Client Case Study
Leading retail technology
specialist boosts brand awareness
3 is one of the UK's leading suppliers of Microsoft-based
K business solutions for the supply chain. Focusing on the
retail, manufacturing and distribution markets, the
company supports over 3,000 customers in over 20 countries.
Client:
The company has been an advertiser and contributor in
K3
Retailspeak magazine since 2005. “Our primary motivation for
advertising with the magazine came from wanting to raise the Description:
profile of the K3 brand throughout Microsoft,” says Nigel K3 is one of the UK’s leading
suppliers of Microsoft-based
Stephenson, marketing manager at K3. “As a Business Solutions
business solutions for the supply
Partner, we were conscious of the need to spread our message as chain, supporting over 3,000
widely as possible throughout the entire organisation.” customers in over 20 countries.
Sector:
“Because of its Retail
K3’s Microsoft Dynamics-based range
of retail software provides a single
unique position as Brief:
technology platform for the entire
K3 wanted to boost its brand
a Microsoft in-
business. This means one integrated
awareness and raise its company
software solution and one integrated
profile as a Microsoft Brand
house publication
database from the outset of the
Solutions Partner.
implementation, resulting in faster
and its wider
delivery of meaningful data, and Tudor Rose department(s):
fewer integration challenges.
appeal to IT Publishing
professionals in
As an active contributor, K3 company
news, case studies and expert
the retail sector,
commentary has been published in
Retailspeak – adding value to the
Retailspeak is an
magazine and strengthening the
return on investment for K3.
excellent vehicle
Stephenson is quick to emphasise
for spreading the
how easy it is to take advantage of
the added value opportunities: “The
message.”
team at Tudor Rose have been very
helpful, and are always keen to exploit
particularly relevant opportunities as Nigel Stephenson
they arise, says Stephenson. “Dealing Marketing manager
with Tudor Rose has always been very K3
simple and straightforward – put
simply, they know what they’re ‘Microsoft-centric’ subjects, and
doing.” further toward its own skills and
abilities to use the Microsoft
Via its editorial team, Retailspeak technology stack to the best
magazine has given K3 a chance to advantage of the end-user. This has
expand its dialogue with readers proven beneficial for K3, as
beyond the confines of wholly Stephenson explains: “Retailspeak is

a great way of getting your After seeing the benefits of The company is contributing
message out to the wider Microsoft Retailspeak, K3 is continuing to towards a feature on mobile
community and explaining the invest in the magazine for the technology for the upcoming issue
wider benefits of the solution to the foreseeable future. Stephenson of the magazine. “Having input into
retail technology sector. Having believes that the investment his a single feature can be great for
built a solid platform of exposure company has made in the magazine business,” says Stephenson. “By
based on both advertising and has been very worthwhile: “We see passing comment on areas of
editorial content, we’ve been Retailspeak as primarily a vehicle for industry focus such as mobile
delighted to see that the magazine brand awareness. Because of its technology, we are demonstrating
has enhanced our profile with unique position as a Microsoft in- our knowledge and highlighting
existing sales prospects. The house publication and its wider real examples of our achievements.
‘closeness’ of the K3 and Microsoft appeal to IT professionals in the This is a really beneficial way of
names has allowed us to become retail sector, it’s been an excellent marketing for us.”
identified as a vendor with a strong vehicle for spreading the message.”
Microsoft-based offering in the
minds of sales prospects which we
have already engaged through
other sales channels.”
“Dealing with
Tudor Rose has
always been very
simple and
straightforward –
put simply, they
know what
they’re doing.”
Nigel Stephenson
Marketing manager
K3
Further Information
For more information on promoting your business in Microsoft customer magazines,
please contact: Paul Simpson, Director, paul.simpson@tudor-rose.co.uk
To find out how Tudor Rose can help you to market your business,
please contact: Toby Ingleton, Director, toby.ingleton@tudor-rose.co.uk
www.tudor-rose.co.uk www.onwindows.com +44 116 222 9900