Oracle Realizing the Potential of SOA
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  • 1. <Insert Picture Here>High Return SOA Strategies:Realizing the Potential of SOADR Donald MowbrayDirector, Emerging Technologies,Oracle Europe Middle East & Africa
  • 2. Agenda• IT Priorities <Insert Picture Here>• State of SOA• Path to SOA Success• Oracle’s SOA Offerings• Next Steps
  • 3. IT PrioritiesShift beyond simply Cost Cutting to prepare for driving Growth & Innovation Guarantee Growth Service Level Cost New Products & Services Self Service Optimize Value Chain Automation Customer Intimacy Consolidation
  • 4. IT Viewed as Strategic to Business SuccessMore CIOs Report to CEOs than Before Source: CIO Magazine, 2009
  • 5. Demand For IT To Improve ProcessesIncreases In Downturn 44% Rising; business units need help to automate and improve processes 40% Staying the same 16% Dropping; there are fewer new projects being requested or approvedSource: Information Week; Outlook 2009
  • 6. BPM & SOA Deliver Operational Efficiencies Order Management ProcessShared Services Customer Partner Production Inventory Update Onboarding Planning Order Entry Management Billing SOA Infrastructure MAINFRAME
  • 7. Real Success, Proven Results with Oracle Growth & Cost Innovation Reduction Integrate 11 acquisitions and build new 35% reduction in recurring maintenance andbusiness of bundling services with products support costsSale have blossomed from $1.8 million in 1999 “Agile SOA Methodology” delivers “quote to to $834 million in 2008 contract” automation in < 6 months Increased customer satisfaction from Saved 60%+ of typical integration costs 47% to 82%
  • 8. Path to SOA Success Improve Productivity Reduce Integration Costs Manage Growth with Governance Challenges Challenges Challenges • Multiple Tools Sets • Costly custom integrations • Measuring Impact Analysis • Multiple Container • Customization of existing • Managing SLAs Deployment and processes • Change Management Management • Limited access to business services
  • 9. Improving Productivity
  • 10. Imagine if . . . Application assembly was as easy as connecting hardware Wireless Internet Video Camera High Performance22” Widescreen LCD Monitor Color Laser Printer Ergonomic, wireless keyboardWireless Ergonomic Mouse 1TB USB Hard Drive
  • 11. Assembling Composite Applications Simplified Development Environment• Rapid, Standards-based Development Mediation Web services and adapters SCA Composite Editor BPEL orchestration Human Tasks Spring /Java Business Rules Unified Customization Unified Packaging & Lifecycle Unified DT and RT Metadata Unified Design Time Rules Editor Process Editor Routing Editor
  • 12. Unified Service Platform Reduces Infrastructure Complexity Application Service Assembly, Orchestration composersRepository Business Human Mediator BPEL IDE Rules Workflow BAM 11g Service Infrastructure Common JCA-based connectivity infrastructure Policy Manager Optimized binding B2B Oracle Service Bus Web-based console MAINFRAME SOA Service virtualization, Shared Service Gateway, Monitoring Operations 14
  • 13. Unified Platform for Services, Events & Processes End-to-end Real-Time Agility EDA delivers real-time event processing for monitoring, analyzing, and acting on business process optimization. EDN CEP BAM event createSupplierADF page flow Mobile Devicesand BC BAM Dashboards event SOA composite ADF (active RCF & DVT) Other eventJMS sources (feeds, etc.) close loop
  • 14. Reducing Integration Costs
  • 15. Integration of IT Systems • 3 – 7x of license spent on services • Costly Upgrades • Proprietary skill sets
  • 16. Oracle Delivers Sustainable IntegrationOracle Application Integration Architecture (AIA) AIA Process Integration Packs Packaged Integration Flows For Specific Applications & Processes AIA Foundation Packs Reference Common Object Definitions SOA/BPM Framework Process Models & Standard Shared Services & Methodology Oracle SOA & BPM Infrastructure Process Service Bus Registry & Service B2B Integration Management Repository Management Custom, legacy, others, …
  • 17. AIA Foundation PackAccelerates Time to Value AIA Foundation Pack Pre-built Content Pre-Defined SOA/BPM Framework (RPM/EBO/EBS) Reference Patterns and Methodology FMW Integration Developer Methodology Governance Tools Utilities…5 Core Differentiators Business Process Driven Works with Any Application Includes 1000+ Standardized Facilitates Fusion Applications Proven by Oracle, Used by Oracle Approach Services AdoptionFaster Implementations Reduced Risk Lower Integration Costs
  • 18. Available AIA Foundation PacksCross Industry and Industry Specific Foundation PacksCross Industry Foundation Pack Industry Specific Foundation Pack (Base Content and Tools) Extensions (Industry Specific Process Models & EBO Content)• 100+ Enterprise Business Objects Foundation Pack Extension for Comms: • XSD (XML Schema Definition), • Comms Enterprise Business Objects and related Services • UML (Unified Modeling Language) • Industry specific L1-L3 Business Process Models• 1000+ Enterprise Business Services • Industry Standards Compliant • WSDL (Web Services Description Language) • Enterprise Business Messages Foundation Pack Extension for Utilities:• Cross Industry Reference Process Models • Utilities Enterprise Business Objects and related • Oracle BPA Suite Models (L0, L1, L2 and L3) Services • VCD, EPC and BPMN type models • Industry specific L1-L3 Business Process Models • Industry Standards Compliant• SOA/BPM Framework and Methodology • Business Service Repository Foundation Pack Extension for Insurance: • Error Handling and Diagnostic Framework • Insurance Enterprise Business Objects and related • Test Harness Framework (Comp App Validation Services System) • Industry specific L1-L3 Business Process Models • Developer productivity Utilities • Industry Standards Compliant • Best Practices based programming Model
  • 19. AIA Process Integration Packs (PIPs) Designed for Specific Business Process – Reduces Costs & Effort Silo’d Siebel Processes Example: Oracle AIA Order to Cash “Process Integration Pack” • Create Opportunity • Create Quote/Order • Confirm Order… • Bill/Payment Create Quote/Orde r Bill/Payment ConfigureSilo’d E-Business Suite Processes Product Pick, Pack, Check Ship Availability Confirm Order • Configure Product • Check Availability Delivers predefined processes and integration flows (average 10-20): • Pick, Pack and Ship • Customer Management (6 integration flows) • Billing and payment • Order Management (2 integration flows) processing… • Product Management (3 integration flows) • Price List Management (2 integration flows) • Process Integration for Quotes (1 integration flow) • Services Calls (ATP Check, Credit Check, Payment Auth, Shipping Charges) • Asset Management (3 integration flows)
  • 20. Available AIA Integration Packs35+ Cross Industry and Industry Specific Integration Packs Cross Industry Industry SpecificProcess Integration Packs Process Integration Packs • Design to Release:(Agile PLM to Oracle EBS) • Communications • Design to Release:: Agile PLM to JDE E1 • Order to Bill (Siebel CRM to Oracle Comms BRM) • Design to Release: (Agile PLM to SAP) • Agent Assisted Billing Care (Siebel CRM to Comms BRM) • Order to Cash: (Siebel to SAP) • Revenue Accounting (Oracle Comms BRM to Oracle EBS) • Customer MDM: (UCM to SAP) • Customer MDM (Siebel Comms, UCM) • Order to Cash: (Siebel CRM to Oracle EBS Order • Logistics Service Providers Management)) • Financial Management (OTM to Oracle EBS) • Trade Promotions Mgmt: (Siebel CRM to Oracle Trade Mgmt) • Order Management ( OTM, Oracle EBS and Siebel CRM) • Customer MDM (Siebel, EBS, UCM) • Driver Management (OTM and Oracle EBS) • Product MDM (PIM, Siebel, EBS) • Retail Financial Operations Control • Lead to Order: (CRM On Demand to JDE World) • Oracle Retail to PeopleSoft • Lead to Order: (CRM On Demand to E-Business Suite) • Oracle Retail Merchandising to E-Business Suite • Lead to Order (Oracle CRM On Demand to JDE E1) • Banking Account Originations (Siebel CRM to i-flex) • Financial Consolidation (Oracle FAH to PeopleSoft) • Health Sciences: Oracle Clinical to Siebel Clinical • Project Mgt: (Primavera to E-Business Suite) • High Tech / Mfg: Siebel CRM to Oracle Incentive Compensation • Project Mgt: (Primavera to JD Edwards E1) • Utilities Field Work: CC&B to MWM and WAM • Workforce Administration for PSFT HR Direct IntegrationsDirect Integrations • Life Sciences: Call to Case (Siebel Life Sciences to Oracle AERS) • Order to Ship (Oracle EBS to OTM) • Oracle Utilities : CC&B to PeopleSoft Enterprise Financials & CC&B to • Trade Management (Demantra, Siebel CRM Consumer Oracle EBS and CC&B to JDE Financials Goods) • Oracle ETM to PeopleSoft Enterprise Financials • Oracle Value Chain Planning (Demantra, JDE E1) • Oracle ETM to Oracle EBS Financials • Oracle Value Chain Planning (Demantra, PSFT) Enterprise
  • 21. KPN Drives a Customer-Centric Approach and Simplifies IT Systems with Oracle AIA Challenges• Accelerate time-to-market for Services and Products• Leverage common services across multiple channels Results• Simplify IT landscape and reduce IT costs • Automated Order to Billing Activation process Solution• Integrated: • Reduced overall effort to go to market by 10-20% • Oracle Siebel CRM 8.0 • Oracle Financials • Deployment in consumer fiber • Oracle PeopleSoft Human Resources services division in less than 6 months • Oracle Communications• Using • Accelerated time to market for new • Oracle SOA Suite products and services by 30% • AIA PIPs for Oracle Communications
  • 22. Drive Savings Throughout Integration Lifecycle AIA Case Study Results* Implement Traditional custom integration 20% Cost reduction Application Integration Architecture Upgrade 55% Cost reduction AIA Case Study Results* Maintain Average Initial 10 Months 50% Cost reduction Implementation Time & Effort 7 Months 30% 3 Months Average Upgrade Time & Effort*Source: 5 year TCO Oracle Study with Telco Customers, 2008 1.5 Mos 50%
  • 23. Managing Growth with Governance
  • 24. Lack of Governance Inhibits SOA Adoption Q: What, if anything, has or will inhibit SOA adoption at your company? (Infoworld) Base: 592 (Among qualified respondents) Lack of SOA governance 50% Difficulty building an SOA roadmap 40% Performance and reliability 39% Incomplete/immature standards 39% Unresolved security issues 33% Lack of service infrastructure technology 33% No reference architecture 27% Difficulty determining where/how to start 24%Identifying the new application or service to build 21% Funding/budget issue 3% Other 8% Dont know 3% Nothing 5% 0% 10% 20% 30% 40% 50% 60%
  • 25. Oracle SOA Governance FrameworkSOA Governance Definition Method SOA Governance Reference Model  Aligns People, Process, and Technology  Agile, Decision, and Accountability Framework
  • 26. SOA Governance Closed-Loop Lifecycle Control Design DevelopAnalyze& Model Design Time Deploy & Secure Policy Management Monitor Policies Retire & SLAs Services Manage Change SLA Management
  • 27. Integrated SOA GovernanceComprehensive Governance & Policy Management SOA ManagementRegistry/Repository Policy Manager PackPublish, Discover, Federated Policy Provision Services & Change Manage Manager Monitor SLAs Services
  • 28. Oracle acquires• Background – In January 2010, Oracle announced the acquisition of SOA management leader – AmberPoint – The AmberPoint solution has become part of Oracle’s FMW SOA management and FMW WLS management – Heterogeneous support will be provided via Non-Oracle Middleware management• Extends our current SOA Management and WLS Management – Compelling value proposition – Highly differentiated – Complementary to existing Oracle products• Legal Entity Combination 1st April 2010
  • 29. SOA Management & Business Transaction Management End-to-End, Application Level View Process Engine Service Bus• Live tracking of individual transactions• Spans all interacting tiers and applications, beyond a single app server – Encompasses servers, applications, ESBs, OSB, appliances, and more• Leverages transaction content for business visibility and interactive management• Non-invasive approach avoids modifying applications or messages – No "tracers" or headers required – Requires no coding/deployment cycle• Unique patent pending "fingerprinting“ algorithm – Doesnt disrupt applications or messaging systems – Overcomes "uncooperative" components beyond management control
  • 30. 6000+ SOA CustomersSample List
  • 31. Oracle Product Offerings Complete. Open. IntegratedMethodology Driven Unified Events Service Registry, SOA Building Process Design and Services, Repository, & Blocks & Process Management Productized Execution Integrations
  • 32. Oracle SOA & BPM Products Broad Industry Recognition for Innovation Leader Leader “Hands down, the most Best Complex Event comprehensive and easy Processing SolutionApplication Infrastructure for SOA Application Infrastructure for New to use SOA product on theComposite Projects MQ Semantic SOA Application Projects MQ market today” Leader Leader LeaderApplication Infrastructure for Back-End Integrated SOA Governance Forrester Wave: Enterprise Best Web ServicesApplication Integration Projects MQ Technology Sets MQ Service Bus Orchestration Solution
  • 33. Oracle Fusion MiddlewareComplete, Integrated, Hot-Pluggable, Best-of-Breed
  • 34. Next Steps Take the SOA & BPM Assessments – oracle.com/soa• Examination • Prescription – Detailed survey focused on key • Actions to Consider - Go forward process and architecture domains plan based on results• Diagnosis • Potential Business Impact - Best – Based on complex analytics results practices identified and utilized – Compared vs. peer group