Summary, collaltion, synthesis of existing researchAccessing information already gathered, you are not creating the data yourselfMaybe finding information from third party sources, such as marketing research reports, company websites, magazine articles
Tip: planning and following a strategy saves you time and frustration
The four major functions of management include planning, organizing, leading and controllingThink about your concepts based on these questions
OR will expand your search results, giving you moreAND will join your keywords and give you fewer, and more specific results.
Different databases for different subject areas
Catalogue record: identifies citation information
- Often we use URL domains to determine authority…
Background info: what the company does, what industry, how is it situated in the industryResource: Database that only includes company reports, Hoovers. cross-disciplinary, get a broad sense of what’s out there, OCtopusBasic search, show facets (advanced search), reports
BUAD123: Management Principles, Fall 2012
Objectives0 How you can plan your research0 What research resources you can use
What is Secondary Research?“Research using information that has alreadybeen compiled and formatted. It is differentfrom primary research, which is also known asoriginal research . . . In research, it is important toassess the secondary information that existsbefore time and money is spent to conduct newresearch” (Secondary research, n.d.).
Research Strategy 0 Define your assignment/project 0 Focus your research 0 Develop your keywords 0 Identify your resources 1Tip: planning and following a strategy saves you time and frustration
Define Your Assignment0 What do you need to do? 0 What is being asked of you? 0 Look for command words: Research, analyze, discuss0 What are the most important concepts in your assignment/project?0 Describe the assignment in your own words 0 Solidifies your understanding Example: Fortis Inc.
Focus Your Research1. Introduction 0 what does this company do? 0 how competitive is the industry?2. Plans 0 what competitive forces does the company face?3. Controls 0 what control systems are in place to monitor company performance?4. Organizes 0 what is the organizational structure?5. Leads 0 what leadership style is utilized by the CEO?
Develop Your Keywords0 Industry 0 power, utilities, electricity, gas, natural gas, energy, hydro0 Leadership 0 leader, CEO, board of directors, management, administration, human resources, awards0 Company name 0 Fortis Inc., FortisBC, FortisOntario, Fortis Generation, Teresan, etc.Tip: search tools only search the words you give them; using a variety of keywords can give you more results
Combine Your Keywords • Combine similar words (synonyms) with OR • Combine different concepts with AND Example:(Fortis Inc) AND (power or energy or utilities or electricity or hydro)
Identify Your ResourcesWho would collect/research/write about thistopic? • Company/market/industry researchers • Scholars • Government • Associations Where is this information • Journalists published? • articles • reportsHow can I access this • booksinformation? • websites, etc. • Internet • Okanagan College Library!
What’s a Database?• Also called an index• A searchable collection of electronic data• Use a database to find citations and full-text copies of articles, reports, data, and other information
What’s a Library Catalogue?• A type of database• Online• A list of all materials (books, reports, audiovisual materials, maps etc.) in a library’s collection (not articles!)• Used to find and locate materials
What is OCtopus?• Library’s search engine • Good place to start, “one-stop shopping”• Simultaneous search for books, audio-visual materials (DVDs, etc.), journal articles, journals, reports, and other resources• Enhancement, not a replacement (does not include ALL material)
Find Resources Without the Internet!?0 Use Other People’s References 0 Use bibliographies, works cited lists, references, and citations in papers to find more related information 0 Type article titles into OCtopus0 Call Number Browsing 0 Books on shelf organized by subject area, those in close proximity will be related0 Known Authors 0 Find a good book or article? Maybe they have written more on the topic
Evaluate Your Resources urrency: Timeliness of the information. elevance: Importance of the information for your needs. uthority: Credibility of the source of the information. ccuracy: Reliability, truthfulness and correctness of the information. urpose: Reason the information exists.
“Why Should I Use Library Resources When I Can Use Google?” Google LibraryCoverage Publicly Scholarly resources including accessible web journals & ebooks as well as newspaper, magazine articles, data, and moreAccess Public Restricted to use at OC; remote use for OC communityAuthority ? Scholarly & vetted resourcesAccuracy ? Scholarly & vetted resources
Evaluating Websites: As Easy as it Looks?0 Bisphenol-A: http://www.bisphenol-a.org 0 Controversial chemical used to make hard, clear plastic known as polycarbonate, which is used in many consumer products such as water and baby bottles 0 Mixed research available, chemical currently under review by Government of Canada0 Martin Luther King Jr.: http://www.martinlutherking.org 0 “The truth about Martin Luther King: Includes historical trivia, articles and pictures. A valuable resource for teachers and students alike.”
Research… Woo!0 Library Website 0 Articles 0 Catalogue 0 OCtopus0 Guides by Course & Subject > BUAD 123 0 OCtopus, specific to business-related research
Assignment0 Introduction 0 Background Information? 0 Resource? 0 Search type?0 Planning & Controlling 0 Resource? 0 Regulatory Controls?0 Organization & Leadership 0 Anything in their industry affecting their structure?
Remember…0 Research takes time0 Be flexible and open to new information and strategies0 Ask for help 0 Help Resources: Research/Course Guides 0 AskAway Chat Reference 0 E-mail & Reference Desks Tip:When looking for information, you may have to Tip: Share any resources you how with your group think beyond the question of find does X company members. Many of the resources the research plan, organize, lead, control. Use you find will answer questions in some orassignment to look for questions presented in your all areas of Planning, Controlling, Organization, and evidence of how X company plans, organizes, etc. Leadership.
Notes1. Concept for Research Strategy adapted from University of B.C.’s David Lam ManagementResearch Library’s Jump-Starting My Research (Undergraduate) guidehttp://www.library.ubc.ca/lam/Reference%20Template_Aug09_undergraduate.doc andResearch Rescue’s Jump start Your Research guidehttp://blogs.ubc.ca/researchrescue/files/2010/03/RRJumpStart.pdf References"secondary research" In A Dictionary of Marketing. Retrieved from http://www.oxfordreference.com LJ 09/10/2012