IABUK "Mobile & The Consumer Journey" 29/01/113 Oisin Lunny

577 views
511 views

Published on

I was delighted to speak at the IAB UK Mobile & The Consumer Journey event. My presentation takes a very special mobile ambassador on the journey, illustrating the multiple ways in which mobile technology can enhance his experience.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
577
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IABUK "Mobile & The Consumer Journey" 29/01/113 Oisin Lunny

  1. 1. Mobile & The Consumer Journey @oisinlunnySenior Market Development Manager, OpenMarket
  2. 2. OpenMarket are... Your Trusted Partner for Mobile Engagement Proprietary  &  Confiden0al  to  OpenMarket
  3. 3. OpenMarket provide...“The industry-leading, cloud-based mobile engagement platform, allowing customers to create complex mobile solutions without the need for their own technical infrastructure.” Proprietary  &  Confiden0al  to  OpenMarket
  4. 4. OpenMarket customers include... Proprietary  &  Confiden0al  to  OpenMarket
  5. 5. Mobile & The Consumer Journey
  6. 6. Worldwide smartphone activations… …outnumber child births three to one.
  7. 7. One in three would… ...give up sex for smartphone access!
  8. 8. What would you give up…? What % would choose daily use of mobile phone over... •Alcohol 70 % •Chocolate 63 % •Caffeine 55 % •Exercise 54 % •Sex 33 % •Toothbrush 22 % •Shoes 21 %
  9. 9. Sackville Travel I need a holiday!!! 9 Proprietary  &  Confiden0al  to  OpenMarket
  10. 10. Finding the hotel10 Proprietary  &  Confiden0al  to  OpenMarket
  11. 11. Hotel search11 Proprietary  &  Confiden0al  to  OpenMarket
  12. 12. Car parking 12 Proprietary  &  Confiden0al  to  OpenMarket
  13. 13. Airport promotions13 Proprietary  &  Confiden0al  to  OpenMarket
  14. 14. Customer compensation voucher14 Proprietary  &  Confiden0al  to  OpenMarket
  15. 15. CRM outreach / Above The Line adverts25 Proprietary  &  Confiden0al  to  OpenMarket
  16. 16. Arrivals promotion16 Proprietary  &  Confiden0al  to  OpenMarket
  17. 17. Pay by SMS29 Proprietary  &  Confiden0al  to  OpenMarket
  18. 18. In holiday reminders18 Proprietary  &  Confiden0al  to  OpenMarket
  19. 19. Customer compensation19 Proprietary  &  Confiden0al  to  OpenMarket
  20. 20. Transport innovation• LBS  finds  nearest  licensed  cab  from   database  of  over  45,000 20 Proprietary  &  Confiden0al  to  OpenMarket
  21. 21. Papa Johns Pizza 21 Proprietary  &  Confiden0al  to  OpenMarket
  22. 22. Charity donation34 Proprietary  &  Confiden0al  to  OpenMarket
  23. 23. TV promotion TV Peaking at 298k on 08/07/11 £300,000 £225,000 TV events / newspaper ads drove peak donations, in particular support from ITV £150,000 TV £75,000 £0 August 2011
  24. 24. Results• 500% increase in SMS donations• 60% opt-in to gift aid• Double the response from other channels• 25% added to these donations• Over £1,500,000 raised by SMS and Gift aid• OpenMarket processed over £10,000 /second• Record donations by mobile for DEC
  25. 25. Re-activation campaigns I need a holiday!!!25 Proprietary  &  Confiden0al  to  OpenMarket
  26. 26. Multi modal short codes26 Proprietary  &  Confiden0al  to  OpenMarket
  27. 27. Post campaign analytics27 Proprietary  &  Confiden0al  to  OpenMarket
  28. 28. Bringing it all together = mCRM SMS  chat A2P  SMS Vouchers LBS Mul0  modal shortcode Credi0ng Analy0cs 28 Proprietary  &  Confiden0al  to  OpenMarket
  29. 29. The Future...29 Proprietary  &  Confiden0al  to  OpenMarket
  30. 30. Every device... ...will be a transactional device!30 Proprietary  &  Confiden0al  to  OpenMarket
  31. 31. Mobile payments... Text...add measurability to broad based campaigns! 31 Proprietary  &  Confiden0al  to  OpenMarket
  32. 32. Google wallet... Text...trackable ROI and “ads for the real world”. 32 Proprietary  &  Confiden0al  to  OpenMarket
  33. 33. Remote proximity payments... Text ...the mobile handset is the point of sale.33 Proprietary  &  Confiden0al  to  OpenMarket
  34. 34. Contact OpenMarketsales@uk.openmarket.com twitter @OpenMarketEU www.openmarket.com text “oisin” to 88600

×