Beyond Fundraising, how to get more from your mobile strategy

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I was delighted to present at the Third Sector "Integrated Digital Fundraising" event on 19th July 2013. Hope you enjoy the presentation :)

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Beyond Fundraising, how to get more from your mobile strategy

  1. 1. BeyondFundraisingHowtogetmorefromyourmobilestrategyOisinLunny,SeniorMarketDevelopmentManager
  2. 2. Agenda:RecapWhatsHappenedNewStuffBeyondFundraisingOpenMarket
  3. 3. Recap
  4. 4. "MIND THE GAP" by the Charities Aid Foundation, Sept 2012Changingconsumerbehaviour
  5. 5. Source: nVision / Charity Awareness Monitor (nfpSynergy)Base: 1,000 online respondents aged 16+, GBMassivegrowthofSMSgiving%ofrespondentswhohavegiventocharityinlast3months“Inwhichofthefollowingwaysdidyougive?”
  6. 6. WhySMS?SMSareperceivedaspersonal90%ofSMSreadwithinanhourOneselfcontainedchannelforallMobileuserisincontrolinitialinteractionhasovercomethebiggestbarrieralready
  7. 7. WhatsHappenedSince
  8. 8. MoremobiletrafficINTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  9. 9. CreatingandsharingmoreINTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  10. 10. Moremobiletraffic
  11. 11. MassivegrowthofSMSmarketing
  12. 12. BeawareofsmartphonepenetrationINTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  13. 13. BeawareofsmartphonepenetrationINTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  14. 14. WhyMobile?FasteraccesstoinformationCostsavingsHigherproductivityTightercontrolImprovedExperience
  15. 15. Newstuff
  16. 16. Tellacompellingstoryusingtechnology
  17. 17. LookwhereyoursupportersareSource: http://www.moroch.com
  18. 18. AnonymityisoptionalSource: http://www.moroch.com
  19. 19. UsetheshortcodeeverywhereSource: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013
  20. 20. BeyondFundraising
  21. 21. Havea“MobileFirst”strategySource: http://www.moroch.com
  22. 22. Customer-centricdesign
  23. 23. Buildrelationships
  24. 24. Itsall“media”
  25. 25. It’sallpartofthemix
  26. 26. Afewsuggestions....AlertsDonationupdatesCompletionofeventsCross-promotionsBespokereportingStaffcoordination
  27. 27. Afewsuggestions....TrainingbuddiesTrainingtipsPleasPetitioncall-to-action2-waytextOngoingengagementforallCRM
  28. 28. Afewsuggestions....Nearestevents/location/carerInfo–QandA…JobopportunitiesCare-relatedalertsMissedcompletionremindersMulti-modalshortcodes
  29. 29. Afewsuggestions....Donations-Oneoff/RecurringGiftAidMobileNetworkDemographicsTotaliserMMSPush
  30. 30. Learnfromotherindustries
  31. 31. OpenMarket
  32. 32. WhatwedoOpenMarketprovidesmobilesolutionsforenterprisestoengageandtransactwithcustomers,partnersandemployeesviathemobilechannelOurclientstrustustopowertheirmobilebusiness
  33. 33. AcommitmenttotheThirdSectorThoughtleadershipProventrackrecord AwardwinningProventrackrecord Thoughtleadership AwardwinningBest customer service
  34. 34. Shareideasandexpertise
  35. 35. MobileEngagementPlatformCharitySystems OpenMarket’sMEP Charity’saudience!!"#$%&""(%)*+$%,(#,+,*((#-.-#/01234"5-#67-5"*+%*".#-&"22"22"#$%&"282%9.:%;"2(,<,%*<"+#,)-*2<-=->#.#"?"##"(@>2%*"222=2<"92ABCD8,*,:=)&28-<4"#5"@2"#$%&"2E,*(+"*"#,<"2#".-#<2"!"D>:)F&4,**":2>..-#<%*&:>(%*+!D!8DD!80>248G9,%:8H-%&"I1HC"*2>#"2<4"#%+4<9"22,+"%22"*<$%,<4".#"?"##"(9"<4-(##
  36. 36. WhyOpenMarket?CAREosteffectiveservicepproacheliabilityxperience
  37. 37. WhyOpenMarket?Committedtoalong-termpartnership
  38. 38. customersandpartners
  39. 39. TEXT“OISIN”TO88600KEEPINTOUCH......ORFINDMEONLINKEDIN

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