Making Sense of Mobile CRM

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Webinar presentation for Mobile Marketing Magazine, 12th Sept 2012

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Making Sense of Mobile CRM

  1. 1. Making Sense of Mobile CRM Mobile  Marke+ng  Webinar  -­‐  12th  Sept  2012Oisin  Lunny,  Senior  Market  Development  Manager,  OpenMarket
  2. 2. OpenMarket  are...Your  Trusted  Partner  for  Mobile  Engagement Proprietary  &  Confiden0al  to  OpenMarket
  3. 3. OpenMarket  provide...“The industry-leading, cloud-based mobile engagement platform, allowing customers to create complex mobile solutions without the need for their own technical infrastructure.” Proprietary  &  Confiden0al  to  OpenMarket
  4. 4. OpenMarket  customers  include... Proprietary  &  Confiden0al  to  OpenMarket
  5. 5. OpenMarket• OpenMarket  provides  a  comprehensive  set  of  mobile   solu+ons  for  enterprises  to  engage  and  transact  with   their  customers  via  their  wireless  devices.  • Customers  depend  on  OpenMarket  for  our  superior   domain  exper+se,  global  scale,  demonstrated   performance,  and  industry  leading  reliability.• Our  clients  trust  us  to  power  their  mobile  business.• #1  Mobile  messaging  and  payments  provider   in  the  UK  &  US,  with  global  reach.• Backed  by  AmDocs,  a  $6bn  company.   Proprietary  &  Confiden0al  to  OpenMarket
  6. 6. Sun,  sea,  and  mobile  CRM.  
  7. 7. Planning  the  holiday In ho eed a lid a y! !!7 Proprietary  &  Confiden0al  to  OpenMarket
  8. 8. Planning  the  holiday8 Proprietary  &  Confiden0al  to  OpenMarket
  9. 9. Flight  booking  confirma0on9 Proprietary  &  Confiden0al  to  OpenMarket
  10. 10. Finding  the  hotel10 Proprietary  &  Confiden0al  to  OpenMarket
  11. 11. Hotel  search11 Proprietary  &  Confiden0al  to  OpenMarket
  12. 12. Car  parking12 Proprietary  &  Confiden0al  to  OpenMarket
  13. 13. Airport  promo0ons13 Proprietary  &  Confiden0al  to  OpenMarket
  14. 14. Customer  compensa0on  voucher14 Proprietary  &  Confiden0al  to  OpenMarket
  15. 15. CRM  outreach25 Proprietary  &  Confiden0al  to  OpenMarket
  16. 16. Arrivals  promo0on16 Proprietary  &  Confiden0al  to  OpenMarket
  17. 17. Pay  by  SMS29 Proprietary  &  Confiden0al  to  OpenMarket
  18. 18. In  holiday  reminders18 Proprietary  &  Confiden0al  to  OpenMarket
  19. 19. Customer  compensa0on19 Proprietary  &  Confiden0al  to  OpenMarket
  20. 20. Transport  innova0on• LBS  finds  nearest  licensed  cab  from   database  of  over  45,000 20 Proprietary  &  Confiden0al  to  OpenMarket
  21. 21. Charity  dona0on34 Proprietary  &  Confiden0al  to  OpenMarket
  22. 22. Re-­‐ac0va0on  campaigns I need a holiday!!!22 Proprietary  &  Confiden0al  to  OpenMarket
  23. 23. Mul0  modal  short  codes23 Proprietary  &  Confiden0al  to  OpenMarket
  24. 24. Post  campaign  analy0cs24 Proprietary  &  Confiden0al  to  OpenMarket
  25. 25. Bringing  it  all  together  =  mCRM SMS  chat A2P  SMS Vouchers Mul0  modal LBS shortcode Credi0ng Analy0cs25 Proprietary  &  Confiden0al  to  OpenMarket
  26. 26. OpenMarket  CMX2  mCRM  plaYorm Proprietary  &  Confiden0al  to  OpenMarket
  27. 27. OpenMarket  CMX2  mCRM  plaYorm Proprietary  &  Confiden0al  to  OpenMarket
  28. 28. OpenMarket  CMX2  mCRM  plaYorm Proprietary  &  Confiden0al  to  OpenMarket
  29. 29. OpenMarket  SMS  Chat  mCRM  plaYorm   Proprietary  &  Confiden0al  to  OpenMarket
  30. 30. Contact  OpenMarketsales@uk.openmarket.com twier  @OpenMarketEU facebook  @OpenMarket www.openmarket.com text  “sales”  to  88600

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