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Water Words that Work

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This was presented at the Ohio Environmental Council's 2009 Clean Water Conference by Eric Eckl.

This was presented at the Ohio Environmental Council's 2009 Clean Water Conference by Eric Eckl.


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  • 1. This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/ Monday, September 21, 2009
  • 2. Water Words That Work Make a Splash With Your Communications Eric Eckl 10/02/2009 Monday, September 21, 2009
  • 3. Introduction “…much more effective than our previous approaches.” – Andrew Pelloso, Indiana Department of Environmental Management 3 Monday, September 21, 2009
  • 4. Introduction “...get a better response since I started… I get more questions than I used to get.” – Ted Withrow, Kentucky Division of Water 4 Monday, September 21, 2009
  • 5. Introduction “... we received more response via phone calls, emails, and notes....than anything we have previously done. You have a made us a believer.” -- Jeremiah Johnson Beckley (WV) Sanitary Board 5 Monday, September 21, 2009
  • 6. 12,000 Participants! Monday, September 21, 2009
  • 7. What’s the X Factor? Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
  • 8. What’s the X Factor? 0.6 60% 0.45 38% 0.3 0.15 Group A 0 Group B Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
  • 9. What’s the X Factor? Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
  • 10. What’s the X Factor? Reminded others to be environmentally conscious 8 Monday, September 21, 2009
  • 11. What’s the X Factor? 0.5 47% 0.375 0.25 27% 0.125 Group A 0 Group B Reminded others to be environmentally conscious 8 Monday, September 21, 2009
  • 12. What’s the X Factor? Reminded others to be environmentally conscious 8 Monday, September 21, 2009
  • 13. What’s the X Factor? Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
  • 14. What’s the X Factor? 0.4 32% 0.3 0.2 17% 0.1 Group A 0 Group B Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
  • 15. What’s the X Factor? Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
  • 16. What’s the X Factor? Recently donated to environmental causes 10 Monday, September 21, 2009
  • 17. What’s the X Factor? 0.3 30% 0.225 18% 0.15 0.075 Group A 0 Group B Recently donated to environmental causes 10 Monday, September 21, 2009
  • 18. What’s the X Factor? Recently donated to environmental causes 10 Monday, September 21, 2009
  • 19. Monday, September 21, 2009
  • 20. Confidence Monday, September 21, 2009
  • 21. Group B agrees with this statement: “The actions of a single person like me won’t make any difference…” 12 Monday, September 21, 2009
  • 22. This Presentation Monday, September 21, 2009
  • 23. This Presentation • Confidence is the key to conservation actions from citizens -- not information Monday, September 21, 2009
  • 24. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed Monday, September 21, 2009
  • 25. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves Monday, September 21, 2009
  • 26. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people Monday, September 21, 2009
  • 27. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people • We can’t count on the media to improve our sloppy or thoughtless communication for much longer Monday, September 21, 2009
  • 28. This Presentation: The Water Words That Work Method 14 Monday, September 21, 2009
  • 29. Water is a High Priority 15 Monday, September 21, 2009
  • 30. Water is a High Priority 15 Monday, September 21, 2009
  • 31. Water is a High Priority 16 Monday, September 21, 2009
  • 32. Water is a High Priority 16 Monday, September 21, 2009
  • 33. Corroboration 17 Monday, September 21, 2009
  • 34. Corroboration 17 Monday, September 21, 2009
  • 35. Corroboration 18 Monday, September 21, 2009
  • 36. Corroboration 18 Monday, September 21, 2009
  • 37. Water Still Tops Global Warming! Monday, September 21, 2009
  • 38. Water Still Tops Global Warming! Monday, September 21, 2009
  • 39. Water Still Tops Global Warming! Monday, September 21, 2009
  • 40. Communications and Confidence Monday, September 21, 2009
  • 41. Monday, September 21, 2009
  • 42. Monday, September 21, 2009
  • 43. Monday, September 21, 2009
  • 44. Monday, September 21, 2009
  • 45. Monday, September 21, 2009
  • 46. Monday, September 21, 2009
  • 47. Monday, September 21, 2009
  • 48. Monday, September 21, 2009
  • 49. “Biodiversity” Monday, September 21, 2009
  • 50. “Biodiversity” Monday, September 21, 2009
  • 51. “Biodiversity” Monday, September 21, 2009
  • 52. Monday, September 21, 2009
  • 53. Monday, September 21, 2009
  • 54. Monday, September 21, 2009
  • 55. Monday, September 21, 2009
  • 56. TMDL Impervious surface Hydrograph Nonpoint source pollution And so forth… And so on… Monday, September 21, 2009
  • 57. Monday, September 21, 2009
  • 58. Monday, September 21, 2009
  • 59. Monday, September 21, 2009
  • 60. Monday, September 21, 2009
  • 61. What’s A Watershed? 31 Monday, September 21, 2009
  • 62. What’s A Watershed? 32 Monday, September 21, 2009
  • 63. What’s A Watershed? 52% 48% Guess Right Guess Wrong 32 Monday, September 21, 2009
  • 64. What’s A Watershed? 33 Monday, September 21, 2009
  • 65. What’s A Watershed? It’s a drain pool! 33 Monday, September 21, 2009
  • 66. What’s A Watershed? 34 Monday, September 21, 2009
  • 67. What’s A Watershed? 0.8 77% 69% 0.6 58% 47% 0.4 0.2 Education 0 High School Some College B.A./B.S. MBA, Ph.D. 34 Monday, September 21, 2009
  • 68. What’s A Watershed? 0.8 77% 69% 0.6 58% 47% 70% 0.4 0.2 Education 0 High School Some College B.A./B.S. MBA, Ph.D. 34 Monday, September 21, 2009
  • 69. What’s A Watershed? 35 Monday, September 21, 2009
  • 70. What’s A Watershed? Where you go to the bathroom? 35 Monday, September 21, 2009
  • 71. What’s A Watershed? 36 Monday, September 21, 2009
  • 72. What’s A Watershed? 0.7 64% 0.525 36% 0.35 0.175 By Gender 0 Women Men 36 Monday, September 21, 2009
  • 73. What’s A Watershed? 37 Monday, September 21, 2009
  • 74. What’s A Watershed? Water...Shed...? 37 Monday, September 21, 2009
  • 75. What’s A Watershed? 38 Monday, September 21, 2009
  • 76. What’s A Watershed? 0.7 65% 53% 58% 0.525 36% 0.35 0.175 By Race 0 Black Asian Hispanic Caucasian 38 Monday, September 21, 2009
  • 77. What’s A Watershed? 0.7 65% 53% 58% 0.525 36% 24% 0.35 0.175 By Race 0 Black Asian Hispanic Caucasian 38 Monday, September 21, 2009
  • 78. What’s a Watershed? 39 Monday, September 21, 2009
  • 79. What’s a Watershed? Sweating, I guess? 39 Monday, September 21, 2009
  • 80. What’s a Watershed? English First Language English Second Language 40 Monday, September 21, 2009
  • 81. What’s a Watershed? 18% 82% English First Language English Second Language 40 Monday, September 21, 2009
  • 82. Changing With The Times Monday, September 21, 2009
  • 83. Where they get their information Monday, September 21, 2009
  • 84. Where they get their information Monday, September 21, 2009
  • 85. Where they get their information Monday, September 21, 2009
  • 86. Monday, September 21, 2009
  • 87. Goodbye: Mass Media Monday, September 21, 2009
  • 88. Goodbye: Mass Media Hello:“Nonpoint Source Information” Monday, September 21, 2009
  • 89. More And More Choices Reaching Smaller and Smaller Audiences Monday, September 21, 2009
  • 90. Monday, September 21, 2009
  • 91. Source: Advertising Age, February, 2008 Monday, September 21, 2009
  • 92. Monday, September 21, 2009
  • 93. Monday, September 21, 2009
  • 94. Monday, September 21, 2009
  • 95. Monday, September 21, 2009
  • 96. Monday, September 21, 2009
  • 97. Monday, September 21, 2009
  • 98. Monday, September 21, 2009
  • 99. Monday, September 21, 2009
  • 100. Monday, September 21, 2009
  • 101. Old School 50 Monday, September 21, 2009
  • 102. Old School 50 Monday, September 21, 2009
  • 103. New School 51 Monday, September 21, 2009
  • 104. New School 51 Monday, September 21, 2009
  • 105. Recap Monday, September 21, 2009
  • 106. Recap • Confidence is the key to conservation actions from citizens -- not information Monday, September 21, 2009
  • 107. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed Monday, September 21, 2009
  • 108. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves Monday, September 21, 2009
  • 109. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people Monday, September 21, 2009
  • 110. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people • We can’t count on the media to improve our sloppy or thoughtless communication for much longer Monday, September 21, 2009
  • 111. This Presentation: The Water Words That Work Method 53 Monday, September 21, 2009

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