Prime autumn-2012
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Prime autumn-2012



The autumn issue of Microsoft's Prime magazine, their customer publication for process and discrete manufacturing operations, features Aston Martin and Siemens PLM on the cover-talking about ...

The autumn issue of Microsoft's Prime magazine, their customer publication for process and discrete manufacturing operations, features Aston Martin and Siemens PLM on the cover-talking about operational excellence. In our two main features, we have a look at regulatory control and compliance for process industries, and we have a look at how technological innovation is creating new opportunities and business models within manufacturing



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Prime autumn-2012 Prime autumn-2012 Document Transcript

  • onwindows.comPRIMEMicrosoft technology in discrete and process manufacturing“Organisations that seek lastingsuccess must focus on customer valueand strive to optimise management,innovation, quality and productivity”Rainer Weissenberger, YaveonAutumn 2012 £9 Manufacturing operations | Becoming connected, social and efficientRisk and compliance | Managing multiple global regulations effectivelyNASA Mars mission | The role of IT in the design of the rover and its landingAston Martin combines state-of-the art technologyfrom Siemens PLM Software with engineering excellenceBest in classAston Martin combines state-of-the art technologyfrom Siemens PLM Software with engineering excellence
  • More speed.More agility.
  • More opportunities.Pick three.Why leave your business’s success to chance? All-new PowerEdge™servers deliver the efficiency, agility and reliability to help you solveyour biggest challenges. They’re part of a wide portfolio of end-to-end data center solutions from Dell that’ll give your businesseverything it needs, and more. Learn more at your business with new12th Generation Data Center solutions.
  • Harvestingicebergs–adreamoursoftwarecouldbringtolife.wantdesertcitiestodrink,wheredowegetfreshwater?The Antarctic continent, accounting for morethan 80 percent of the world’s fresh water,naturally releases thousands of icebergsevery year. French marine engineer GeorgesMougin has long dreamed of towing theseice mountains across the globe – and realizingthe massive potential of a global resourcethat would otherwise simply melt away.The 3DExperience platform fromDassault Systèmes is helping to turn Mougin’sdream into reality. Recreating his vision in ascientific virtual environment, we modeledand simulated icebergs, ocean currents andwind, marine equipment, weather conditionsand new marine innovations. In this way,Mougin has not only validated his idea –he can now also share the vision with thosewho can help him bring it to life.Our software applications for the3DExperience platform:CATIA /SOLIDWORKS/SIMULIA/DELMIA/ENOVIAGEOVIA / EXALEAD / NETVIBES / 3DSWYM / 3DVIAIt takes a special kind of compass to explore theworld’s future possibilities. Innovative companiesuse our 3DExperience software platform tounderstand the present and navigate the future.Find out more:3DS.COM/IFWE3DEXPERIENCE
  • 3PRIMEA wave of newinnovationWelcome to the Autumn 2012 issue of Prime. This issue marks the start of a newfinancial year here at Microsoft and possibly the most exciting time yet for us asa company. Over the next few months we will be releasing new versions of nearly everyMicrosoft product, including the much-anticipated Windows 8 operating system and ournew Surface tablet. The momentum behind cloud computing is also continuing to growwith the recent launch of Windows Server 2012, which empowers customers to manageand deliver applications and services across private, hosted and public clouds.We’ve highlighted the huge potential of cloud computing in the manufacturingindustry before, but in this issue you can read about how OEMs in particular can takeadvantage of the cloud to create new revenue streams. On page 24 Microsoft’s EnriqueAndaluz explains how devices, in their new role as ‘intelligent sensors’, along with a cloudplatform can help customers find new business models, which drive greater efficiencies,reduce costs and generate net new revenue streams for their organisations.Meanwhile, in our lead news story you can read about how leading Microsoft partnershave been helping NASA’s Jet Propulsion Laboratory in its latest Mars mission.I hope you enjoy the issue.Çağlayan ArkanGM WW Manufacturing and ResourcesMicrosoftforEwordautumn 2012Editor Rebecca Lambert, editor Lindsay JamesNews and online editor Karen McCandlessEditorial team Amber Stokes, Sean DudleyEditorial contributorsEnrique Andaluz, Microsoft; Mirko Baecker, Siemens PLM Software;Paul Brook, Dell; Jeremy Johnson, Scalable Data Systems;Sivakumar Kuppuswamy, Dell; Rainer Weissenberger, YaveonAdvertisingFor advertising enquiries, please contactTudor Rose on +44 116 222 9900 or of Microsoft media Greg AskewPublication manager Christian Jones, managers Andy Clayton-Smith, Claire Brown, Margarita Berga,Nick Clark, Rebecca Harrison, Ricky PopatSubscriptionsMichael Geraghty, Fairbrother, IngletonArt direction Bruce Graham Design Paul Robinson, Libby SidebothamCreative direction Leigh TrowbridgePhotography Cover photography courtesy of Aston MartinAdditional photography by www.istockphoto.comWebsite development Chris Jackson, Joe DawsonCirculation Ritwik BhattacharjeeBusiness management Rachael Heggs, Lesley Krotochwil,Richard Pepperman, Lynn YatesMicrosoft TagScan or snap the tag below for more information on Prime andMicrosoft technology for enterprise businesses. To get a Tag Reader,visit on your mobile phone browser.
  • Siemens PLM Software: Smarter decisions, better products.Great moments in product decision-making.An automaker releases a new sensation...because an engineer re-used an old design.©2012SiemensProductLifecycleManagementSoftwareInc.Allrightsreserved.SiemensandtheSiemenslogoareregisteredtrademarksofSiemensAG.Allotherlogos,trademarksorservicemarksusedhereinarethepropertyoftheirrespectiveowners.Answers for industry.Every great product is the product of great decisions. Not justthe big defining moments, but the millions of decisions thatlead up to them. Anyone can make the decision that makesthe difference in your product’s success. The engineer inEvansville. The machinist in Munich. The supplier in Shanghai.For leading companies throughout the world, Siemens PLMSoftware is an essential platform for collaborative productdecision-making. Our solutions give everyone involved inmaking your products “high-definition PLM.” HD-PLMensures that people get the information they need, whenthey need it—with absolute clarity—to make more informeddecisions faster.No matter what industry you’re in—automotive oraerospace, electronics or energy, marine or medical, machin-ery and more—Siemens PLM Software helps you make thesmart decisions that go into making great products.Learn more at PLM Software provides a common decision-makingplatform that understands the cross-functional dependencies inyour product lifecycle process. This helps ensure that everyone getsthe information they need in the proper context to make moreinformed product decisions.
  • 5News 8A roundup of the key announcements from across the technology and manufacturingindustries, including the role Microsoft partners have played in NASA’s latest Marsmission and results from PROS’ survey identifying business challenges in the serviceparts industryViewpoints 16Thought leadership on some of the key issues and top trends from across theindustry from Jeremy Johnson at Scalable Data Systems, Dell’s Paul Brook and RainerWeissenberger at YaveonCover story Best in class 20Aston Martin has standardised its global vehicle development process usingtechnology from Siemens PLM Software. Lindsay James discovers what this meansfor the prestigious British car manufacturerFeaturesThe engaged manufacturer 24Enrique Andaluz at Microsoft explains how technological innovation is creatingnew opportunities and business models within manufacturingTaking control 30For process manufacturers, the number of regulations they have to comply withare seemingly spiralling out of control. Lindsay James finds out how organisationscan rise above the confusion and better manage complianceFocus Innovation 34Dell’s Sivakumar Kuppuswamy explains why it is important for manufacturers toleverage the strengths of engineering services partnersLean manufacturing 36Mirko Baecker at Siemens PLM Software discusses how companies can gain aholistic view of product developmentIn practice 38A profile of successful technology implementations at Thales Alenia Space Italia,Sanofi Pasteur, Sunny Queen Australia, Vax and IM Flash TechnologiesSigning out Recognising success 48Rebecca Lambert speaks to Thomas Handlir of about winning theMicrosoft Visio Partner of the Year Award382008Contentsautumn 2012Published by Tudor RoseTudor House6 Friar Lane, LeicesterLE1 5RA, EnglandTel: +44 116 222 9900Fax: +44 116 222 Director: Jon IngletonFollow us: a fan on FacebookConnect on LinkedInISSN 1747-1370Prime is Microsofts quarterly enterprisecustomer magazine for the manufacturing andresources industries. For further informationand to subscribe, please in Great Britain by The Manson Group.© 2012 Tudor Rose Holdings Ltd. All rightsreserved. No part of this publication may bestored or transmitted or reproduced in anyform or by any means, including whether byphotocopying, scanning, downloading ontocomputer or otherwise without the prior written­permission from Tudor Rose Holdings Ltd.Active Directory, BizTalk, Microsoft, Outlook,SharePoint, Visual Studio and Windows are eitherregistered ­trademarks or trademarks of Microsoftin the US and/or other countries. The names ofactual companies and products mentioned hereinmay be the trademarks of their respective owners.Views expressed in this magazine are notnecessarily those of Microsoft or the publishers.Acceptance of advertisements does not implyofficial endorsement of the products or servicesconcerned. While every care has been taken toensure accuracy of content, no responsibilitycan be taken for any errors and/or ­omissions.Readers should take appropriate professionaladvice before acting on any issue raised herein.The publisher reserves the right to acceptor reject advertising material and editorialcontributions. The publisher assumes noliability for the return or safety of unsolicitedart, photography or manuscripts.40
  • InTouch2 0 1 2Get InTouchwith your artistic side that craves performanceAn HMI and way more.Wonderware InTouch®Creating powerful visualization and supervisory apps is a snap withthe world’s number one HMI Eurotherm Foxboro IMServ InFusion SimSci-Esscor Skelta Triconex Wonderware© Copyright 2012. All rights reserved. Invensys, the Invensys logo, Avantis, Eurotherm, Foxboro, IMServ, InFusion, Skelta, SimSci-Esscor, Triconex and Wonderware are trademarks of Invensys plc, its subsidiaries or affiliates. All other brands and product names may be trademarks of their respective owners.
  • 7Dassault Systèmes, the 3DEXPERIENCE Company, provides businesses andpeople with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced andsupported. Dassault Systèmes’ collaborative solutions foster social innovation,expanding possibilities for the virtual world to improve the real world.For more than 26 years, Dell has empowered countries, communities, customersand people everywhere to use technology to realise their dreams. Customerstrust us to deliver technology solutions that help them do and achieve more,whether they’re at home, work, school or anywhere in their world.Invensys Operations Management is a leading provider of automation andinformation technology, systems, software solutions, services and consulting tothe global manufacturing and infrastructure industries. Headquartered in Plano,Texas, its solutions are used by more than 40,000 clients around the world inmore than 200,000 plants and facilities.PTC: our business is product development – our objective is to provide the best productlifecycle management and enterprise content management solutions. For more thantwo decades, PTC has delivered leading software solutions to the manufacturingindustry. We have offices in more than 30 countries and over 50,000 global customers.Rackspace Hosting is the worlds leading specialist in hosting and cloudcomputing and has been ranked in the Financial Times Top 50 Great Places toWork in the United Kingdom for the past six years. Rackspace provides FanaticalSupport to its customers across a portfolio of IT services, including managedhosting and cloud computing.Scalable Data Systems, ‘Global Microsoft Dynamics AX Manufacturing Partner ofthe year, 2011’,  provides  ISV solutions for manufacturing and full supply chainmanagement. Our solutions are seamlessly integrated with full visibility frompurchase of raw materials, through production to distribution and delivery, and areavailable via over 2,000 Microsoft Dynamics AX partners globally.Siemens PLM Software, a business unit of the Siemens Industry Automation Division, isa leading global provider of product lifecycle management software and services with7 million licensed seats and more than 71,000 customers worldwide. Headquarteredin Plano, Texas, Siemens PLM Software works collaboratively with companies to deliveropen solutions that help them turn more ideas into successful products.Publishing Partnerspartnersautumn 2012Prime is produced in partnership with Microsoft (NASDAQ ‘MSFT’), the world leaderin software, services and solutions that help people and businesses realise their fullpotential. The company offers a wide range of products and services designed toempower people through great software – anytime, any place and on any device.Industry PartnersAberdeen is a leading fact-basedresearch company, with 2.5 millionreaders in over 40 countries. Afterbenchmarking 644,000 plus companies,Aberdeen helps technology end-usersachieve best-in-class performance byproviding research that reveals howto increase revenues, profitability andbusiness growth.Founded in 1986, Dedham,Massachusetts-based ARC AdvisoryGroup has grown to become theleading research and advisory firmfor industry. For the complex businessand technology issues facing globalorganisations today, ARC analystshave the industry knowledge and first-hand experience to help clients findthe best answers.MESA is the first choice for industryprofessionals seeking innovativethinking and leadership to driveoperations excellence. Our events andforums enable members to connectand exchange strategies, acceleratelearning and knowledge transfer, andprovide best practices guidance todrive greater operations performanceand profitability.OPC Foundation is dedicated toensuring interoperability in automationby creating and maintaining openspecifications. The foundation has over300 members from around the world,including nearly all major providers ofcontrol systems, instrumentation andprocess control systems. Microsoft is amember of the OPC Foundation andhas given strong backing to it.
  • After an eight-month journey through space,NASA’s Jet Propulsion Laboratory (JPL)successfully landed its Mars rover Curiosityon the Red Planet on 5 August 2012 nearthe base of a mountain inside the GaleCrater near the Martian equator. What manydon’t know though is that technology fromMicrosoft partners has been instrumental tothe success of the project so far.Siemens PLM Software is one companythat has been involved in NASA’s projectfrom the start. NASA director DougMcCuistion and Siemens industry CEOSiegfried Russwurm recently discussed ata press conference the critical roles thatNASA engineers and Siemens softwaretechnology have played in helping make theCuriosity exploration project possible.JPL took advantage of PLM software fromSiemens throughout the development processof Curiosity to digitally design, simulateand assemble the rover before any physicalprototypes were built. The software helpedensure all components would fit together,operate properly and withstand whateverenvironment the mission would require.“Curiosity is the most sophisticatedrover ever sent to Mars, and will furtherenhance our understanding of the RedPlanet, while paving the way for futurehuman exploration,” said McCuistion. “Theincredible team of scientists and engineersat NASA’s JPL has employed the latest insoftware technology to design the MarsRover to withstand the impossible extremesof launch, space travel, atmosphericre-entry, and landing a 2,000 poundoperational vehicle on the surface of Mars.”Russwurm highlighted the essential role ofcost-efficient product design and productionin aircraft manufacturing: “The aerospaceindustry is on the leading edge when itcomes to managing the full complexity ofsophisticated product development andmanufacturing,” he said. “With our uniqueSiemens combination of PLM software andautomation technologies, we not only cuttime to market by up to 50 per cent but alsosave resources and energy costs.”Dell has also played a major role in theMars mission, supporting the landing ofCuriosity with data analysis conducted in twoNASA high performance computing (HPC)clusters running Dell PowerEdge servers.JPL’s Dell HPC clusters, Galaxy andNebula, provided vital support to NASA’sCuriosity rover in analysing the vastamounts of test data needed to correctlyprepare the rover for entering the Martianatmosphere and landing it on the planet.This difficult task was powered by DellPowerEdge servers that make up theGalaxy and Nebula clusters. The finallanding sequence parameters developed bythe mission team, which were tested andvalidated using the Dell HPC clusters, wereuploaded last week to Curiosity.www.onwindows.commarketwatchthe latest news in DISCRETE AND PROCESS manufacturingMicrosoft partners helppower the mission to MarsSiemens PLM Software helped design the rover meanwhileDell servers were used to analyse data produced during landing
  • 9“We’re proud to work hand-in-handwith NASA, a true American institution thatprovides the world with the understandingthat modern day pioneering delivers optimismand the drive to go further,” said Jere Carroll,general manager civilian agencies, Dell Federal.“This notion echoes Dell’s mission to providecustomers with a full spectrum of IT hardwareand services, helping them to accomplish theirmission more effectively and efficiently. Mostimportantly, we are honoured to be able totest and validate this mission’s most criticalportion, landing on the Red Planet.”NewsGator is bringing enterprise-class socialcomputing solutions to four key verticalindustries: manufacturing, financial services,retail/consumer packaged goods (CPG)and telecommunications. The companyis beginning this initiative with a focus ondiscrete and process manufacturers. As afirst step, the company has published awhitepaper entitled Using Social BusinessSolutions to Empower Connected ManufacturingOrganizations, which defines how NewsGatoris helping manufacturers improve businessefficiency through social computing.Based on the Microsoft DiscreteManufacturing Reference Architecture(DIRA), NewsGator’s Social Sites softwaredelivers specialised social business capabilitiesthat enhance productivity and businessperformance through employee empowerment,collaboration and communication.“NewsGator lets manufacturers whoembrace the Microsoft DIRA frameworknot only create social profiles andcollaborate within communities, but alsocontribute to the company’s knowledgebase from anywhere in the world via theweb or mobile devices,” said Sanjay Ravi,managing director, Worldwide DiscreteManufacturing, Microsoft.IM Flash Technologies, a joint ventureof Micron Technology and Intel, isalready successfully using NewsGatorin conjunction with Microsoft’s DIRAprinciples to enhance role-basedproductivity and mobile connectivity. Youcan read more about this on page 46.NewsGator launches socialsolutions for manufacturingSiemens PLM Software has measured excellentresults in performance and scalability tests for itsTeamcenter software running on the SQL Server2012 data platform and Windows Server 2008R2 Enterprise operating system. Conductedin conjunction with Microsoft and with thehelp and support of Intel, the test resultsdemonstrate the full enterprise capabilities ofthe SQL Server 2012 data platform for PLM.The testing simulated 10,000 concurrentuser sessions, validating that Teamcenterand SQL Server 2012 are ultimately scalableto support virtually any size implementationand provide a high performance PLM systemwith a low total cost of ownership.“SQL Server 2012 and Siemens PLMSoftware’s technologies give customers aninteroperable, scalable and cost-efficient ITfoundation for PLM deployment,” said SanjayRavi, managing director, Worldwide DiscreteManufacturing Industry, Microsoft. “Userscan extend PLM to every desktop, eliminatecollaboration barriers, simplify IT complexityand ultimately be more productive.”“As a result of our strong collaborationwith Microsoft, we have been able to worktogether to deliver a comprehensive, enterprisePLM system that maximises our customers’return on their PLM investment,” said EricSterling, senior VP, general manager, LifecycleCollaboration Software, Siemens PLM Software.“The unparalleled ability of Teamcenter tocost effectively start small and scale to tensof thousands of users worldwide providescustomers a future-proof architecture theywill never outgrow. This capability combinedwith our IT and PLM leadership enables us toprovide an integrated offering that helps ourcustomers leverage PLM technology to makesmarter decisions, resulting in better products.”Teamcenter excels with SQL Server
  • www.onwindows.commarketwatchthe latest news in DISCRETE AND PROCESS manufacturingIn a survey of more than 100 service partsexecutives, PROS has found that morethan 65 per cent of participants identifiedthe inability to leverage, acquire andintegrate big data as their most significantbusiness challenge. This is just one ofthe findings that have been reported in anew whitepaper released by the company,Pricing to Outperform: A Better than ‘Average’Strategy for the Service Parts Industry, whichsheds light on the strategic businesschallenges faced by organisations operatingin this sector.Representatives from the automotive,heavy-duty equipment and aerospaceindustries were invited to take part in thesurvey, which asked them to gauge theirstrategic pricing performance consideringbusiness problems, technology andpricing strategies. While many highlightedineffective management of big data as akey issue in the service parts industry, thesurvey also found that most companiesstruggle with at least four of the tenstrategic business challenges identifiedin the poll, including difficulties relatedto promotions and rebate programmes,analysing pricing changes and addressingthe complexities of global competition.With today’s competitive businessclimate, a single challenge may well casta monumental shadow on profitability.That these companies face issues withalmost half of the challenges identified inthe survey suggests there are a numberof opportunities for leaders in the serviceparts industry to take action by using bigdata to improve operational performanceand sales effectiveness.And while more than 50 per cent ratedtheir operational pricing maturity as ‘slightlyabove average,’ the survey results indicate afar different picture. Despite the industry’scomplexity in managing thousands ofcustomers and millions of SKUs, morethan 62 per cent of the participants indicatethey rely on spreadsheets, and a full 50per cent use spreadsheets as their solepricing technology. Beyond the sheervolume of data, the human interactionwithin a spreadsheet can lead to frequenterrors and quality issues, which causessales and pricing teams to lose confidencein the strength of their business decisions.While companies may naturally gravitatetowards using spreadsheets because of theirpervasiveness and familiarity, the applicationin a high-performing pricing organisationcan create an entirely new set of challenges.“Virtually every industry faces challengesrelated to managing big data, which is a keydriver of competitive advantage,” said PROSvice president of product marketing PatrickSchneidau. “Since its beginnings, PROS hashelped companies understand how customerbehaviour translates into better salesperformance. By using real-time big data atthe point of negotiation, sales teams increaseboth their odds of profitably winning deals,and getting the value companies deserve fortheir products and services.”To download a full version of the whitepaperPricing to Outperform: A Better than‘Average’ Strategy for the Service PartsIndustry, or scan the Microsoft Tag below.Managing big data isa challenge, finds PROSLuxury audio and video systems maker Bang& Olufsen has adopted Microsoft Office 365to unify its e-mail, calendaring, collaborationand communication. All 2,000 employees arenow up and running on the new solution.Recommended by Proactive, Bang &Olufsen’s IT provider, Office 365 wasdetermined to be a cost-effective solution ata time when Bang & Olufsen had to decidebetween building its own IT environment– complete with on-premises servers – ormoving to the cloud.With Office 365, Bang & Olufsen willreduce travel and IT costs, improve accessand ease of use, and enjoy e-mail, calendarsand conferencing that work better together.With Office 365, employees can accesse-mail from virtually any smartphone,a remote PC or other mobile devices,while compared with an internally hostedsolution, Bang & Olufsen is saving 82 percent on IT operations by using Office 365.Bang & Olufsenupgrades toOffice 365With Office 365, Bang & Olufsen employeescan now communicate wherever they are
  • Legislator and public authority set up comprehensiveregulations for the production and distribution of che-micals, pharmaceuticals, and food, which focus moreand more on the integration of the ERP systems intothe business processes. YAVEON vertical solutionssupports the batch manufacturer (Basic material, In-termediates and Consumer Packaged) from the veryfirst – covering the entire process and life sciencesindustries value added chain. Therefore you are ableto track and trace the origin and use of all batches.International Sales, YAVEONAGTel.: +49 931 46 555-156 – Email: and public authority set up comprehensiveregulations for the production and distribution of che-micals, pharmaceuticals, and food, which focus moreand more on the integration of the ERP systems intothe business processes. YAVEON vertical solutionssupports the batch manufacturer (Basic material, In-termediates and Consumer Packaged) from the veryfirst – covering the entire process and life sciencesindustries value added chain. Therefore you are ableto track and trace the origin and use of all batches.International Sales, YAVEONAGTel.: +49 931 46 555-156 – Email:
  • www.onwindows.commarketwatchthe latest news in DISCRETE AND PROCESS manufacturingPTC set to enhance its SLM offeringPTC has signed a definitive agreement to acquire Servigistics, developerof a suite of service lifecycle management (SLM) software solutions.The acquisition will enhance PTC’s existing portfolio of SLMsolutions which, today, includes robust capabilities in the areas ofwarranty and contract management, service parts definition, andtechnical information – including mobile delivery. Servigistics isrecognised as a technology leader in complementary areas suchas service parts planning, management and pricing, field servicemanagement, returns and repair management, and service knowledgemanagement. In combination, the solutions will accelerate PTC’s abilityto help discrete manufacturers transform their service strategies andoperations into a true source of sustainable competitive edge – whatPTC describes as ‘service advantage.’“Over the past few years, Servigistics has earned a reputationfor innovation in helping companies maximise their globalservice businesses through increased profitability, cash flow, andcustomer loyalty,” said PTC president and CEO Jim Heppelmann.“Their customers are at the leading edge of a global trend to takeservice from a cost centre to a profit centre, and SLM technologyhas been a critical driver. This acquisition should make clear justhow serious PTC is about helping its customers achieve lastingservice advantage.”In other news, PTC has been ranked a leading PLMsolution provider in China by CIMdata. For the third yearrunning, PTC was named the top provider in the collaborativeproduct definition management market segment. The research alsoshowed that PTC was the number one provider of PLM solutionsfor the A&D and high-tech industries for the third consecutive year.ATS International has acquired the business and assets of the CM4Dsoftware and professional engineering services operations from QMC.The CM4D product quality validation software, which is primarilyused in the aerospace and automotive industries, will be renamed ATSCM4D and joins ATS Inspect as the one of the primary products of ATSSoftware Development. This solution compares the geometric designspecification for a component or assembly with ‘as built’ data from theactual manufactured component or assembly. The differences providea manufacturer with a map to tackle both design and manufacturingissues in the pursuit of perfect quality.A total of 32 employees are transferring with the business to ATSUSA, including Jeff Perry, vice president and general manager of QMC,who will continue to lead the team. Mike James, group chairmanof ATS, said: “The acquisition of CM4D fulfils our ambitions togrow and strengthen our software development activities while alsostrengthening our position in the US and globally.”ATS International acquires CM4DServigistics software will improve functionality inPTC’s existing SLM solutionsAuto manufacturers use CM4D to tackle design issues
  • Beamthem up,ScottyDon’t klingon to your servers.If you are still buying in-house servers and managingthem yourselves, it’s time to see the new way ofcomputing – computing as a service from Rackspace.Free your business from the hassle of in-houseserver management, benefit from the flexibilityand scalability of pay-per-use hosting solutions.Choose a better way to manage your computing resources.Choose Rackspace Hosting, choose Fanatical Support®!Find out more at Hosting • Cloud Hosting • Email & 0800 988 0100Choose a better way to manage your computing resources.No moreservers.just serviceFind out more at
  • www.onwindows.commarketwatchthe latest news in DISCRETE AND PROCESS manufacturingDassault Systèmes (3DS) and ShanghaiMunicipal Engineering Design Institute(SMEDI), one of the most well-known Chinesepublic engineering companies, have opened anew R&D centre in Shanghai, China.The centre is dedicated to bridge projects,water supply and wastewater treatmentinstallations, roads, rail systems, as well asopen and underground buildings. There,both companies are working together todevelop industry solution experiencesfor civil engineering and infrastructureconstruction professionals based on DassaultSystèmes’ 3DEXPERIENCE platform.“As the world leader in 3D design,3D digital mock up and PLM, DassaultSystèmes solutions have been successfullydeployed in many industries,” said MrWei Tang, chairman of SMEDI. “Westrongly believe that they can bringsignificant value in addressing the needsof civil engineering and constructioncompanies, as demonstrated by leadingconstruction customer projects in recentyears. Leveraging Dassault Systèmes’3DEXPERIENCE platform for civilengineering, we are confident in ourcompetitiveness in maximising ourproductivity and minimising errorsin all our future projects.”3DS opens ShanghaiR&D centreThe new R&D centre will focus on developing solutions for the infrastructure industriesFor the first time in 25 years, Microsofthas updated its company logo. Theannouncement was made by Jeff Hansen,general manager of Brand Strategy atMicrosoft, on the official Microsoft blog,preceding one of the most significantwaves of product launches in thecompany’s history.Samsung Electronics has adoptedMicrosoft Windows Azure to manageits Smart TV infrastructure. By choosingWindows Azure cloud technology,Samsung is achieving significant reductionin costs, and an increased capacity tomeet its growing customer base andhigher productivity.NextDocs has launched its ComplianceCloud online delivery platform for theNextDocs compliance suite. It is designedfor the life sciences industry and is builton Windows Azure. “Life sciences’mission-critical compliance applicationshave specialised requirements for clouddeployment and service models,” said MattWalz, CTO at NextDocs. “Compliance Cloudexceeds those requirements.”GE Intelligent Platforms (GE) has releasedProduction Wellhead, a pre-engineeredcontrol solution that leverages GE’s deepdomain expertise in the oil and gasindustry. Production Wellhead withstandsharsh environmental challenges andsurvives temperature extremes. Integratedlogic control and safety functions enablesingle point consolidation of fire and gasdetection, as well as emergency shutdownof the wellhead.Microsoft and Nokia have revealed thefirst Windows Phone 8 mobile devices –the Lumia 920 and Lumia 820. Top featuresof the phones include an advanced multi-touch experience using Synaptics ClearPad,wireless charging and a PureView camerato enhance photo quality. Bothdevices will feature over 100,000apps and will run theWindows Phone 7apps too.
  • viewpointwww.onwindows.comJeremy Johnson discusses how traditional ERP systems can preventmanufacturers from finding the true landed cost of imported productsWith the ever increasing volume of tradethroughout the world, new borders thatare being opened up in Eastern Europeand parts of Asia wanting to embrace thenew world, finding the true landed cost ofimported products has become increasinglydifficult with traditional enterprise resourceplanning (ERP) systems.Any business that imports goods – whetherthey are intended for manufacturing ordistributed as a finished product – will haveassociated costs outside of the item’s actualpurchase price. These include transportationand freight costs, insurance, import duties,port fees and brokerage. When these costs arefactored into the item’s cost price, it is referredto as true calculated ‘landed cost’.Traditionally, ERP systems haveprovided no efficient way of dealing withthese costs. Importers incorrectly assignthem to incidental expenses and they aretherefore often left out of the equation whendetermining the true cost of inventory.Manufacturers and/or importers need toknow the real landed cost of an item in orderto correctly apply their target percentagemark-up, or assign a correct piece price tothe finished product. The base price of animported item may not change dramaticallyover a given period of time, however factorsincluding spiralling fuel prices, port fees andinsurance costs can significantly affect theactual landed cost of the item.Many importers often just add a standardpercentage mark-up as an estimate, to thepurchase price due to the inadequacy oftheir ERP systems’ ability to track thesecosts. The alternative is a cumbersome, timeconsuming and often inaccurate manualprocess. There are many variables, and whencalculated manually, they further complicatethe calculation of an item’s true landed costs.Applied across an entire range of importedproducts, ingredients, or components, andfactor in the huge country and item-specificvariances for each of these and you can seethat the importer and/or manufacturer canquickly lose sight of the actual profitability ofeach item.Organisations can add some miscellaneouscharges to the item to estimate these costs butthese vendor invoices must still be enteredinto the system for payment. If they can’t belinked to the originating purchase order, theprocess becomes inaccurate and inefficient.Focusing on these individual cost driversensures efficient purchasing methods and areduction of overall costs of procurement inorder to maintain profitability. Now with thisunderstanding, can you say without a doubt,which are the most profitable items in yourinventory? Are some items bearing the cost ofothers? Are you confident that your productlines are as competitively priced as they couldbe if you were aware of their true landed costs?Controlling costs, ensuring timely deliveriesand customs compliance are serious issuesthat affect every international business.Landed cost is a significant component of allof these concerns. Establishing a landed costmodel is not just important, it is essential.Jeremy Johnson is director of ISV Solutions atScalable Data Systems, a Microsoft partner andISV solution provider for manufacturing and fullsupply chain management“Manufacturers and/orimporters need to know thereal landed cost of an item inorder to correctly apply theirtarget percentage mark-up”The true costof goodsDirector of ISV Solutions, Scalable Data SystemsJeremy JohnsonEnterprise resource planning
  • viewpointwww.onwindows.comcloud computingPaul BrookEMEA Cloud Builder Program Manager, DellGetting backto basicsPaul Brook explains why it’s important to determine the key businessobjectives before commencing a cloud computing projectI spend a great deal of my time discussingcloud products and services with Dell’scustomers. The discussion often startswith me asking the person I am in front ofif they want to make money or save money.Unsurprisingly, most of them respond thatthey actually wish to achieve both. At thispoint, I politely go through their annualbusiness report with them. It’s worthnoting at this stage that the CEO seldomtells the stakeholder that they intend tohave multiple primary objectives – they willtypically highlight one objective they wantto accomplish within a certain fiscal period.Taking this into account, we boil the primaryfocus down to either making money or savingmoney. You would be surprised how easy thisis to do.Now, I appreciate in most sectors, especiallymanufacturing and resources, that makingmoney is usually the primary objective, but,of course, businesses have other priorities too.Make sure you define your key objectives bywhatever suits your organisation. This could beimproving collaboration throughout the supplychain, improving regulatory compliance or itcould be improving product quality.I like managing cloud computing projects inthese basic business terms. It allows everyoneinvolved to clearly see what the objectivesare and then focus on how to achieve them.So having chosen the primary organisationalobjective we then talk about the approach tothe implementation project itself. The cloudteam at Dell tends to characterise projectsas being evolutionary or revolutionary. Aproject that is about delivering an upgrade toexisting business services or processes wouldbe evolutionary. Revolutionary projects willbe about enabling new business models. Andalthough both types of project can be suited toall cloud deployment models, some are a betterfit that others.For example, I recently met the CTO of aninternet-based music company who describedto me a major new IT service he had rolledout across the business, which had helped toincrease market share and profitability. Hehad actually developed this service in house,choosing to use a private cloud model asopposed to a public one because it was bettersuited to his business objectives. What he wasdescribing to me was an evolutionary project.Ultimately, how you take advantageof the cloud is up to you. Should yourorganisation have a project that you deem tobe revolutionary or evolutionary I advocatestrongly making a transition to the cloud – bethis taking advantage of a public cloud servicelike Microsoft Windows Azure, a private clouddeployment using virtualisation technology ora hybrid of the two.So how should most organisations determinehow to use the cloud? Start with the makemoney/save money question. Pick one. Itfocuses the mind and forces the businessdiscussion to happen first. Then, decide howany major project looks to your organisation.Is it evolutionary or revolutionary? Again, pickone – it focuses the discussion. Now you have abusiness priority and a project characterisation.This can really help you decide which clouddeployment model is right for you.Paul Brook is EMEA cloud builder program managerat global technology solutions provider Dell“The cloud team at Delltends to characteriseprojects as beingevolutionary orrevolutionary. A projectthat is about delivering anupgrade to existing businessservices or processes wouldbe evolutionary”
  • 19viewpointBusiness process managementRainer WeissenbergerCEO, YaveonTranslating strategyinto realityRainer Weissenberger explains how Yaveon is focusing on its strategy to deliversolutions that enable automated processes and sustainable improvementThe decade of implementing just an enterpriseresource planning (ERP) system withinorganisations is coming to an end, and is beingreplaced by a business value managementapproach, which starts with a company’sstrategy and ends with a single transaction ofoperating processes. Here at Yaveon, we haven’tchanged our strategy; we’ve evolved it. We’restill 100 per cent dedicated to delivering best-in-class solutions, but we’ve also increased ourconsultingfocus,helpingtoboostourcustomers’productivity levels and competitiveness.Yaveon enables companies to be closer to theircustomers. We help adapt businesses to changingmarkets, while increasing time to market andmanaging processes according to a customer’sneeds. Our methods allow us to turn corporatestrategy into operating concepts.Companies in the past have implemented ERPsystems with some vertical solutions, groupwareand storage systems, but business intelligence (BI)solutions are often not professionally used, andbusiness process management and workflows areunder-represented. Midsized companies buy best-of-breed solutions, but there is no platform conceptthat can be flexible and adaptable to the future.In order to get the best from their IT, companiesneed to focus on their value chain and businessprocesses as a whole, instead of optimising singlesteps in it. Starting with business processesmeans companies must identify and establishkey performance indicators, which highlight theperformance of their operations in terms of quality,profitability, competitiveness and market position.To better support processes, companies need aninnovative IT infrastructure covering all aspects toplan, execute and control processes, which shouldinclude an ERP, BI, business process management,enterprise content management system, portals,MicrosoftOfficeapplicationsandservertechnology.Organisations that seek lasting success mustfocus on customer value and strive to optimise fouressentialvariables:management,innovation,qualityand productivity. The cost-effective implementationof these frequently contradictory objectives canonly be achieved through process management.This is how Yaveon’s change in company strategycan benefit customers. Managers can now do whatit is they’re paid to do more easily: analysing currentperformance, improving business in a measurableway and accomplishing the required change. Ourcustomers can do this on a single platform, withconsistent data and common processes in allinstances and locations.Yaveon is fully focused on the Microsofttechnology stack: based on Microsoft servertechnologies, Office products and MicrosoftDynamicstechnology,weareabletobuildsolutions,whilesupportingthefullinformationworkflow.OurbusinessvalueapproachallowsYaveontostandoutasbeingtrulyuniqueandwellpositionedtoprovidemarket-leadingsolutionsforitscustomers.Basedoncomprehensive awareness and a transformationalplatform, we give companies the ability to predicttrends and act in advance according to their ownstrategy. Our solutions translate business strategyinto the reality of automated processes andsustainable improvement. We advise customers toconsider the impact business IT has on the areas ofmanaging and running a business, and how ready-to-go process models and documentation facilitatethe re-engineering process any company has toundertake to achieve better performance.Rainer Weissenberger is CEO of information andprocess management solutions specialist Yaveon“Organisations that seeklasting success must focuson customer value and striveto optimise four essentialvariables: management,innovation, quality andproductivity”
  •“Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”COVER STORYAston MartininclassBest
  • 21Aston Martin has standardised its global vehicledevelopment process using technology fromSiemens PLM Software for computer aideddesign, manufacturing and engineering analysis.Lindsay James discovers what this means for theprestigious British car manufacturerManufacturing for almost a century, Aston Martin hasearnt an enviable reputation as one of the world’s bestknown luxury brands. A world apart from its moremainstream peers, the company steers away from massproduction and instead invests heavily in making sureits cars are not only unique, but largely crafted by hand.This inherent uniqueness is what has proved so irresistibleto film makers, royalty and celebrities alike. It’s James Bond’scar of choice – numerous models including the DB5, DBSand Vanquish have made their appearance over the years– and the recent British royal wedding saw Prince Williamdrive Kate Middleton away in his father’s DB6 MkII.“We want to assure a truly outstanding experience forour customers,” says the company’s head of IT SimonCallow. “It’s the combination of the work of our highly-skilled engineers teamed with state-of-the art technologythat helps us to achieve this.”The company has the same meticulous attention to detailwhen it comes to its technology systems as it has whenbuilding its cars. “We’ve invested in best-in-class technologysystems from Siemens PLM Software since 2007,” Callowexplains. “They helped us to build our own standalonesystems that today form the backbone of everything we do.”“After Aston Martin became independent in 2007 thecompany found itself with a limited amount of time inwhich to become a viable standalone business, andwe made it our mission to do everything we could tohelp,” explains Martyn Jeffries, account director for theautomotive industry at Siemens PLM Software.Indeed, in just six months Siemens was able to give AstonMartin a portfolio of solutions that met all requirements andsince then the company has never looked back. As Callowexplains: “We’ve worked hand in hand with Siemens PLMSoftware for the last five years, and the on-site team has goneabove and beyond the call of duty to deliver the capabilitiesrequired by the vehicle programmes. It’s a strong relationship.”
  • www.onwindows.comAs of Spring 2012, the company is nowon its third iteration of its product lifecyclemanagement (PLM) solution, currentlycentred around Siemens PLM Software’sTeamcenter 8.3 and NX 7.5 solutions. NXoffers integrated computer-aided design,manufacturing and engineering analysisand Teamcenter manages product andprocess knowledge. “This combinationworks for us perfectly,” says Callow. “It hasnot only enabled us to drive productivityimprovements, common processes andenhanced global collaboration for productdesign and development, but also toput a wide range of tools in the hands ofengineers, including tools for shape creation,manipulation and analysis. This has sped upthe design process considerably.”Never one to rest on its laurels, AstonMartin is already working on the fourthPLM iteration, looking to implement thevery latest versions of Teamcenter and NX inearly 2013. Teamcenter will work seamlesslyalongside Aston Martin’s recent MicrosoftDynamics AX enterprise resource planning(ERP) implementation – which has helpedoperations and information flow more easilyand efficiently than it has in the past.Aston Martin also recognised the essentialneed to understand the profile of itscustomers and has since decided to extendits use of Microsoft Dynamics AX to provide acomprehensive and fully integrated databaseof contacts ensuring that its service can betailored precisely to the customer.“To be a class-leading automotivecompany there’s no doubt that you need tohave a modern, integrated data managementsystem across the whole enterprise,” saysJeffries. “The combination of Teamcenter andDynamics AX will certainly meet that need.”The Dynamics AX implementation alongsideTeamcenter will bring together CAD and billof materials (BOMs) information into onealigned system. “The ERP system managesthe manufacturing BOM – the list of materialsrequired to build each car – and the Siemenssolutions manage a virtual configurationof parts and systems, which defines theengineering solution for all the cars produced,”explains Jeffries. “Marrying the physical andvirtual can be a bit of a challenge, and so wefocused on this for Aston Martin. By combiningSiemens’ class-leading visualisation and datamanagement with the information availablethrough Dynamics AX, every engineer will havevisibility not only of 3D representations, but allthe associated information to be able to makethe right engineering decisions.”There will also be consistent andpersistent configuration information. “Oneof the challenges in the automotive industryis managing the amount of variation with justone car type, and this is especially the casefor Aston Martin, where each car is bespokeand no two cars are ever quite the same. Withthe BOM management functionality, thecompany will be able to easily manage thisvariation and understand a complex networkof configurations and parts,” says Jeffries.This will be delivered in the virtual worldtoo, so engineers involved early on in theprocess will have the visibility they need tounderstand what they’re going to get in thephysical world, giving them the ability to betterplan ahead. “Engineers are already starting tothink in new ways as we are introducing newfunctionality,” he adds. “They’re starting tothink about cars as systems rather than parts.”The new virtual capabilities inherent inthe latest Siemens PLM Software solutionswill bring further benefits. “Having moreconfidence in virtual prototypes will bringsignificant cost savings as less physicalprototypes will be required and pre-productionactivities shortened,” Jeffries continues. “Thiswill allow companies such as Aston Martin tobring products to market quicker.”Looking ahead, Callow believes that AstonMartin will continue its relationship with bothSiemens PLM Software and Microsoft. “Theserelationships are helping us to successfullydeliver to our customers,” he says.Jeffries agrees: “Aston Martin has comea long way over the years and, withoutcompromising its commitment to buildingunique, hand built cars, it can today beseen as a truly technologically advancedcompany with engineering excellence at itscore. We are delighted to be a part of this,and believe that there’s a long future aheadfor this relationship.”cover storyAston MartinTeamcenter and Dynamics AX help Aston Martin marry the physical and virtual, bringing the BOMand virtual configuration together
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  • www.onwindows.comEnrique Andaluz at Microsoft explains how technological innovation is creatingnew opportunities within discrete manufacturing, allowing companies tobecome more connected, more social and more efficient than everIt used to be the case that when we talked to manufacturersabout how we could help them manage their operations,we were generally referring to their plant floor activity.More specifically, we were talking about everything thatwent on within the four walls of a particular plant. Today,that conversation has evolved to encompass mobile plants,multiple plant floors and the extended supply chain; it’s nowabout global operations.Finding a vertically integrated plant that manages the entireproduction process from raw material to end product is now rare.Companies were quick tooutsource productionto developing countrieswhen they realised the costsavings they could achieveand, although many arenow bringing some of thatproduction back in house,themanufacturingsupplychain has expandedexponentially. It’sglobalised, it’s fastmoving and it’s morecomplex than ever.The problem is, though, that as the manufacturing supplychain has evolved, many companies have been unable to keeppace. As a rough estimate, more than 75 per cent of peopleworkinginplantsandsupplychainsgloballydon’tcurrentlyhavereal-time capabilities to track operational performance or accessto critical information. This means that personnel can only reacttodisruptionsoncesomethinghasgonewrong–sometimesdaysorweeksafter.Atatimewhenonlythemanufacturersproducingthe highest quality products with the shortest time to market willsucceed, being able to tap into the enterprise knowledge base intime to fix problems is vital.When we think about global operations today, there are threeareas that we need to consider: business insights; plant floor;and supply chain operations. The good news is that emergingtechnologies – particularly advancements around usingphones and tablets on the shop floor; the ability to self-servepersonalinsights;usecloudcomputingtoconnectpeople,systemsandassets;andtheabilitytousesocial business to find experts and sharebest practices – can help bring eachof these components together.This gives manufacturersa single, cohesiveview ofThe engagedmanufacturerfeaturemanufacturing operations
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  • www.onwindows.comtheir entire business, as well as the extendedvalue chain, including suppliers and customers.The future is hereOur vision at Microsoft is to equip themanufacturing and resources industry withall of the tools they need to compete in thisglobalised, fast-moving market. We want tohelp them create a connected virtual plant floorand supply chain, whereby intelligent mobiledevicesusedbyworkersandembeddedinplantfloor equipment and end products feed real-time information to a centralised informationsystem. There, managers can analyse all of thisdata via user-friendly, personalised dashboardstoenhancedecisionmakingandsharepertinentinformationwithrelevantstakeholdersusingthepower of the cloud.Ultimately we’re looking to accelerate thepace of transforming a system of record intoa system of engagement. We want to enable apeople-centricenvironmentthatofferstheabilityto quickly make the best collaborative decisionswith real-time context and information. I believethat this is revolutionary.We’ve been collaborating with our leadingpartners to manifest the benefits of cutting-edge technologies and revolutionise the way inwhich manufacturers manage their processesand assets. Our partnership with RockwellAutomation is a great example of this. Overthe last several months, we’ve been runningthought leadership forums to spread awarenessof the benefits of the cloud and to hear from ourcustomersaboutthesalientissuesandriskstheyforeseeinadoptingcloud-basedsolutions.We’vefeaturemanufacturing operationsManufacturers are facing a rising cost of labour and raw materialsand a reduced demand for their products. To drive down costsand restore profitability, companies need to optimise theirmanufacturing and operational processes, while leveraginghighly profitable but often neglected areas such as product datamanagement and aftermarket sales.In many companies, technological solutions to these issues haveaccumulated alongside the company’s growth, leading to a proliferationof separate systems with no easy way of communicating betweenthem. Collaboration and communication technology from Microsoftand its partners can address these problems. Applications designedwith integration and collaboration in mind can replace a wide rangeof separate products with dedicated product suites or help combinedisparate solutions into a cohesive whole.Epitomy’s Data Manager and Publisher are designed to both integratewith a customer’s existing business systems and unlock the potentialof product data management to enhance aftersales. By combining asingle central repository of product data with secure online access anda web-based publishing solution companies are able to both decreaseoperating costs and increase revenue from aftermarket sales.Our vision at GE is to create the ‘Enabled Enterprise’. TheEnabled Enterprise allows for even tighter integration amongall the manufacturing sites and the suppliers. Using cloud-based technologies and social networking concepts, real-timecollaboration will take place. Key performance indicators amongthe plants become visible to those who need to know. An expertthat sits in one part of the world will easily be able to look into amanufacturing site in a different part of the world to troubleshoota problem. We think this is very exciting and we are working withsome key manufacturers now on this vision.The GE Intelligent Platforms Proficy product line is built onMicrosoft technologies and has been for years. We are currentlyin the process of rolling out our new product Proficy forManufacturing – Discrete, also built on Microsoft technologies, toaddress the needs of manufacturers. We have teamed with our ownGE world-class manufacturing facilities to develop and test out thisnew set of solutions. The early results are extremely positive and weare projecting more than US$500 million of savings once installedin our internal target plants. We intend to offer this solution to ourexternal customers very soon.Andrew Vernon, Epitomy Solutions Jim Walsh, GE Intelligent PlatformsWhat industry leaders say
  • alsosupportedRockwellintheworkithasdonewithM.G.Bryan,aleadingheavyequipmentandmachinery original equipment manufacturer(OEM) for the oil and gas industry, to improveits productivity and business intelligence usingthe power of the cloud.In fact, M. G. Bryan is a great case in point. AsTed Hill, director of business development atRockwell Automation, explains: “The problemsM.G.Bryanhadtoovercomeweresymptomaticof what many OEMs face. The company’scustomers rely on it to provide reliable, durableand environmentally safe products that canoperate in extreme, isolated environments. Itsfracturing vehicles typically require new oilfilters every 200 hours and complete enginerebuilds after 4,000 to 5,000 hours of service.However, M. G. Bryan had no visibility into theperformance of its equipment after it left its lot.This meant that it was unable to keep tabs onequipment and it couldn’t help its customersmaximise asset uptime.”M.G. Bryan turned to Rockwell Automationto build a tightly integrated control andinformation system that brings togetherdisparate information sources, includinghistorical, relational and transactional data. Tofully leverage this rich data without requiringM.G.Bryanoritscustomerstobuildandmanagetheir own data centres, Rockwell Automationdecided to take advantage of the MicrosoftWindows Azure cloud computing platform.Using mobile technology and theseamless transfer of business information viaWindows Azure, M.G. Bryan now has accessto a higher degree of connected intelligence,Brian Kellner, NewsGatorFor discrete manufacturers, Microsoft’s Discrete Industry ReferenceArchitecture (DIRA) provides a framework to improve manufacturingagility, competitiveness and profitability while also providing keytechnologies that form the foundation of a secure, scalable, adaptive,and integrated architecture. On top of this, partners can build solutionsthat work together to add real value in specific use cases and industries.NewsGator Social Sites provides discrete manufacturers with asimple, straightforward way to bring the many benefits of social totheir business. Running as a native service within SharePoint, SocialSites makes it simple to launch advanced social capabilities used foremployee onboarding, expertise discovery, innovation acceleration, andalignment with customers and partners with real-time collaboration.It would seem that current economic conditions will persist forsome time to come and this is dictating a ‘new normal’ in discretemanufacturing, which will confer advantage on those companies bestable to empower their workforce with a social advantage. Embracingsocial enterprise computing boosts company performance in areas thatwill matter greatly in years to come. Social Sites’ seamless integrationwith SharePoint means companies seeking to gain this socialadvantage can do so in a way that leverages all of their Microsoft stackinvestments without taking on yet another IT integration project.Manufacturers are making products that are more complex thanever before. They need to master speed, both when it comes to ideageneration and bringing new products to market.Success depends on manufacturers investing in new solutionsand technologies that facilitate collaborative working and enabledifferent stakeholders to easily share pertinent information inreal time. The industry is globalised and it requires manufacturersto connect shop floor data to product lifecycle managementenvironments, enabling information sharing all the way fromplanning to production to after sales service.Microsoft technology is used in all of our solutions. Recentlywe decided to look for innovative ways to bring the gesture-based interaction capabilities of Microsoft’s Kinect to our humansimulation solution Jack, which allows manufacturers to designsafe, efficient and comfortable workplace environments. Oneof the first applications of this tool was to measure radiationexposure on workers in nuclear plants as they performedmaintenance tasks. We’re still exploring how else we can use thetechnology, but if we can help manufacturers to ensure that theirmanual assembly operations are safe and efficient then we’reputting them in a better position to compete in the future.Edward Marfa, Siemens PLM Software27
  • www.onwindows.comfeaturemanufacturing operationsIndustry insight: MESA Global Education ProgrammeThe MES/MOM skills shortage existsin all continents and indeed globally isrecognised as a major barrier to plantand supply chain optimisation andglobal operations excellence. Since theprogramme launch, MESA has experienceda remarkable worldwide response. We runboth scheduled and in-house programmesat locations throughout the world, andcompanies can have them at their locationsor host public Global Education Programme(GEP) courses at their site.The MESA GEP aggressively addressesthe knowledge gap that serves as theprimary barrier to growth of the operationsmanagement space. Two primaryprogrammes are offered:• MESA Certificate of Competency (CoC) forMES/MOM Methodologies – a four-dayprogramme of MES/MOM methodologiescourses aimed at systems analysts,architects, programmers, project managersand consultants• MESA Certificate of Awareness (CoA) forMES/MOM business awareness – a two-day, high-level programme of MES/MOMbusiness functions courses geared forexecutives, manufacturing/operations andIT personnel and sales professionals. TheCoA courses are higher level, short versionsof the CoC program.Since the launch of the programme agroup of end users gathered together toprovide MESA with the requirements for anExecutive Education Programme. To createand deliver this, we gathered togetherfive eminent experts in the world of MES/MOM. Two of our instructors are based inNorth America, two in Europe and one inAfrica. They have got used to travelling forthis, believe me!We have outlined a number of areaswhich require attention including web-based education, both synchronised andasynchronous, vertical industry basededucation and additional languages. Thecurrent programme offers English andGerman language programmes.Probably the most exciting developmentis accreditation by the IACET, which givesthe programme the status of an accreditedtraining programme. MESA International’sboard has also authorised development ofa Certified by MESA programme for bothindividuals and companies.Individuals will be certified for three years,they will then be required to complete refresherprograms to update their skills with the latestdevelopments. Currently MESA is lookingat three categories for companies: local;continental; and global.We will be announcing the details ofCertified by MESA this year and we willencourage manufacturers to work withqualified suppliers.Getting educated in MES/MOMMESA International launched the MES/MOM global education programme in February 2011.MESA EMEA board chairman Mike James explains how this initiative has been helping manufacturers so farenabling new levels of customer service inthis industry. With the new system, data canbe pulled from the cloud via mobile devicesand web browsers to produce reports anddashboards on the condition of individualvehicles’ drivetrains and on hydraulicfracturing performance, as well as processperformance and maintenance trends relatedto entire fleets. The flexibility and scalabilityof cloud computing helps M.G. Bryan offerholistic operations management to its rapidlyexpanding fleet of vehicles.“This project has sparked a tremendousamount of interest across the industry,” saysHill. “Manufacturers are realising that cloudcomputing can help them offer their customersenhanced service in a cost-effective, efficientmanner while improving their own operationsat the same time. In line with this, we’re nowlooking at all the different ways that cloudcomputing can enable new capabilities andbusiness models for our customers.”From product centric to customer-centricTaking inspiration from what M. G. Bryanand Rockwell have delivered, I believe thatnew business models can be created fromthese technologies. By coupling mobile andembedded devices with the cloud, we arebuilding intelligent systems that are taking theentire world of manufacturing to a new place.They’re helping to transform the industry frombeing product centric to service oriented.Building equipment is expensive. Often,heavy equipment is sold at low margins or at aloss. But offering parts and services on a long-term basis can help improve these margins.For example, aerospace companies like RollsRoyce have turned their fortunes around inthe last decade by bundling engines and partsand services together. In return for paying afee for every hour that an engine runs, RollsRoyce provides its customers with timelymaintenance and replaces parts when they fail.More than half of its engines in service todayare covered by such contracts and this sellingmodel is growing in popularity.We expect that with new ‘intelligentsensors’ in simpler devices and with easieraccess to cloud solutions, now othermanufacturing and resources industries cancreate innovative business models too. It’s upthem to take advantage of these technologies.I believe that many other examples like theseare just waiting to happen and we offerfurther guidance to envision these systemsof engagement in Microsoft’s DiscreteManufacturing Reference Architecture.
  • www.onwindows.comfeatureSustainability, compliance and riskTakingControlFor process manufacturers, the number of local, national and globalregulations are seemingly spiralling out of control, with the costs ofmeeting these regulations threatening to do the same. Lindsay Jamesfinds out how organisations can rise above the confusion andbetter manage complianceTaking into account local, national andglobal requirements, there’s no doubt thatthe number and complexity of sustainability,compliance and risk mandates is on therise. In fact, according to recent findingsfrom AMR, it is estimated that, over thepast five years, over 10,000 new regulationshave been created by federal and industrybodies, costing in excess of US $80 billion incompliance programmes.“Regulations have continued to be createdin ever-increasing numbers,” says Nick Barnett,Microsoft’s global industry solutions managerfor process manufacturing. “For the chemicalsindustry, regulations such as REACH apply.In addition, for pharmaceuticals, life sciences,and medical devices, numerous Food andDrug Administration (FDA) regulations,such as 21 CFR Part 11 apply. Emissions andenvironmental regulations, such as carbon capand trading, apply to all process manufacturers.”“There’s also financial regulationslike FACTA, Basel III and SOX, qualitycompliance regulations like hazardous goods,environmental monitoring and others,” saysWernher von Schrader, head ofmarketing at Yaveon. “Not only this,but the globalised nature of today’s businessprocesses compounds the problem further– regulations established in one particularregion will affect companies business allaround the world.”Andrew Vernon, managing director ofEpitomy Solutions, agrees: “Globalisation is aninescapable fact of modern business – even inprocess manufacturing – and so it is not justlocal regulations that must be adhered tobut also those applying to foreign marketsand business partners,” he explains.And the problem isn’t going to go away anytimesoon. AMR research data suggests that every yearthe number of regulations is increasing at a rateof 25 per cent a year. “Not only are regulationsincreasing in number, but in complexity too,impacting every aspect of a processingmanufacturing business, not just in termsoftheproduct,butalsointhewayacompanydesigns, manufacturers and operates,” saysEduard Marfa, director of EMEA marketing for theTeamcenter portfolio at Siemens PLM Software.
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  • featureSustainability, compliance and riskFor process manufacturers, thechallenges of working in this environmentare significant. They need to make senseof which regulations are relevant to themand their potential exposure, they need tounderstand the overlap between differentrequirements, and they need to be able tomanage and execute multiple requirementssimultaneously. “They need to be able tocontinue to create high quality productswhile adhering to regulations,” says Barnett.“To do this, most process manufacturershave to hire a small army of people whohave to document all processes to illustrateadherence to regulations. Doing all of thiscan have a major impact, not only on costsbut also agility and productivity, and hamperthe ability to take a productto market quickly andeffectively.”“ T h e r e ’ s f o u rkey questions thatmanufacturers need tobe able to answer ‘yes’ toin order to succeed here,”says Marfa. “These are ‘Aremy products compliant?’, ‘Can I prove it?’,‘Am I collecting the right information fromsuppliers?’ and ‘Am I collecting informationoften enough?’ Failure to do this can result indevastating consequences, as we’ve seen inthe press following large-scale product recalls.Not only do these recalls cost huge amountsof money, but the negative impact they canhave on a brand is phenomenal, especially ata time when social media can have such aninfluence over consumer behaviour.”“This process of ensuring that the rightinformation is available to the right personat the right time is known as productdata management, and is becoming anincreasingly important part of modernmanufacturing,” explains Vernon. “Efficientmanagement of this information can be acomplex process, but fortunately there area number of technologies available that canassist manufacturers in this area.”Indeed, Microsoft is investing heavilyto ensure that manufacturers have accessto all the information they need to aidtheir sustainability, compliance and riskefforts. For example, the EnvironmentalSustainability Dashboard for MicrosoftDynamics AX has been designed to helpcompanies track their environmentalimpact and energy consumption withintheir ERP solution. Companies are not onlyable to track their carbon footprint andrelated costs, but also track additional keyperformance indicators including wasteand water usage. Furthermore, to helpcustomers make the best decisions for theirbusiness, Microsoft has developed a what-ifanalysis feature. This allows manufacturersto look at the savings and impact reductionsof changes like using more renewables,or investing in capital improvements toincrease efficiency.“The dashboard fulfils requirements of theGlobal Reporting Initiative (GRI) CertifiedSoftware and Tools Program, being one ofonly five technology products to have receivedthis certification to date,” says Barnett. “Thiscertification ensures that companies usingthe dashboard are reporting data that is incompliance with the GRI guidelines.”The Microsoft partner community is alsomaking great strides in enabling processmanufacturers to better embed regulatoryrequirements into everyday processes.One example of where they are making asignificant impact is in the digitisation ofpaper documents, helping organisations tomaintain the digital equivalent of a papertrail. IHS, Nextdocs and OpenText are allpartners working in this space, leveragingSharePoint Server in their solutions. “It’s allabout proving you can adhere to regulations,which requires effective sharing ofinformation,” Barnett explains. “SharePointis the window into documentation. It’suser-friendly and extensible to be used indifferent ways.”SQL Server also has a major role to playin partner solutions, providing a secure andreliable platform for protecting data and forbuilding compliance solutions. “Conformingto regulatory legislation often impacts howdata is stored and how it is accessed,” saysBarnett. “SQL Server provides the capabilitiesto address organisational needs aroundregulations such as HIPAA, SOX and PCI.Whether dealing with separation of duties,key management or auditing and reporting,SQL Server provides the support needed tomeet these demands.”“SQL Server can scale to very high levels,”adds Marfa. “That’s why we use it as themain database supporting our Teamcentersolution, through which manufacturers cantrack the materials used throughout thelifecycle of a product.”Clearly Microsoft’s involvement insustainability, compliance and risk is farreaching. And, with new developmentsin the cloud, its involvement is set tobecome stronger still. “As companiesstart to require the ability to flow theircompliance efforts across the supply chain,the value of the cloud is starting to becomeevident,” concludes Barnett. “The cloud hasgreat potential in terms of sustainability,compliance and risk, especially at a timewhen cross-company evidence is required.I’m confident that Microsoft and its partnerswill have a significant part to play here.”Solution profile: YaveonMicrosoft partner Yaveon has createda dashboard using Microsoft Visiocombined with a database of actionshapes and responsibilities. This providesa common view of business processesand responsibilities, showing everyonewhere compliance rules are triggeringworkflows, who is responsible fordecisions, and what data and files arenecessary to meet compliance demands.The solution makes it easy to controlif all processes are well defined and ifall information is provided to the rightlocation at the right time.Rethinking end-to-end
  • Solution profile: EpitomyEpitomy’s Data Manager solutionstreamlines the process of productdata management by creating a singleinformation repository with secure onlineaccess. By coupling a highly structuredand customisable product database withfacilities for remotely accessing, importingand exporting data, customers can ensurea single consistent view of their productdata throughout the company.In the coming years, more manufacturers arelikely to adopt solutions like Data Manager,allowing them to better cope with increasingamounts of legislation by ensuring that theappropriate regulatory information can bequickly and effectively published.Streamlining data management
  • www.onwindows.comfocusDell’s Sivakumar Kuppuswamy explains why it is important for manufacturing firmsto find new ways to engage and leverage the strengths of engineering services partnersManufacturing companies today facecustomers who demand new technologies ata faster rate than ever. They see their productline growing in complexity as research showsopportunities to meet specific preferences withnew products. Social media delivers a flood ofdata from customers now able to directly sharetheir ideas (or issues) for product changes. Allof this increases the need to innovate morequickly. In response, manufacturers turn totheir R&D and engineering teams, but find theyare challenged in staffing enough researchersand engineers, with the right skill sets andcapabilities, to keep the product pipelinefull. When faced with a shortage in specificmanpower, many organisations will reach outto professional engineering services or contracthouses to staff up on a short-term basis.Bringing in partners can be a great experiencewhen the relationship is strong, the partnerhas deep capabilities and information is sharedfreely yet securely. However, it can still be achallenge to have that partner fully integratedinto the product development teams due to theoften invisible lines that separate the partnerfrom the rest of the client organisation. Theseboundaries can restrict the casual, social flow ofconversation that often leads to breakthroughthinking. It can encourage a hierarchicalflow of information that inhibits flexibility.And partners may not come with the scale inresources and knowledge across multiple fieldsof engineering that could add new insights tothe product development process.As a global product development andmanufacturing organisation, Dell believes thatsuccessful organisations are ones that raise thebar for their partners. Dell has learned throughworking with its own engineering servicesclients that natural collaboration, deep insightsand enhanced creativity can be delivered frompartners when the following are in place: deepand multi-disciplinary technical expertise; anetworked innovation model; and experiencewith customers from both established andemerging markets (global reach).Multi-disciplinary expertise has becomeincreasingly valuable as many innovations comethrough intersections between the mechanical,electrical and software worlds. Sometimescalled the Medici Effect from Frans Johansson’sbook of the same name, describing how ideasand concepts from different fields and culturescan combine and produce breakthroughinsights, Dell has learned that bringing in avariety of expertise to a project can lead to newproduct features that go beyond functionalrequirements and delight the end user.A pivotal point in partnering for innovationis to create the routines, structures and culturalalignment for an effective networked workingmodel. The highly dynamic nature and need forrapid innovation in the marketplace does notfavour the traditional approach of hierarchicalinformation flow and decision making whenleveraging partners. This model creates roadblocksand inhibits the speed and quality of the output.The networked model of innovation relies oninformation and communication technologies,and product lifecycle management systemsand processes help streamline workflow,communication, and information access in asecure way. Selecting the right partners with deepand multi-disciplinary technical expertise andembedding them across multiple teams in the newproduct development program, enables the partnerto contribute new ideas and concepts aroundproduct features, design and implementation, that“As a global productdevelopment andmanufacturing organisation,Dell believes that successfulorganisations are onesthat raise the bar for theirpartners”Partnering forinnovationinnovation
  • 35has larger impact to the overall program objectives.Understanding the benefits of a networkedworking model, Dell has honed this model tocreate business value and sustained competitiveadvantage to multiple clients in the industrial andhi-tech manufacturing industry.Even small industrial companies findthemselves entering new markets aroundthe world and therefore, the ability to addglobal context to new product developmentis highly valued. Dell’s Product and ProcessInnovation team has presence in ten officesaround the world, including Bangalore, India;London, England; and Peoria, Illinois in theUS. This not only allows Dell’s customersaccess to global talent pools to shrink productdevelopment timelines, but it also allows themto capitalise on regional expertise and add valuethrough product localisation. A major enginemanufacturer recently engaged Dell to use thatfootprint to perform engine validation and fieldfollow functions globally for their most recentindustrial engine launch. Dell has supportedthe program throughout Europe, China,Japan and India by leveraging the same globalworkforce, which was used by other customersfor global product development and design.Another customer who is a global manufacturerof motorcycles has capitalised on Dell’s teamin an emerging country to provide productlocalisation inputs and design for their mostrecent launches of platforms.Manufacturing firms have to find new ways toengage and leverage the strengths of engineeringservices partners. With the right transformationapproach, R&D and engineering units ofmanufacturing companies can meet business andmarketplacedemands.Sustainablechangeinvolvesthe selection of the right partners with deep, multi-disciplinary technical expertise, global reach andthe right engagement model that creates mutualbusiness benefit and positive externalities.Sivakumar Kuppuswamy is head of ManufacturingIndustry Solutions at Dell ServicesDell believes that by taking advantage of a networked working model, manufacturers can reduce product development times and deepen technical expertise
  • www.onwindows.comLean manufacturing processes haverevolutionised the way that many leadingenterprises identify and eliminate wastein complex manufacturing environments,thus streamlining processes and reducingcycle times.According to research by the Aberdeen Group,these processes can provide companies withconsiderable competitive advantages, enablingthem to hit cost and revenue targets for over 80per cent of their products. However in recentyears, economic, demographic and competitiverealities have contributed to creating achallenging environment for product companies.Not only has this impacted on budgets, but alsobuying behaviour and consumer expectation.This has created a massive shift in the demandson product manufacturers, altering their entireproduct development lifecycle.For many companies, success now dependson the quality and speed of the decisions made.In an ever-expanding universe of product datafrom multiple disciplines and sources, beingable to make sense of this information in a timelyand intelligent manner is critical. As a result,some businesses are looking at how digitalmanufacturing techniques and technologies canbe implemented to help deliver lean planning,which in turn enables leaner production.The challengeThe ongoing global economic uncertaintycontinues to put persistent pressure onmanufacturers today, impacting credit andinvestments as well as consumer demand, whichsaw some fairly precipitous declines in revenuesin all sectors. These issues create investmentshortages, budget freezes and staff reductions,leading in turn to factory closings and efforts topush harder on short-term projects that providequick return on investment.Because of this, many decisions arereactionary. This, certainly in the longer term,adds waste to the system, especially when youneed to move operations due to a shutdownor loss of intellectual property through layoffs.This has led to some manufacturersquestioning the value of lean processes. Giventhat in short-term cycles the cost of optimisationand eliminating waste can exceed the savingsmade, then something needs to change.In today’s modern production era, are processesthat were developed several years ago still relevant?There are people like Greg Fields, president ofBridgewright Management Consultants, who arguethat no amount of continuous improvement willget companies where they need to be if they arebusy tweaking systems that were designed anddeveloped for a different environment and that, inmany cases, it’s time to look at new processes fromthe ground up for today’s economies.There are several limits to these lean processes,but when combined with digital manufacturing,they can not only still be relevant, but in factfurther optimise and streamline the entireproduct lifecycle management process.Limits of lean manufacturingLean manufacturing can deliver a host ofbenefits, including improving capacity,efficiency, rework, overall performance, productquality and labour efficiency and enthusiasm.It can help reduce waste in transportation,inventory, overproduction, over processing anddefects, as well as cutting down on unnecessarymovement of equipment or personnel andwaiting for next production steps.While production is the focus for mostwhen implementing a lean initiative, thereare still barriers to achieving the results leanstrategies typically promise. Training is oneMirko Baecker at Siemens PLM Software discusses how having an end-to-end solution that leverages leanmanufacturing processes using digital manufacturing technologies can provide a holistic view of product developmentLean and digitalLean manufacturingfocusSupporting lean manufacturing means expanding concepts earlier in the product lifecycle
  • 37such barrier, but this can only be addressedby the organisation, while others involve anincreasingly devastating impact on savingswhen considering the high cost of relocating orswapping machinery. Lastly, lean manufacturingprocesses are reliant on continuousimprovement. This requires mechanisms to be inplace, that capture knowledge from productionthat can be shared back upstream, in order toachieve a continuous improvement strategy.Traditional lean production strategies focuson optimisation of existing manufacturingsystems and, as a result, many organisationsdon’t consider lean processes to be a close allyof digital manufacturing and this can lead tomissed opportunities.For instance, lean processes efforts usuallylead to physical prototypes for mockups andthen, at best, are usually limited to stepwisefunctional assessments. In other words, this canmake it extremely hard to fully understand theimpact of complex changes to the productionsystem. But when combined with digitalmanufacturing technologies, the need forphysical prototypes is reduced, while providinga more holistic development platform.Digital manufacturingDigital manufacturing offers companies theopportunity to provide engineers with the toolsto plan, design, simulate and communicatemanufacturing processes through a suite ofsoftware solutions that support manufacturing,engineering and process design. The technologyprovides an integrated, computer-based systemcomprised of simulation, 3D visualisation,analytics and various collaboration tools to createproduct and manufacturing process definitionssimultaneously. These enable the user to producedigital models of products in virtual plants inorder to perfect manufacturing processes beforethe physical plant investments are made. Thisenvironment provides for everything, fromdetailed work instructions and program code forautomated plant equipment, to validation of theoverall throughput with material flow simulation.All of this can be developed in parallel with theproduct design, allowing manufacturers to rampup production of new products more rapidly,with higher quality and at a lower cost.By enhancing collaboration, these technologieshelp deliver better results when applying leanstrategies in existing production and at all stagesof the design and development process, withoutimpacting existing schedules. In planning, it canhelp proactively avoid waste by design, automatenon-value added tasks, reuse intellectual property,assure robust design and optimise bill of materials.In the validation phase, digital tools allow you tovisually see product flow and the impact of workload balancing, graphically layout processes andanalyse value add versus non-value add time, whichreduces late stage changes and eliminates physicalprototypes. In production, it can boost profitabilityby delivering waste reduction, system optimisation,improved worker safety and efficiency, best practiceimprovement and travel reduction.Digital manufacturing provides tools tohelp bolster lean manufacturing by predictingand analysing the need and effectiveness ofadjustments to the line. By applying these toolsin a collaborative fashion, manufacturing andprocess engineers can identify bottlenecks,spot inefficiencies, and develop correctiveaction, thus eliminating waste and proactivelyleaning out manufacturing.Lean manufacturing is a philosophywith a proven business benefit. Companiesthat support lean initiatives now have theopportunity to increase the throughput of theirfacilities even as production itself becomesmore costly and complex. Specifically,supporting lean manufacturing meansexpanding these concepts earlier in the productlifecycle and this is best done with the help ofdigital manufacturing technologies.This allows manufacturers to develop anddeploy optimal manufacturing processes andsimulate them to proactively validate productand production designs. They can align therequirements of the manufacturing process withthe design of the product, improving efficiency andpre-empting the need to revise designs .Having an end-to-end solution that leverageslean manufacturing processes using digitalmanufacturingtechnologiesprovidesaholisticviewof every stage of product development. It allowscompanies to integrate everybody in the company,from industrial designers that do mockups ofproducts and engineers w ho have to fill in theactual functionality, right through to the people inpurchasing and even those on the shop floor.Mirko Baecker is marketing director of TecnomatixEMEA Marketing at Siemens PLM Software
  • His ad solet populo deterruisset, adius discere epicuri efficiendi. Ea eamaltera aliquid quaerendum, nam in videnonumy feugiat, pro et ridens detractotheophrastus. Placerat aliquyam pro ex,mel ad facilisis repudiandae delicatissimi,est an sint aeterno fierent. Sed cu choroprodesset, ei vitae mediocrem dignissimmel, duo nominati indoctum dissentiuntan. Doctus audire no ius, erant detraxitdissentiunt cu cum, est dicat dolor essentne, ei vitaeEi sit errem homero aliquid, soleatconstituto persequeris usu te. Eos moduspopulo graeci ea, vix id nihil quidamconcludaturque, no dico congue equidemest. Nec conceptam reformidans ut, quasscripta mea no. Choro quidam vocentno eam, sit nostrud instructior at. Eamne stet conceptam, ne duo facete diceretdelicatissimi, dicta partiendo pertinacia ineam horo quidam vocent no eam, sit nostr.Mazim audiam eu pro, mel habemusmentitum inimicus ne, modo nusquampertinacia quo et. Ea sed possit regione, teipsum exerci munere his. Movet clita eosno, stet paulo malorum cum ei. Est apeririadipisci te, te vix prima nobis eligendi, prograecis conclusionemque at. Atqui conguemalorum nam ea, enim tantas soleat nevel, ut est duis nulla commodo. Quaequedisputationi ea eos, ex quo amet dicoperfecto.An vix vide honestatis, aperiamdelectus insolens te usu, ex quidamdelectus prodesset vix. In graecis epicureivix, ei oblique persecuti est. Inani soletconsectetuer at mea, te atqui graeci propriaevel, utroque ponderum molestiae at eos. Anmei nobis salutandi euripidis, tation facilisvituperatoribus ut nam. Eum ea harumperfecto disputando, dictas discere takimataquo ad. Nostrud senserit instructior cumad, ex sit nisl oblique, ad pro cibo legimus.Rebum accumsan dissentias id sed, ex elitrnostrud equidem mei, ad facilis insolensinciderint vim.Magna audire adolescens cu vis, modosoluta voluptaria eu vim, no feugaitrationibus adipiscing vix. Id quo loremfastidii offendit, vis te modo sapientemmediocritatem, te adhuc fugit honestatis vim.Eirmod repudiare repudiandae ut vis. Elitomnium regione vim ei, mea dicit interessetex. Vix eu nullam fuisset denique, usu minimintellegat et, ei puto ludus voluptatibus sit.Id dicat iriure fabellas eos, nam in facilispercipitur mediocritatem. An liber nemoreintellegam sea, et nec quas sapientemdefinitionem. No cum tale iriure assueverit,movet eripuit cu qui, ei qui fabulas inciderint.Odio tamquam dissentiet pro te, dictaintellegam omittantur et has, rebum aequemenandri ius te. In laboramus prodessetsimilique sed, sumo eligendi inimicus cuhas. Ei eam graeci aliquid reprehendunt,eu pri elitr instructior, alia consulatu vix id.Animal omnesque verterem ad sed, eum salemediocritatem. An liber nemore intellegamse egione vim egione vim.Ei sit erremhomero aliquiOverviewSolution: Web-based historical market dataapplication to the financial marketBenefits: Highly intuitive user interface withmulti-touch capabilities, enhanced customersatisfaction, contributes to the image of thebank as a technology-enabled enterpriseTechnologies: Microsoft Silverlight 3,Windows 7 with Windows TouchPartner: Teknopazar“Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoftwww.onwindows.comin practiceFEDEX INTERNATIONALin practiceThales Alenia Space Italia (TAS-I) specialisesin space infrastructure and transportation,including reentry vehicles, flying test bedsand thermo-mechanical components.Thales Alenia has also designed and built50 per cent of the International SpaceStation’s pressurised volume. Designingand optimising hypersonic reentry vehiclesinvolves consideration of a variety of physicsdisciplines, large data sets of design andflight condition variables and the inability totest prototypes under real-world conditions.To optimise its designs, TAS-I conductsa separate simulation for each of thephysics disciplines and uses a collection ofsoftware packages. After evaluating variouscommercial software tools, TAS-I choseDassault Systèmes’ Isight. “It has featuresand add-ons that allow us to integrate allof the different codes and interfaces usedfor our physics sub-routines,” says CosimoChiarelli, head of the aeromechanics andpropulsion unit at TAS-I. Isight facilitates thecreation of flexible simulation workflows andautomates design exploration. With sucha vast design matrix, TAS-I engineers haveused the software as a way to systematicallyevaluate the countless possible solutions.To conduct a feasibility study of theirnew optimisation methodology, theengineering group – working in closeassociation with Exemplar, a value-addedreseller for SIMULIA in Italy – chose atheoretical hypersonic reentry vehicle andapplied simplified assumptions. Furtherstreamlining the process, they decided tooptimise globally for all variables combined,rather than locally for each individualvariable. Identifying minimised cost as theprimary design target, they applied Isight’sadaptive simulated annealing algorithm,an exploratory technique that helped themsearch design solutions; this approach isone of many statistical methods availablein Isight, including Design of Experimentsand Design for Six Sigma. The SIMULIAexecution engine was used to implementIsight process flows across company computeresources and enabled the sharing of resultsthroughout the enterprise. Performing 200iteration cycles in just one day, the analysisidentified strong correlations betweenvariables and arrived at several designs thatsatisfied the requirements for the spacecraft.More importantly, it demonstrated that thevarious simulations could be integratedand that optimisation could be successfullyapplied to the resulting workflow.Having established a methodology tooptimise their designs, the engineering teamturned its attention to verifying that thevehicle would actually function as designedduring the harsh conditions of re-entry. Aswith their first analysis, the virtual testingprocess involved consideration of a largenumber of related variables – more than 25parameters associated with flight conditionsneeded to be examined while computingOverviewSolution: Design optimisationBenefits: Elimination of conservativedesign assumptions, saved developmenttime, encouraged departmental designcollaborationTechnologies: Dassault Systèmes Isight,SIMULIAPartner: Dassault SystèmesThales AleniaSpace ItaliaDesign optimisation
  • “Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoft39aerothermal loads during reentry – to evaluatethe design and performance of the vehicle’s allimportant guidance, navigation, and control(GNC) and thermal protection systems. Again,TAS-I engineers worked in collaborationwith Exemplar and used Isight to managethe workflow. In past design projects, oncea reference trajectory had been defined, theidentification of extreme aerothermodynamic(ATD) loads on the proposed design wasdivided into a series of separate steps. But thisapproach only allowed engineers to look atspecific points on the vehicle (not at all points,or even at all zones) and only at the worst-case scenarios (worst attitude, angle of attack,flap deflections and trajectory, for example).For these reasons, design assumptions weretypically conservative and vehicles mightsuffer performance-degrading effects fromoverdesign. To apply detailed real-worldconditions, the team based the new Isight-driven methodology on a strong associationbetween GNC and ATD simulations andplugged in an extensive proprietary ATDdatabase for all 25 flight condition measures.The goal of the analysis was to assess each timestep, for every possible trajectory, for any zoneon the vehicle. TAS-I engineers divided theanalysis into three discrete tasks and relied onIsight’s capability to combine the separate stepsand run the entire process flow automatically.The new method enabled the TAS-Iteam to handle the data-rich aerothermalcharacterisation of the vehicle, calculatingthe loads on the entire vehicle surface whiletaking into account all the inaccuraciesaffecting the trajectory itself. The traditionalsequential process of design, analysisand optimisation, which used to take twoweeks, now takes only about 48 hours inthe automated Isight environment. “Ouranalysis is more robust now because wecan process huge amounts of data,” saysChiarelli. “Using the Isight environment,we have been able to reduce the use ofconservative assumptions for our designs.”TAS-I engineers are now incorporatinghigher fidelity codes and applying the newmethodologies to more complex reentryvehicle models. They are able to processlarger data sets in shorter times: TAS-Iestimates that man-hours for new simulationiteration could be reduced by about 80 percent once the automated process has beenestablished and proved. Design flexibilityhas also been enhanced, because a changein any parameter can be recalculated simplyby running a new analysis loop within theestablished process flow. Moreover, the newworkflow has decreased manual errors fromdata transcription, increased efficiency andstimulated deeper collaboration betweenengineering disciplines and departments.Integrating and automating analysisworkflows are helping TAS-I engineers addressthe many design uncertainties of hypersonicre-entry. The ultimate benefit to the scientificcommunity will be the safe return of probeswith valuable payloads from deep space.The solution from Dassault Systèmes is helping to ensure that TAS-I probes with valuable data from deep space return safely to Earth
  • His ad solet populo deterruisset, adius discere epicuri efficiendi. Ea eamaltera aliquid quaerendum, nam in videnonumy feugiat, pro et ridens detractotheophrastus. Placerat aliquyam pro ex,mel ad facilisis repudiandae delicatissimi,est an sint aeterno fierent. Sed cu choroprodesset, ei vitae mediocrem dignissimmel, duo nominati indoctum dissentiuntan. Doctus audire no ius, erant detraxitdissentiunt cu cum, est dicat dolor essentne, ei vitaeEi sit errem homero aliquid, soleatconstituto persequeris usu te. Eos moduspopulo graeci ea, vix id nihil quidamconcludaturque, no dico congue equidemest. Nec conceptam reformidans ut, quasscripta mea no. Choro quidam vocentno eam, sit nostrud instructior at. Eamne stet conceptam, ne duo facete diceretdelicatissimi, dicta partiendo pertinacia ineam horo quidam vocent no eam, sit nostr.Mazim audiam eu pro, mel habemusmentitum inimicus ne, modo nusquampertinacia quo et. Ea sed possit regione, teipsum exerci munere his. Movet clita eosno, stet paulo malorum cum ei. Est apeririadipisci te, te vix prima nobis eligendi, prograecis conclusionemque at. Atqui conguemalorum nam ea, enim tantas soleat nevel, ut est duis nulla commodo. Quaequedisputationi ea eos, ex quo amet dicoperfecto.An vix vide honestatis, aperiamdelectus insolens te usu, ex quidamdelectus prodesset vix. In graecis epicureivix, ei oblique persecuti est. Inani soletconsectetuer at mea, te atqui graeci propriaevel, utroque ponderum molestiae at eos. Anmei nobis salutandi euripidis, tation facilisvituperatoribus ut nam. Eum ea harumperfecto disputando, dictas discere takimataquo ad. Nostrud senserit instructior cumad, ex sit nisl oblique, ad pro cibo legimus.Rebum accumsan dissentias id sed, ex elitrnostrud equidem mei, ad facilis insolensinciderint vim.Magna audire adolescens cu vis, modosoluta voluptaria eu vim, no feugaitrationibus adipiscing vix. Id quo loremfastidii offendit, vis te modo sapientemmediocritatem, te adhuc fugit honestatis vim.Eirmod repudiare repudiandae ut vis. Elitomnium regione vim ei, mea dicit interessetex. Vix eu nullam fuisset denique, usu minimintellegat et, ei puto ludus voluptatibus sit.Id dicat iriure fabellas eos, nam in facilispercipitur mediocritatem. An liber nemoreintellegam sea, et nec quas sapientemdefinitionem. No cum tale iriure assueverit,movet eripuit cu qui, ei qui fabulas inciderint.Odio tamquam dissentiet pro te, dictaintellegam omittantur et has, rebum aequemenandri ius te. In laboramus prodessetsimilique sed, sumo eligendi inimicus cuhas. Ei eam graeci aliquid reprehendunt,eu pri elitr instructior, alia consulatu vix id.Animal omnesque verterem ad sed, eum salemediocritatem. An liber nemore intellegamse egione vim egione vim.Ei sit erremhomero aliquiOverviewSolution: Web-based historical market dataapplication to the financial marketBenefits: Highly intuitive user interface withmulti-touch capabilities, enhanced customersatisfaction, contributes to the image of thebank as a technology-enabled enterpriseTechnologies: Microsoft Silverlight 3,Windows 7 with Windows TouchPartner: Teknopazar“Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoftwww.onwindows.comin practiceFEDEX INTERNATIONALin practiceautomation controlSanofi PasteurOverviewSolution: Automation controlBenefits: Reliability of manufacturingoperations, less downtime, confidence in theintegrity of reports, reduced costsTechnologies: Foxboro ProgrammableAutomation Controller (PAC) System,ArchestrA technologyPartner: Invensys SystemsAs the leading producer of vaccines tosafeguard from infectious diseases, SanofiPasteur’s primary focus and concern isprotecting the health of people from acrossthe globe. Sanofi Pasteur is the largestcompany entirely dedicated to vaccinesin the world, and recently produced 1.6billion doses of vaccines to immunisemore than 500 million people.Conforming to strict quality and regulatoryrequirements is a constant challenge for thecompany, and manufacturing operationshave to maintain the highest level of controland accuracy to meet the health needsof the public. To ensure that productioncomplies with strict international regulationsfor quality and efficacy, the companyimplemented the Foxboro ProgrammableAutomation Controller (PAC) System fromInvensys Operations Management to operateits facility in Val de Reuil, France.Sanofi Pasteur recently expanded itsmanufacturing operations in order to fulfilthe ever-growing demand for its vaccines.The new production facility was designed asa highly advanced production operation that,in the event of a global influenza pandemic,could rapidly produce large quantities toaccommodate the sudden demand.Due to obsolete technology, the previoussystem proved instable, causing significantdowntime and lost revenues due toerroneously triggered alarms causingproduction line stoppage, hardwareproblems and network failures. Thisrequired Sanofi Pasteur to enter into costlyservice contracts with the developer as theprevious hardware platform could only bemaintained by the company that providedthe system. In addition, the prior system wasunable to provide electronic data reporting,meaning the company had to rely on paperreports to complete production and meetvarious regulatory requirements.Christian Colin, Life Sciences and BusinessSystems manager at Invensys, says: “Afterreviewing the manufacturing requirements,the company began researching varioustechnologies that could not only addressSanofi Pasteur’s requirements for today, butprovide the scalability to meet expansionneeds in the future.”After completing an intensive evaluationprocess, Sanofi Pasteur selected the FoxboroPAC System from Invensys OperationsManagement. Colin said the Foxboro PACSystem and data servers ensure operatorsand management receive a continuousflow of information, and that “the Invensyssolution offers high availability architectureat all operations levels.”The Foxboro PAC System provides SanofiPasteur with an estimated 30 per centincrease in reliability of its manufacturingoperations, less downtime and moreconfidence in the integrity of the reports bythe Invensys system.The Foxboro PAC System is a high-performance hybrid automation controllersystem featuring high I/O densities withcost-effective redundancy options, forming acomplete distributed control and recordingenvironment capable of continuousanalogue, logic and sequential control, aswell as secure data recording for accuratemanufacturing measurement parameters,with all facets designed to maximise SanofiPasteur’s return on investment. If accurate
  • “Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoft41records on the production cycle are notmaintained properly, a batch of vaccines canbe scrapped, wasting time and money.The Foxboro PAC System offers datarecord integrity that is crucial in regulatedindustries such as pharmaceuticalmanufacturing. The system is managedwithin the device and then forwarded tothe appropriate business system via thenetwork. Were there a network failure, theFoxboro PAC System stores the informationbefore sending once network connectivityand operations are restored.“If the company was to lose the processdata due to a hiccup in the connectivityof their network, they would be lookingat a tremendous loss in revenue becauseproduction batch could potentially bethrown away and they would have to startall over again. The savings in production costand production time is an invaluable featureof the Foxboro PAC System,” Colin says.The ArchestrA technology of the FoxboroPAC System provides Sanofi Pasteur withthe ability to create custom objects thatcan be quickly replicated at other plantsites, resulting in a 15 per cent decrease inengineering costs.Colin says: “Sanofi Pasteur’s selectionof the comprehensive Invensys solutionhas met all expectations by providingan easy migration path with the existingsystem, native high availability and a securearchitecture to store and manage all thetechnical data across the manufacturingoperation. The power of the Foxboro PACSystem has been a key element in the successof the company’s strategy to revamp itsvaccines manufacturing operations.”Anticipation of specific vaccinesand quantities needed by the world’spopulation is an important element of thepharmaceutical industry. With the use of theFoxboro PAC System, Sanofi Pasteur is ableto better manage production and effectivelymeet these ever-changing requirements anduniversal demands. Sanofi Pasteur can nowaddress quality control issues as well asadjusting quantity production.“The Sanofi Pasteur quality teamswork closely with operations managers atits manufacturing facilities,” Colin says.“Together they define quality policiesand guidelines to ensure that processescorrespond to good manufacturing practices.Use of the comprehensive Foxboro PACSystem enables Sanofi Pasteur to effectivelymeet these business objectives.”Invensys is making a significant impacton Sanofi Pasteur’s ability to protect theworld from deadly disease, and with half itsstaff dedicated to the company’s industrialoperations, the company is focused onensuring that its manufacturing processesemploy the most advanced technology,enabling it to remain the leading supplier ofvaccines globally.Scientists at Sanofi Pasteur now have access to up-to-date, accurate information
  • OverviewSolution: Web-based historical market dataapplication to the financial marketBenefits: Highly intuitive user interface withmulti-touch capabilities, enhanced customersatisfaction, contributes to the image of thebank as a technology-enabled enterpriseTechnologies: Microsoft Silverlight 3,Windows 7 with Windows TouchPartner: Teknopazar“Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoftwww.onwindows.comin practiceFEDEX INTERNATIONALin practiceFounded in 1930, Sunny Queen is nowone of Australia’s top egg and egg productsuppliers with sales and distributionoffices spanning the country.Sunny Queen’s value-added egg productrange is seeing fast growing demand from awide range of food service customers. Thecompany is constantly reviewing ways tomove products through the supply chainfaster, to get them to the supermarket shelvesat their freshest. To be truly effective, SunnyQueen knew that it needed to solve itsinventory control issues, eliminate manualprocesses and streamline its end-to-endsupply chain. A review of the company’s ITinfrastructure revealed a legacy system thatcould not meet future requirements.After an extensive evaluation, SunnyQueen decided on Scalable Data Systemsand Microsoft Dynamics AX. The solutionwas a complete end-to-end supply chain,process manufacturing and distributionmodel including Scalable’s Electronic DataInterchange (EDI) and Rebates modulesalong with demand planning, businessintelligence (BI) and warehouse automation.In addition, Sunny Queen also decidedto virtualise its systems with MicrosoftHyper-V and implement Microsoft Terminaland Remote Desktop Services to enableremote access to Microsoft Dynamics AX.“Unlike our previous system, MicrosoftDynamics AX is purpose-built to address theunique needs of our industry,” says RobertYarnold, national IT and communicationsmanager at Sunny Queen Australia. “As afully integrated system, Microsoft DynamicsAX gives us ‘one version of the truth’ acrossall business functions. We are also assuredby its proven robustness and scalability.”“We are pleased with the service anddedication of Scalable Data Systems, whostationed staff at each of our offices for two-days after system ‘live’, to ensure that thesystem ran like clockwork,” adds Yarnold. Thefirst phase saw the implementation of finance,inventory, sales and trade, with productionshortly after while the second phase includedimplementation of the RF smart warehousemanagement solution across Sunny Queen’ssix distribution centres.Effective inventory management is keyto Sunny Queen’s success and instead ofmanually reconciling inventory figures likebefore, all data is now consolidated at thegeneral ledger, which enhances Sunny Queen’sinventory visibility − from stock received fromfarms, stock on hand to stock in transit.With an integrated supply chain, SunnyQueen has successfully eliminated manualprocesses and streamlined efficiencies. Forexample, through the use of Scalable’s EDImodule, Sunny Queen can now processcustomer orders faster by electronicallysending, receiving and acknowledgingcustomer orders and supplier purchase orders.Upon receipt of customer orders, warehouseprocesses automatically generate pick andpack orders on shelves by load, which providesclear instructions to forklift drivers on exactOverviewSolution: Enterprise resource planningBenefits: Enhanced inventory visibility,increased efficiency, improved demandplanning, developed supplier credit andcustomer rebate management, increasedbusiness agilityTechnologies: Microsoft Dynamics AXPartner: Scalable Data SystemsSunny QueenAustraliaEnterprise resource planning
  • “Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoft43lots for truck loading. Customers are informedelectronically regarding expected deliverydates, and upon customer’s acknowledgementof receipt, the invoice is automatically generatedand sent electronically to the customer.By virtualising its systems with MicrosoftHyper-V and implementing MicrosoftTerminal and Remote Desktop Services toenable remote access to Microsoft DynamicsAX, Sunny Queen gained significant efficiencysavings. “We have seen significant efficiencygains with virtualisation. We now have a verystable system that delivers peace of mindwith its live migration and failover clusteringcapabilities,” says Yarnold.With better visibility of customers’ historicalpurchase behaviour, demand planning is nowenhanced. “Though we are dealing with henswho cannot be ‘rushed’ into producing eggsto meet our demand, Microsoft Dynamics AXgives us the enhanced visibility to work withour farms to smooth out the production,”adds Yarnold.Sunny Queen can now automaticallytally weekly receipts from its suppliers andgenerate a recipient created tax invoice, whichis sent to the supplier for verification againsttheir records. This means discrepancies areadjusted in the following week’s invoice.Managing rebates and joint-promotions withlarge retailers is now much simpler usingScalable’s Rebate Management solution. “Weare assured that the sales figures captured areaccurate. Based on these figures, rebates cannow be easily calculated. No time is lost inreconciling our figures against the retailers’records, which helps to improve customerservice levels and satisfaction,” says Yarnold.Sunny Queen also achieves better controlwhen dealing with special pricing requests forin-store promotions. Yarnold adds: “Specialrebates can now be easily input into thesystem for electronic approval. With role-based secured access, we now have full controlover rebates and special product costing.”Sunny Queen’s management can nowreview business performance in greatergranularity by product and region. Deliveredmargin reports also provide critical visibilityinto profitability. “Instead of waiting a monthto know if we are profitable on certainproducts, this solution provides real-timevisibility into margins and profitability,”explains Yarnold. “This enables faster pricingdecisions, which increases our responsivenessto dynamic market conditions and empowersus to go to market quicker with new products.”According to Robert Yarnold of Sunny Queen, Scalable is helping his company to make faster pricing decisions and streamline the supply chain
  • His ad solet populo deterruisset, adius discere epicuri efficiendi. Ea eamaltera aliquid quaerendum, nam in videnonumy feugiat, pro et ridens detractotheophrastus. Placerat aliquyam pro ex,mel ad facilisis repudiandae delicatissimi,est an sint aeterno fierent. Sed cu choroprodesset, ei vitae mediocrem dignissimmel, duo nominati indoctum dissentiuntan. Doctus audire no ius, erant detraxitdissentiunt cu cum, est dicat dolor essentne, ei vitaeEi sit errem homero aliquid, soleatconstituto persequeris usu te. Eos moduspopulo graeci ea, vix id nihil quidamconcludaturque, no dico congue equidemest. Nec conceptam reformidans ut, quasscripta mea no. Choro quidam vocentno eam, sit nostrud instructior at. Eamne stet conceptam, ne duo facete diceretdelicatissimi, dicta partiendo pertinacia ineam horo quidam vocent no eam, sit nostr.Mazim audiam eu pro, mel habemusmentitum inimicus ne, modo nusquampertinacia quo et. Ea sed possit regione, teipsum exerci munere his. Movet clita eosno, stet paulo malorum cum ei. Est apeririadipisci te, te vix prima nobis eligendi, prograecis conclusionemque at. Atqui conguemalorum nam ea, enim tantas soleat nevel, ut est duis nulla commodo. Quaequedisputationi ea eos, ex quo amet dicoperfecto.An vix vide honestatis, aperiamdelectus insolens te usu, ex quidamdelectus prodesset vix. In graecis epicureivix, ei oblique persecuti est. Inani soletconsectetuer at mea, te atqui graeci propriaevel, utroque ponderum molestiae at eos. Anmei nobis salutandi euripidis, tation facilisvituperatoribus ut nam. Eum ea harumperfecto disputando, dictas discere takimataquo ad. Nostrud senserit instructior cumad, ex sit nisl oblique, ad pro cibo legimus.Rebum accumsan dissentias id sed, ex elitrnostrud equidem mei, ad facilis insolensinciderint vim.Magna audire adolescens cu vis, modosoluta voluptaria eu vim, no feugaitrationibus adipiscing vix. Id quo loremfastidii offendit, vis te modo sapientemmediocritatem, te adhuc fugit honestatis vim.Eirmod repudiare repudiandae ut vis. Elitomnium regione vim ei, mea dicit interessetex. Vix eu nullam fuisset denique, usu minimintellegat et, ei puto ludus voluptatibus sit.Id dicat iriure fabellas eos, nam in facilispercipitur mediocritatem. An liber nemoreintellegam sea, et nec quas sapientemdefinitionem. No cum tale iriure assueverit,movet eripuit cu qui, ei qui fabulas inciderint.Odio tamquam dissentiet pro te, dictaintellegam omittantur et has, rebum aequemenandri ius te. In laboramus prodessetsimilique sed, sumo eligendi inimicus cuhas. Ei eam graeci aliquid reprehendunt,eu pri elitr instructior, alia consulatu vix id.Animal omnesque verterem ad sed, eum salemediocritatem. An liber nemore intellegamse egione vim egione vim.Ei sit erremhomero aliquiOverviewSolution: Web-based historical market dataapplication to the financial marketBenefits: Highly intuitive user interface withmulti-touch capabilities, enhanced customersatisfaction, contributes to the image of thebank as a technology-enabled enterpriseTechnologies: Microsoft Silverlight 3,Windows 7 with Windows TouchPartner: Teknopazar“Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoftwww.onwindows.comin practiceFEDEX INTERNATIONALin practiceOverviewSolution: Computer aided design softwareBenefits: Improved collaboration, commondata platform, greater modelling capabilities,more efficient processesTechnologies: CreoPartner: PTCVaxcomputer aided designVax is the number one floor care brand inthe UK, and is known for its heritage inthe carpet-washing sector. The first Vaxmachine was truly innovative as it notonly vacuumed carpets, but washed themand sucked up spills, transforming the wayconsumers cared for their carpets.Dedicated to maintaining its leadershipin the market, Vax continues to developand launch new products. With a portfoliothat includes vacuums, steam and handheldcleaners, the company offers the widest rangeof products within the floor care market.Increased competition and ever-shifting revolutions in core technologieshave caused a huge shift in consumers’requirements and expectations. Today’sconsumers expect their floor care productsto be more powerful, bagless, lighter-weight,and capable of picking up pet hair, as wellas expecting these machines to vacuumdifferent floor types. Facing shorter newproduct development timescales, greaterpressure from competitors, ever-presentcost factors and the need to maintaininnovation on all fronts, Vax selected PTC’sCreo 3D CAD software to assist with theresearch, development and design of newfloor-care products.Having to manage multiple productcategories, Vax’s design team integratevarious new technologies into existingsystems, and expand and refresh existingproducts, constantly looking for new areas ofinnovation to gain a competitive advantagein an increasingly crowded market. Theteam, together with senior design engineerGavin Burnham, has been taking greateradvantage of the modelling power withinCreo to ensure that Vax’s products achievethe functional requirements that the marketdemands and the aesthetic requirements ofan increasingly discerning customer base.Vax’s design team converts preliminaryproof-of-concept research into potentialnew products to establish specificationsand performance criteria. The teamstarts out by taking advantage of Creo’sgeometry modelling to iterate, refine anddeliver the exterior surfaces, and thenuses the software’s visualisation assets andprototypes to fulfil that specification. Theseassets are then taken into production, incollaboration with Vax’s manufacturingpartners in the Far East, using Creo data asthe common communication method.The Vax design team used Creo todevelop one of the brand’s latest productlaunches: the Mach Air. Vax had keyrequirements for this product: it had tobe lightweight, have a compact design andmarket leading capacity. Creo’s assemblyanalysis tools enabled the design team tofind areas for component-count reductionand to reduce over-engineering, enablingthem to deliver a product that achieveskey performance criteria in an aestheticallypleasing, highly functional product.For the Mach Air, the design team startedwith a very rough ‘breadboard’ model inthe workshop. While this design doesn’tgive any indications of either final weightor volume, it does prove out the theory andgive an indication of what can be achievedin terms of capacity, suction and physicalsize. This breadboard model also givesthe team a number of realistic technicalspecifications towards which to aim.
  • “Pri error quando graecis ne, aperiam sapienteex has. In ridens vivendo interpretaris per, anubique ceteroscri aperiam te quando”Gordon Esmond Freye, Microsoft45The challenge comes when the team isfaced with finding ways to integrate the coretechnology and functionality into a productthat achieves its market requirements interms of capacity, weight, cost and aestheticquality. Burnham says: “The internalstructure of a vacuum cleaner is actually quitesimple. But getting the product put togetheris quite complex. And that’s where Creocomes into play. Its assembly functionalityenables a huge part of what we do.”Using highly accurate Creo 3D productmodels, the team can define the material forthe various constituent parts, carry out modelanalysis, and discover and optimise partweight and volume. These core componentsare then experimented with to see how formimpacts part weight. As Burnham states:“There are a lot of tests and analyses you cancarry out in Creo that can help achieve thespecifications, which we typically can’t dowith a breadboard model alone.”Creo gives Vax greater modellingcapability for creating, refining anddelivering groundbreaking products.Because it creates a common data platformacross the global Vax design group, thesoftware brings greater data communicationand removes any data translation issues. AsBurnham explains: “We develop the fullsurface model, the initial component layout,define where we want split lines and colourlines. We then work closely with our OEMteams in China to develop the product up tofully mouldable components prior to toolingand following through to final production.”Burnham feels that having a unifiedsoftware platform across the globe gives theteam huge benefits. “If we find areas wherecomponent count can be reduced, or wherea component looks too over-engineered,we discuss and advise on what we want tochange and what we want to achieve. It’svery much a collaborative process. HavingCreo as a common reference point makesthat process more efficient.”Vax is continuing its momentum to designand create new, innovative products thatnot only make life easier for its customers,but also provide them with exceptionalvalue. For example, the Droitwich-basedteam is investigating data managementsolutions, both internally and to assistwith collaboration and data exchange withpartners in the Far East. Secondly, thepurchase and use of PTC’s Creo Simulate,a solution for structural and thermalsimulation and analysis, will be assessed todetermine the advantages it will bring to theVax product development process.According to Burnham: “Creo Simulate issomething we don’t have, but it’s certainlysomething we’ll be bringing on board. Itwill allow us to produce and validate ourmechanical designs in a more efficientmanner and deliver more effective productsto our customers.”
  • in practicewww.onwindows.comsocial computingIM Flash TechnologiesBased in Utah in the US, IM FlashTechnologies is a joint venture ofMicron Technology and Intel, formedto manufacture non-volatile memory,specifically NAND Flash memory, for usein consumer electronics, removable storageand handheld communication devices.IM Flash Technologies uses SharePointexclusively for its intranet. To save costs, thecompany wanted to use as much of its existinginfrastructure for its social computing platform.The company turned to NewsGator and hadthree strategic objectives for its deployment:enhanced employee engagement, improvedaccess to experts and more fluid free-flow ofideas. In a market characterised by razor-thinprofit margins, the company was challenged bythe need to improve the speed and innovationin product development while maintainingstrong protection for its intellectual property.NewsGator’s tight integration with Microsofttechnologies and its security mechanismsallayed those anxieties.Microsoft’s DIRA framework – guidedby six themes that enhance innovation andproductivity – helps discrete manufacturersselect the right next-generation technologiesto improve performance and profitabilityand create an adaptive, engaged, and agilebusiness. Social computing technologieslike NewsGator are key elements in thisframework, enhancing cross-functionaland cross-organisational collaboration, andenabling manufacturers to innovate newcustomer-focused products faster.IM Flash Technologies has more than1,600 employees who are segmented intolarge groups of knowledge workers whorequire significant amounts of informationto do their jobs. The company’s hierarchicalstructure can sometimes inhibit individualrole contribution. “Role-based productivityis huge here. That’s one reason why theNewsGator/SharePoint platform is suchan attractive solution,” adds Brian Hunter,corporate communications lead. “We are ahierarchical organisation by nature, and thetransparency of social computing can runcounter to our very nature. And we realisedthat being more transparent and opening upnew channels of communication across theenterprise can help us achieve those goals.”Support for smart, connected deviceswas another important issue for IM FlashTechnologies. With IP protection a topconcern, the company once had strict accesspolicies against the use of personal mobileand computing devices in the enterprise. Butit realised it couldn’t continue to stand stillin the fast pace of technological changes, aswell as the changing generational needs of itsincreasingly younger workforce.With NewsGator, IM Flash Technologiesis starting to bring connected devices intothe network to facilitate a freer flow ofinformation, collaboration and access toexpertise. “Younger workers are accustomedto using consumer-based social computingtools. With Social Sites, we can offer similartools designed specifically for businesspurposes, while maintaining tight securitycontrols,” says Hunter. “Providing toolsin an environment that matches workers’experiences can be an important way torecruit and retain employees and helpsensure that business processes happenthrough the company’s business systemsinstead of an external web source.”Perhaps the biggest improvement IMFlash Technologies sought was employeeengagement. “We learned that employeeslike to be part of change management.They like collaborating directly with seniorleaders. They like to be involved in cross-functional communications. And jobsatisfaction ultimately benefits the companynot only just in employee retention,but in improved product ideation andperformance,” Hunter says.TofindoutmoreaboutNewsgator’ssocialbusinesssolutions, you can download a whitepaper atwww.newsgator/manufacturing or scan theMicrosoft Tag below:OverviewSolution: Social computingBenefits: Enhanced employee engagement,improved access to experts, more fluid free-flow of ideasTechnologies: NewsGator, SharePointPartner: NewsGator
  • www.onwindows.comsigning outMicrosoft presented Austrian softwarespecialist with the MicrosoftVisio Partner of the Year Award at this year’sWorldwide Partner Conference, which tookplace in July in Toronto, Canada. This awardrecognises the Microsoft partner with provenexpertise in the planning, implementationand management of solutions using MicrosoftVisio as a platform. Rebecca Lambert spoketo Thomas Handlir, CEO of,about winning the award.Firstly, congratulations on the award. Howdid this all come about?We were actually invited by Microsoft to nominateourselves for the award and to register our solution,, for the selection process. This wasa result of our involvement in the MicrosoftTechnology Adaption Program, where we flew toSeattle and presented a demo of our solution to theMicrosoft Visio product managers. In return, theyshared with us Release 15 of Visio 2013/Officeand Microsoft Office SharePoint Server, and gaveus the insight required to be an early adopter ofthe software and optimise our solutions for theupcoming releases.What was involved in the nomination process?The Austrian Microsoft partner managerssupported us throughout the whole process.When we were in Redmond we demonstratedthe majority of our solution’s features andfunctions to the developers and productmanagers. Before that, we’d already donesomething similar in Vienna. This had putus on Microsoft’s radar and not only led tothe nomination but other initiatives too. Forexample, we were invited to participate withthem at various exhibitions.Did you expect to win the award?When we saw how impressed the Microsoftmanagers in Redmond were by the value that wecan add around Visio, Office SharePoint Server,Office and Dynamics ERP with our solution, wefelt proud and it confirmed that we were doingthe right thing. But we never expected to winthe award. The nomination had already openedup a wealth of opportunities; we developed astronger relationship with Microsoft, made newcontacts and benefited from being mentioned atWPC, but being the winner of such a contest –this was totally unexpected!What does winning the award mean to yourorganisation?It means a great deal to us, especially because atthe end of last year we merged with Yaveon andit has proved to our new owners that the productis outstanding and state of the art. In fact, we’vecompared the award to winning an Oscar; it’s oneof the highest possible accolades in the industry.But besides the benefits from an internal point ofview, it’s even more important for our existingand new customers. They all know they’reinvesting in a trusted, cutting-edge solution.How will you build on this success?We’re keen to keep building our distributionnetwork, including expanding into the US. Theaward will certainly help with these efforts. We’realso looking to develop additional modulesfor the solution, such as risk managementand making use of workflow capabilities thatcome with Visio for SharePoint. But, most ofall, we’re committed to adding value to thesolution for our customers and partners. Infuture versions of we will supportthe latest technology trends, including makingit available in the cloud. Our constant aim isto follow a 20/80/20 rule: customers will get asolution that costs 20 per cent of comparableofferings and covers at least 80 per cent of theneeded functionality but only 20 per cent ofthe complexity.We are also keen to put ourselves forwardfor the award next time as we’ve reallybenefited from the publicity.Rebecca Lambert speaks to Thomas Handlir of about winningthe Microsoft Visio Partner of the Year Award this yearRecognising successGeorg Obermeier, general manager of MicrosoftAustria (left), and Thomas Handlir, CEO of, celebrate winning the awardThomas HandlirCEO, process4.bizn
  • Space tourism captures the imagination.People marvel at the idea of going toMars or the Moon. But, how long beforewe can book our place in space?Dassault Systèmes has been drivingtransformation and advancements inaerospace and defense for over 30 years.Through the 3DExperience platform fromDassault Systèmes, products rangingfrom satellites to aircraft to engines aredeveloped faster, produced more efficientlyand operated at lower cost. Companies use3DExperiences to develop products thatprovide a better and safer experience.One day 3DExperiences will help bringspace travel to the masses. But how willwe cope with the rocket-lag?Our software applications for the3DExperience platform:CATIA/SOLIDWORKS/SIMULIA/DELMIA/ENOVIAGEOVIA/EXALEAD/NETVIBES/3DSWYM/3DVIASpacedestinationsforall–adreamoursoftwarecouldbringtolife.taketravelingtonewheights,howfarcanwego?It takes a special kind of compass to explore theworld’s future possibilities. Innovative companiesuse our 3DExperience software platform tounderstand the present and navigate the future.Find out more:3DS.COM/AEROSPACE3DEXPERIENCE