Good content comesfrom places otherthan your own newsroom” Jim Brady, Journal Register
  13. 13. Every newsroom needs radarSource:onlinejournalism.co.kr
  14. 14. Every newsroom needs radar Source:guardian.co.uk
  15. 15. Every newsroom needs radarSource: Innovation Media Consulting
  16. 16. Source: Innovation Media Consulting Every newsroom needs radar
  17. 17. Every newsroom needs radar Source: gp24.pl
  18. 18. Technology meets publishers needs Source: keysyshealth.com
  19. 19. Technology meets publishers needs10 years of experience in search technology, contextual ads& media monitoring for both business and public sector.Reputable international & domestic customers in 7 countries:media companies, publishers, portals, corporations, e-stores,directories, yellow & white pages, classified ads, many others.
  20. 20. 3 useful tools for modern newsrooms online media monitoring from 2005 32.000 websites in PL, RU, LT, NO, UK, DK, SE, FI, DE, FR, ES social media monitoring from 2009 2.100.000 websites in PL, LT content optimizer for journalists and bloggers from 2011 during implementation in PL
  21. 21. How does it work
  22. 22. Main pageSearch profiles Modules: monitor, raports, alerts, statistics Articles database in order Active article preview of publishing date
  23. 23. SearchWe can use such criteria as: words, phrases and excluding phrases,prefix searches, language, category, part of article: heading,summary, content, time period.
  24. 24. ArticlesWhile click on the headline,piece of content with monitoredkeywords are shown.
  25. 25. Alerts• Notifications of new articles are sent as regular e-mail newsletter.• You can: – adjust the alert format – set different times of sending the alert (for example 8 AM for weekdays and 10 AM for weekends) – set an interval for sending the alerts regularly when you are at work (for example 8 AM – 4 PM)
  26. 26. TagsYou can create your own tags describing articles you want to save. Tagged article Tags not used for this article, but created by you
  27. 27. StatisticsStatistics module can be used to prepare summaries and chartsfrom internet monitoring in defined time period. Export to .xls and .pdf Time period for active profile Chart with results per day
  28. 28. Statistics List of articles from particular day with links to article previewSource
  29. 29. Pdf reportsArticles can be saved as pdf file. Profile name, time period and summary. Heading, article, highlighted keywords in text, site name and date (with link to the source)
  30. 30. Intelligent searchAdvanced rules of filtering information: word presence in definedcontext, proximity of phrases, meaning, number of appearances inthe text.
  31. 31. NewsFeedNewsPoint can be used as a tool to publishing news on a website.All articles in the search profile are also published on the website. Example of NewsPoint usage: foreign news column on kaukaz.pl
  32. 32. Social media monitoring moduleSocial media option in NewsPoint allows to observe currentdiscussions on Facebook, Twitter, blogs, forums, commentson article websites.
  33. 33. Statistics
  34. 34. Discussion watchUsing NewsPoint,you can also readthe texts ormessages, groupedaccording tothreads.You have also directaccess to all thread,to easy find thecontext, in which thekeyword ismentioned in thisparticulardiscussion.
  35. 35. Where is your website in web search?90% of the traffic goes from top 10 search results Source: Jakob Nielsen
  36. 36. Editor’s online assistant
  37. 37. How does it work
  38. 38. Content analysis 1. Title 2. Lead 3. Body 4.Multimedia Extra 6. Website title included in meta tag <Title> 7. Website description 5. Links meta tag <Description>
  39. 39. Tips for editors SEOfriendliness score Key phrases found in content Recommendations for EditorsUser menu Original title of the article
  40. 40. SEO effectivenessImplementation of just a few suggestions leads to significant increase inSEOfriendliness of content without changing meaning or value for the reader
  41. 41. SEOfriend’s suggestions• were developed by experienced SEO experts• are closely adjusted to the client’s SEO strategy• are clear and easy to implement• show search engine friendliness of the analized content• their implementation significantly influences the website position in search engine results
  42. 42. „We don’t have a choiceon whether we DO social media,the question ishow well we DO it” Erik Qualman, Socialnomics
  43. 43. Bottoms up! ;-) Source: pl-pl.facebook.com/pages/EVO-New-Media- Artur Karda Agency/153845814918?sk=wall&filter=12 tel. +48 695 396 911 artur.karda@gmail.com Skype: artur_karda Facebook: facebook.com/artur.karda LinkedIn: www.linkedin.com/in/arturkarda
  44. 44. Background
  45. 45. Artur Karda: experience 20 years of experience in print and digitalmedia certified trainer for media industry,member of Polish Society of BusinessTrainers co-founder of Online Trainers Academy,former leader of newsroom transformation atMedia Regionalne (Mecom Poland) leader of many projects: online,development, reorganization, editorial Polish company Netsprint’s SupervisoryBoard member, ex-member of MecomInnovation Team (Mecom Group Europe) speaker & videoreporter at international Artur Karda media trainer & managerconferences (INMA/OPA, IFRA/WAN, WEF, 112media company ownerIAB, AIRPU, Editors Camp)
  46. 46. Consulting offer Audits of websites: usability, SEO, content quality Analysis of media competition landscape and internet market research The concepts of web products The concepts of marketing campaigns: online & offline Editorial projects and audits of newspapers and magazines Digitization and the restructuring of publishing houses Building of multimedia newsrooms Building training programs and career paths for publishing companies
  47. 47. Training offer Search Engine Marketing (SEO + PPC) Videomarketing, video journalism, video editing Social media marketing E-mail marketing Online business models Involving users, building the communities Web analytics Train the trainers for media and marketing companies
  48. 48. Outsourcing offer Company websites and blogs editing and providing Maintenance of companies’ social media accounts Videomarketing Covering conferences and expos on the video and blogs Search Engine Marketing (SEO, SEM) E-mail marketing Branded content for print and online media Editing company magazines and leaflets
  49. 49. Recommendations“Artur is very qualifed specialist in modern media and a great coach!”Serhiy Luzhetskyy, CEO, RIA Allegro (Ukraine)“Artur has a great understanding of the wide and challenging field of transformingnewspapers. (…) has not only proven his skills in strategy development but moreimportantly in executing the strategies as well.”Peter Skulimma, Director Market and Revenues, Mecom Group plc (UK)“(…) He knows exactly what the newsroom can do and how far it can change. And ifneeded, he is ready to show up as a real-life example of a multimedia journalist. (…)”Grzegorz Piechota, European President of INMA, editor at Gazeta Wyborcza (Poland)“Artur is a great colleague to collaborate with. On story ideas, on technology onmanagement, but mostly on innovation (…)”Robb Montgomery, Board secretary and CEO, Visual Editors (USA)“Artur is a very reliable person, focused on delivering results without compromisingquality. His project management skills are excellent”Roman Czarnuch, CFO, Media Regionalne (Poland)
  50. 50. Let’s keep in touch! Artur Karda tel. +48 695 396 911 artur.karda@gmail.com Skype: artur_karda Facebook: facebook.com/artur.karda LinkedIn: www.linkedin.com/in/arturkarda

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