Water Words that Work

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    Water Words that Work - Presentation Transcript

    1. This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/ Monday, September 21, 2009
    2. Water Words That Work Make a Splash With Your Communications Eric Eckl 10/02/2009 Monday, September 21, 2009
    3. Introduction “…much more effective than our previous approaches.” – Andrew Pelloso, Indiana Department of Environmental Management 3 Monday, September 21, 2009
    4. Introduction “...get a better response since I started… I get more questions than I used to get.” – Ted Withrow, Kentucky Division of Water 4 Monday, September 21, 2009
    5. Introduction “... we received more response via phone calls, emails, and notes....than anything we have previously done. You have a made us a believer.” -- Jeremiah Johnson Beckley (WV) Sanitary Board 5 Monday, September 21, 2009
    6. 12,000 Participants! Monday, September 21, 2009
    7. What’s the X Factor? Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
    8. What’s the X Factor? 0.6 60% 0.45 38% 0.3 0.15 Group A 0 Group B Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
    9. What’s the X Factor? Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
    10. What’s the X Factor? Reminded others to be environmentally conscious 8 Monday, September 21, 2009
    11. What’s the X Factor? 0.5 47% 0.375 0.25 27% 0.125 Group A 0 Group B Reminded others to be environmentally conscious 8 Monday, September 21, 2009
    12. What’s the X Factor? Reminded others to be environmentally conscious 8 Monday, September 21, 2009
    13. What’s the X Factor? Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
    14. What’s the X Factor? 0.4 32% 0.3 0.2 17% 0.1 Group A 0 Group B Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
    15. What’s the X Factor? Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
    16. What’s the X Factor? Recently donated to environmental causes 10 Monday, September 21, 2009
    17. What’s the X Factor? 0.3 30% 0.225 18% 0.15 0.075 Group A 0 Group B Recently donated to environmental causes 10 Monday, September 21, 2009
    18. What’s the X Factor? Recently donated to environmental causes 10 Monday, September 21, 2009
    19. Monday, September 21, 2009
    20. Confidence Monday, September 21, 2009
    21. Group B agrees with this statement: “The actions of a single person like me won’t make any difference…” 12 Monday, September 21, 2009
    22. This Presentation Monday, September 21, 2009
    23. This Presentation • Confidence is the key to conservation actions from citizens -- not information Monday, September 21, 2009
    24. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed Monday, September 21, 2009
    25. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves Monday, September 21, 2009
    26. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people Monday, September 21, 2009
    27. This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people • We can’t count on the media to improve our sloppy or thoughtless communication for much longer Monday, September 21, 2009
    28. This Presentation: The Water Words That Work Method 14 Monday, September 21, 2009
    29. Water is a High Priority 15 Monday, September 21, 2009
    30. Water is a High Priority 15 Monday, September 21, 2009
    31. Water is a High Priority 16 Monday, September 21, 2009
    32. Water is a High Priority 16 Monday, September 21, 2009
    33. Corroboration 17 Monday, September 21, 2009
    34. Corroboration 17 Monday, September 21, 2009
    35. Corroboration 18 Monday, September 21, 2009
    36. Corroboration 18 Monday, September 21, 2009
    37. Water Still Tops Global Warming! Monday, September 21, 2009
    38. Water Still Tops Global Warming! Monday, September 21, 2009
    39. Water Still Tops Global Warming! Monday, September 21, 2009
    40. Communications and Confidence Monday, September 21, 2009
    41. Monday, September 21, 2009
    42. Monday, September 21, 2009
    43. Monday, September 21, 2009
    44. Monday, September 21, 2009
    45. Monday, September 21, 2009
    46. Monday, September 21, 2009
    47. Monday, September 21, 2009
    48. Monday, September 21, 2009
    49. “Biodiversity” Monday, September 21, 2009
    50. “Biodiversity” Monday, September 21, 2009
    51. “Biodiversity” Monday, September 21, 2009
    52. Monday, September 21, 2009
    53. Monday, September 21, 2009
    54. Monday, September 21, 2009
    55. Monday, September 21, 2009
    56. TMDL Impervious surface Hydrograph Nonpoint source pollution And so forth… And so on… Monday, September 21, 2009
    57. Monday, September 21, 2009
    58. Monday, September 21, 2009
    59. Monday, September 21, 2009
    60. Monday, September 21, 2009
    61. What’s A Watershed? 31 Monday, September 21, 2009
    62. What’s A Watershed? 32 Monday, September 21, 2009
    63. What’s A Watershed? 52% 48% Guess Right Guess Wrong 32 Monday, September 21, 2009
    64. What’s A Watershed? 33 Monday, September 21, 2009
    65. What’s A Watershed? It’s a drain pool! 33 Monday, September 21, 2009
    66. What’s A Watershed? 34 Monday, September 21, 2009
    67. What’s A Watershed? 0.8 77% 69% 0.6 58% 47% 0.4 0.2 Education 0 High School Some College B.A./B.S. MBA, Ph.D. 34 Monday, September 21, 2009
    68. What’s A Watershed? 0.8 77% 69% 0.6 58% 47% 70% 0.4 0.2 Education 0 High School Some College B.A./B.S. MBA, Ph.D. 34 Monday, September 21, 2009
    69. What’s A Watershed? 35 Monday, September 21, 2009
    70. What’s A Watershed? Where you go to the bathroom? 35 Monday, September 21, 2009
    71. What’s A Watershed? 36 Monday, September 21, 2009
    72. What’s A Watershed? 0.7 64% 0.525 36% 0.35 0.175 By Gender 0 Women Men 36 Monday, September 21, 2009
    73. What’s A Watershed? 37 Monday, September 21, 2009
    74. What’s A Watershed? Water...Shed...? 37 Monday, September 21, 2009
    75. What’s A Watershed? 38 Monday, September 21, 2009
    76. What’s A Watershed? 0.7 65% 53% 58% 0.525 36% 0.35 0.175 By Race 0 Black Asian Hispanic Caucasian 38 Monday, September 21, 2009
    77. What’s A Watershed? 0.7 65% 53% 58% 0.525 36% 24% 0.35 0.175 By Race 0 Black Asian Hispanic Caucasian 38 Monday, September 21, 2009
    78. What’s a Watershed? 39 Monday, September 21, 2009
    79. What’s a Watershed? Sweating, I guess? 39 Monday, September 21, 2009
    80. What’s a Watershed? English First Language English Second Language 40 Monday, September 21, 2009
    81. What’s a Watershed? 18% 82% English First Language English Second Language 40 Monday, September 21, 2009
    82. Changing With The Times Monday, September 21, 2009
    83. Where they get their information Monday, September 21, 2009
    84. Where they get their information Monday, September 21, 2009
    85. Where they get their information Monday, September 21, 2009
    86. Monday, September 21, 2009
    87. Goodbye: Mass Media Monday, September 21, 2009
    88. Goodbye: Mass Media Hello:“Nonpoint Source Information” Monday, September 21, 2009
    89. More And More Choices Reaching Smaller and Smaller Audiences Monday, September 21, 2009
    90. Monday, September 21, 2009
    91. Source: Advertising Age, February, 2008 Monday, September 21, 2009
    92. Monday, September 21, 2009
    93. Monday, September 21, 2009
    94. Monday, September 21, 2009
    95. Monday, September 21, 2009
    96. Monday, September 21, 2009
    97. Monday, September 21, 2009
    98. Monday, September 21, 2009
    99. Monday, September 21, 2009
    100. Monday, September 21, 2009
    101. Old School 50 Monday, September 21, 2009
    102. Old School 50 Monday, September 21, 2009
    103. New School 51 Monday, September 21, 2009
    104. New School 51 Monday, September 21, 2009
    105. Recap Monday, September 21, 2009
    106. Recap • Confidence is the key to conservation actions from citizens -- not information Monday, September 21, 2009
    107. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed Monday, September 21, 2009
    108. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves Monday, September 21, 2009
    109. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people Monday, September 21, 2009
    110. Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people • We can’t count on the media to improve our sloppy or thoughtless communication for much longer Monday, September 21, 2009
    111. This Presentation: The Water Words That Work Method 53 Monday, September 21, 2009
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