6 tips to design profession by Theoria CreativeDo you use PowerPoint for corporate presentations? Are you wondering how to design professionalPowerPoint presentations? In this article we will reveal 6 creative tips to design professional PowerPointpresentations. In this article we will reveal 6 creative tips to design professional PowerPoint presentations.1. Choose Presentation Theme. A theme is a coordinated set of fonts, colors, and graphic effects that you canapply to your document. Themes were introduced in Microsoft Office 2007 to help you create the right lookfor your presentations. As good as it sounds, in professional design you want to avoid pre-sets and templatesas it limits your creative freedom. Start with the plain theme and white background. Select “Office Theme” inthe PowerPoint Ribbon (at the top of your screen):When your first presentation deck is set, you can then save the PowerPoint file as a Design Template (.pot) andthe new template will appear among your standard Microsoft templates for your future use.2. Customize Font Theme. The right font can make or break your presentation. Consider simple, readablefonts. Remember that too thin or condensed fonts will be hard to read on the screen. Whimsical and artsyfonts are only useful for accents and for more informal presentation.
Most companies purchase licensed fonts to use with their marketing materials. If you don’t have in-housefonts already, you can browse for fonts online or borrow free fonts from dafont.com. Sans Serif fonts areusually best for on-screen presentations, but simple Serif font can work as well. Look for font families thathave at least 3-4 font variations (regular, italic, and bold). Don’t use more than 2 font families in onepresentation.When font is chosen, the next step is to add it to your PowerPoint presentation. Every new slide inPowerPoint defaults to Arial font, unless you indicate another font theme – your own.If PowerPoint gives you an option of creating a new theme font from the Theme ribbon (see the screenshotbelow) you can follow this Microsoft PowerPoint tutorial.Sometimes mentioned above option is not available. In this case we will create a PowerPoint Theme Font file.A. Copy a theme font xml file. Download PowerPoint Theme Font file or find where it is located on yourcomputer:- search for “office 2.xml” in the applications folder OR- go to: Applications/Microsoft Office 2011/Office/Media/Office Themes/Theme Fonts/Office 2.xmlOpen this file in any text editing application (i.e. TextWrangler, Komodo, TextEdit, etc.)B. Make two simple edits:- replace Calibri to desired font name in the line:
- replace Cambria with desired font name in the line:C. Save As. Make sure to save this file Save As to preserve the original file. Place or Save As this new themefont file to:[your username]/Library/Application Support/Microsoft/Office/User Templates/My Themes/Theme FontsNow when you open PowerPoint you will see your custom Font Theme available:
3. Set Custom Colors. PowerPoint allows you to create custom color themes that will automatically apply toyour slides, just like font themes we discussed previously.While font themes are very helpful in keeping your presentation consistent, color themes add limitations. Notall of your slides should have the same colors. Sometimes it is good to have contrast. If you decide to usetheme for colors you can follow this handy instructions from Microsoft PowerPoint help center.I want to talk about an option that allows you some freedom, while keeping colors consistent through yourpresentation.A. Create color thumbnails. Take your brand color palette (or colors you intend to use in the presentation) andcreate small thumbnail files (preferably in png). Use Photoshop or any image editing application with colorpalette option. I created thumbnail files from the brand color palette and placed them all in one folder:
B. Add colors to PowerPoint presentation palette. Go to any coloring tool in PowerPoint and select MoreColors from the drop down menu:Under the Image Palettes, select New from File as shown on the screenshot below:
Navigate to the folder with your color thumbs and select the color you want. It is now added to yourPowerPoint color palette:
4. Use Slide Master. It will make your work with PowerPoint so much easier! Go to View – Master – SlideMaster to access it. This is the place to set various page layouts, add footer text, pagination, backgroundimages and logo. Later, when creating your slides, they will refer to your Slide Master and have your text, logoand background images lined-up throughout presentation. Learn more about PowerPoint Slide Master fromMicrosoft PowerPoint help center.5. Create custom bullets. Now, when we have custom fonts and color palette, we can enhance PowerPointpresentation with custom bullets.A. Add bullets. Go to Format Text window (i.e. Format –> Bullets and Numbering, or right-click on the selectedText –> Bullets and Numbering). In the custom bullet section, there are some pre-sets and 2 options for bulletsfrom Character and bullets from Picture:
B. Bullets from Character allow you to browse available character selection. You can add selected charactersto Favorites and have quick access to them later. Double click on the character you choose and it will appearon the slide.Go back to Format Text window and modify color and size of your custom bullet:
C. Bullets from Pictureallow you to navigate to the folder and choose an image you have prepared. A goodchoice for a custom bullet from picture is an element from your logo. Keep in mind that it is better to use pngfiles with transparency for this. The file size should be small.6. Add contrast. Consistency in fonts and colors is the key to a professional-looking presentation. I’ve advisedto keep your freedom from PowerPoint pre-sets and now it is time to use it. To make your presentationvisually fresh, use revert contrast in slides from time to time. Let’s say your slides are mainly dark text onbright background. Occasionally use dark background with bright text. It will wake-up your audience and helpthem concentrate on the slides again. See how our team did that in a corporate PowerPoint presentation forone of our clients.For more professional presentation design ideas, check our PowerPoint presentations work.