Social Change Camp - Social Media Presentation by Nate Heasley

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    Social Change Camp - Social Media Presentation by Nate Heasley - Presentation Transcript

    1. Nate Heasley Emerging Technology Use in the Support of Organizations and Causes
    2. SocialChageCamp “Unconference”
      • Borrowed from the technology sector “BarCamp” format
      • Participatory, inclusive, collaborative event
      • Open format conference
      • All attendees are presenters
      • Content driven by audience
    3. Lessons from SocialChangeCamp
      • Technology often used without the “end” in mind
      • Organizations and Causes traditionally use internet and technology for communication
      • Emerging practice is to use technology for community and collaboration
      • Internet facilitates user generated solutions and microvolunteerism
      • Social Networking Application for Geo-Targeted, Type-Specific Blood Drives
      • Engage users to share stories and sign up new members through viral marketing
      • Use collaboration tools to get users to create marketing materials, further engaging users in the community
      • Take uni-directional communication and build community around it
      • Leverage existing social networks for causes
      • Engage all stakeholders to promote goals through action
      • Builds community around the need to provide clean drinking water
      • Uses cutting edge freeware tools to highlight cause
      • Engages donors through collaborative photography projects
    4.  
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