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IAB "Silo Smashing" presentation

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My presentation on Silo Smashing from the #IABUK Mobile Integration event today, join the #SiloSmashing movement!

My presentation on Silo Smashing from the #IABUK Mobile Integration event today, join the #SiloSmashing movement!

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  • 1. #SiloSmashing @oisinlunny SILO SMASHING! Oisin Lunny, Senior Market Development Manager, OpenMarket
  • 2. @oisinlunny #SiloSmashing
  • 3. @oisinlunny #SiloSmashing “An information silo is a management system incapable of reciprocal operation with other, related information systems.” wikipedia.com / http://www.andyjanning.com/of-silos-and-blinders/
  • 4. #SiloSmashing @oisinlunny SOCIAL MOBILE LOCAL http://superiorrotary.areavoices.com/2010/11/25/silos/
  • 5. #SiloSmashing @oisinlunny alerts MARKETING PAYMENT HR CS http://superiorrotary.areavoices.com/2010/11/25/silos/
  • 6. @oisinlunny How did we get #SiloSmashing Here? CONSUMERS DEMAND MOBILITY! http://www.mobomo.com/2012/08/ken-fang-presents-at-the-howto-gov-mobile-first-webinar/
  • 7. @oisinlunny #SiloSmashing http://www.moroch.com/blog/2012/03/five-reasons-marketers-should-think-mobile-first/
  • 8. @oisinlunny #SiloSmashing
  • 9. @oisinlunny #SiloSmashing http://bit.ly/SiloSmashing
  • 10. #SiloSmashing @oisinlunny EXAMPLES
  • 11. #SiloSmashing @oisinlunny TV Peaking at 298k on 08/07/11 TV events / newspaper ads drove peak donations, in particular support from ITV TV
  • 12. @oisinlunny 60% #SiloSmashing
  • 13. @oisinlunny #SiloSmashing Eurostar - using mobile engagement for CS
  • 14. @oisinlunny #SiloSmashing Use mobile to tell your brand story
  • 15. #SiloSmashing @oisinlunny build the opt-in
  • 16. @oisinlunny #SiloSmashing Keep It Simple at the Start!
  • 17. #SiloSmashing @oisinlunny Gimme Credit!
  • 18. @oisinlunny #SiloSmashing World’s largest media and entertainment company • Theme parks and resorts throughout North America, Europe and Asia • SMS notifications to guests for vacation reminders, itinerary changes, hotel room readiness, shopping coupons, and upcoming promotions http://bit.ly/silosmashing2
  • 19. #SiloSmashing @oisinlunny global consultancy http://collaborationforgood.org/2012/01/17/breaking-down-data-silos-in-the-cloud/
  • 20. #SiloSmashing @oisinlunny major global broadcaster 60m SMS in UK / year http://smashingpicture.com/our-amazing-planet-earth/
  • 21. #SiloSmashing @oisinlunny http://www.westoeelectronics.co.uk/shop/viewitem.php?productid=25
  • 22. #SiloSmashing @oisinlunny http://www.flickr.com/photos/paulmonkeypaul/4865631231/
  • 23. @oisinlunny #SiloSmashing OpenMarket provides mobile solutions for enterprises to engage and transact with customers, partners and employees via the mobile channel Our clients trust us to power their mobile business
  • 24. #SiloSmashing @oisinlunny Your Systems OpenMarket’s MEP 1 1 2 3 2 Your audience 3 Service editing via drag and drop or APIs The workflow engine processes services, simplifies data integrations to your preferred business systems (CRM, analytics, other web services) and generates reports Multi-channel support including SMS, MMS, Push, Email, Voice & IVR ensures the right message is sent via the preferred method
  • 25. customers and partners
  • 26. #SiloSmashing @oisinlunny @ gleonhard
  • 27. STAY IN TOUCH, TEXT… oisin #SiloSmashing 
 TO 88600