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Strategic Communications Planning
 

Strategic Communications Planning

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RE-AMP's presentation at the OEC's 2013 Legislative Summit.

RE-AMP's presentation at the OEC's 2013 Legislative Summit.

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    Strategic Communications Planning Strategic Communications Planning Presentation Transcript

    • Strategic Communications Planning RE-AMP Media Center Tom Elko Art Allen
    • Goals and Objectives
    • Goals and ObjectivesInternal and External Context
    • Goals and ObjectivesInternal and External ContextAudience
    • Goals and ObjectivesInternal and External ContextAudienceMessenger
    • Goals and ObjectivesInternal and External ContextAudienceMessengerMessage
    • Do I need the news media?
    • Do I need the news media?Building relationships with reporters
    • Do I need the news media?Building relationships with reportersPress releases, and other actions of last resort
    • Do I need the news media?Building relationships with reportersPress releases, and other actions of last resortTelling the story yourself
    • Do I need the news media?Building relationships with reportersPress releases, and other actions of last resortTelling the story yourselfSocial Media