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Social Media Marketing Benefits, Tips, Best Practices and ROI

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Sanjay Dalal, founder & CEO of oGoing, presents Social Media Marketing Benefits, Tips, Best Practices and ROI in this online webinar. oGoing is USA's leading small business social network.

Sanjay Dalal, founder & CEO of oGoing, presents Social Media Marketing Benefits, Tips, Best Practices and ROI in this online webinar. oGoing is USA's leading small business social network.

Published in: Self Improvement

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  • Join oGoing and Promote your Small Business for FREE
  • Transcript

    • 1. Sanjay Dalal Founder & CEO, oGoing USA’s Leading Small Business Social Network Enjoying Beautiful Orange County
    • 2. Vision: Create USA’s largest social network for small business.Mission: Connect, Share and Promote USA Small BusinessEntrepreneurs, Owners, Startups, SMBs and emerging business.
    • 3. What is oGoing
    • 4. Why oGoing?USA’s Small Business Social NetworkPromote / Expose your Business for FREEConnect with ~10,000 local owners & professionalsShare offers, products, services, news, eventsExpress important business needs to membersGet higher SEO ranking and increased web trafficGenerate warm leads from the new connections
    • 5. Join oGoinghttp://www.ogoing.com
    • 6. Today’s WorkshopWhy Social Media?Social Media ServicesGet Going on oGoing!
    • 7. Social Media QuestionsWhy even GO on social networks?Would customers CONNECT with us?How much TIME would it take?How much MONEY would I spend?Would I GAIN real value and ROI?How would this IMPACT my business?
    • 8. GROW YOUR NET WORTH by “A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese PhilosopherOgoing Inc. 949-288-6880 www.ogoing.com
    • 9. ROIOwner Customers Social Media Networks Social Media Marketing How to Grow my Brand, Sales, Profits
    • 10. Social Networks Explosion
    • 11. Social Media is HOT Social Networking EXPLODES: At least 22% of all time spent online in the US Social Media is Cool & Sexy!Ogoing Inc. 949-288-6880 www.ogoing.com
    • 12. One Message BEFOREOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    • 13. Message Travels SlowlyOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    • 14. ONE MESSAGE AFTEROgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    • 15. MESSAGE BLASTS OFF !Ogoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    • 16. Social Marketing SpendSocial media marketing industry is now a multi-billion $$$ marketSpending money advertising on social networksSpending time promoting on social mediaEmploying people to do social media Your Competitor is doing social media!
    • 17. Small Business and Social Networks90% : Small businesses are dedicatingtime to networking online78% : Using social networks is just asimportant as networking in person42% : Quarter i.e. 25% of new customerscame through social-media sites Source: Manta
    • 18. U.S. Social NetworksUnique Monthly VisitorsYouTube.com 150,000+ (est)
    • 19. Social Networks are HOT Adults usage: 66% Facebook Business spends over 20 minutes 20% LinkedIn 16% Twitter 12% Pinterest 12% Instagram 5% Tumblr 40% YouTube* Source: Pew Internet
    • 20. Social Networks Killing ItOgoing Inc. 949-288-6880 www.ogoing.com
    • 21. Who uses Social Networking? Everyone!! White, Black, L atino, Asians (more women)Ogoing Inc. 949-288-6880 www.ogoing.com
    • 22. Social Media Small Business Owners Survey43% owners spend 6+ hours on Social Media each week!
    • 23. Vertical Response
    • 24. Vertical Response
    • 25. Vertical Response
    • 26. FacebookTwitterLinkedInGoogle+PinterestInstagramoGoing Vertical Response
    • 27. Social Media Examiner Survey, 3800 Marketers
    • 28. Key Social Media BenefitsRecent Survey of Marketers1. Increased brand exposure (85%)2. Increasing website traffic (69%)3. Providing marketplace insight (65%)4. Generating new leads and fans (58%)5. Improved search rankings (55%)
    • 29. Your Customers• USE Social Media to HEAR what’s being said• CONNECT with you on KEY Social Networks• ASK you questions and Provide feedback• SEE your FOLLOWERS, CONTACTS and FANS• PERSUADED by your RATINGS and REVIEWS• TRUST opinions of EXPERTS and FRIENDS• ANALYZE your activities. Frequent updates 33
    • 30. Why Social Media?• Unprecedented reach and exposure• Defining company + customer relationships• Direct Customer communication + feedback• Tangible customer and company promotion• Viable platform for local brand-building• Unlimited monetization opportunities 34
    • 31. HERE ARE SEVEN DO’S Conversational Informative Engaging Rewarding Solving Frequent Promoting (Your Customer)Ogoing Inc. 949-288-6880 www.ogoing.com
    • 32. Twitter TipsCreate a beautiful profile! Post four to six updates daily (9 am / 1 pm / 4 pm…) Connect with at least 10 new users daily Mention and interact with at least 10 users daily Promote your customers’ and industry updates Connect with Twitter influencers. Share what they do Provide tips and best practices that help your clients Ask for Feedback from your followers Ask pertinent Questions at least once daily Answer your customers’ questions frequently Keep up with industry trends, customers , competition
    • 33. oGoing on Twitter
    • 34. oGoing on Twitter
    • 35. oGoing on Twitter
    • 36. oGoing on Twitter
    • 37. Following 
    • 38. Facebook TipsCreate a beautiful profile Post at least one update daily (after 6 pm) Post at least one update every weekend Ask a question in your update. Gets more responses. Share something inspiring or though provoking Share lots of stimulating photos and videos Share your customers’ stories and successes Interact with at least 10 users daily Provide tips and best practices that help your clients Ask for Feedback from your fans using a poll Answer your customers’ questions frequently Create or join interest groups and pages
    • 39. oGoing on Facebook
    • 40. oGoing onFacebook
    • 41. oGoing onFacebook
    • 42. LinkedIn TipsCreate a complete LinkedIn + Slideshare profile Post at least one update daily Search and make local or regional influential contacts Ask a question in your update or solicit feedback Join at least 10 groups and share best practices / tips Create your own LinkedIn group and invite your clients Provide tips and best practices that help your clients Answer your customers’ questions frequently Use LinkedIn Answers. Become subject matter expert Share knowledge presentations through Slideshare Ask customers and contacts to connect on LinkedIn
    • 43. oGoing on LinkedIn
    • 44. oGoing on Slideshare
    • 45. Google+ TipsCreate a beautiful profile Share at least one update every other day Connect with key influencers, partners and clients Create your business page and invite clients to connect Join communities and become subject matter expert Create your own community page, answer questions Provide tips and best practices that help your clients Answer your customers’ questions frequently Create & Post YouTube videos on your Google+ feed Ask customers and contacts to connect on Google+
    • 46. oGoing on Google+
    • 47. oGoing on Google+
    • 48. oGoing onYouTube
    • 49. oGoing on YouTube
    • 50. HERE ARE FIVE DON’TS No Hard Sell No Self Promotion No Just Profile No Arrogance No Free (Time+Resources)Ogoing Inc. 949-288-6880 www.ogoing.com
    • 51. GROW YOUR BUSINESS Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Course Correct and RepeatOgoing Inc. 949-288-6880 www.ogoing.com
    • 52. Social Media ExecutionChannels Goals Time / Week Frequency Engagement ContentoGoing SEO + Leads 2 to 3 hours Semi Weekly Networking Weekly + ExposureFacebook Branding + 4 to 8 hours Daily Marketing Daily BuzzTwitter Buzz + 6 to 10 hours Daily Service Hourly ServiceLinkedIn Employment 2 to 4 hours Biweekly Recruiting Biweekly + LeadsYouTube Branding + 8 to 12 hours Weekly Marketing Weekly ExposureGoogle+ SEO + Traffic 2 to 3 hours Weekly Visibility Biweekly
    • 53. Social Media SurveySmall Businesses InvestingMore in Social Media, ButJuggling ResourcesTime is the biggest issue! Vertical Response
    • 54. Social Media Marketing
    • 55. oGoing Pro membership Featured business on oGoing Promoted updates on Live Get preferred search listing Repeated monthly exposure Only $39 a month!
    • 56. Social Media ManagementManagement of Your Company ProfileStrategic Services include: $499 / month 1. Connect and Engage with Customers 2. Share Relevant Information and Content 3. Generate Increased Exposure for business 4. Grow inbound quality Website Traffic 5. Increase the number of qualified Leads 6. Generate New Business for your Products 7. Create a Trusted Brand for your Company 8. Obtain Better Reviews for your Services
    • 57. Social Media Managementhttp://ogoing.com/Advertise
    • 58. Why Join oGoing?Business NetworkingBusiness PromotionBusiness Acceleration
    • 59. What is oGoing Business Networking – Local Connections Thousands of Local Owners 65 Small Business Categories Post Business Needs Post and Get RecommendationsQuestion: How many contacts can you makethrough local mixtures and events?
    • 60. Share what’s going on
    • 61. What is oGoing Business Promotion – Social Media Marketing Share Latest Offers, Products, Services, Events Connect oGoing with Facebook, Twitter, etc. Grow your oGoing profile with photos and links Engage with your Customers and Partners Get SEO and Website Traffic Boost!!Question: Can oGoing generate higher visibility?
    • 62. What is oGoingBusiness Acceleration – NewCustomersHow do I generate NEW SALES?1. Beautiful Profile2. Make Real Connections3. Share Informative Updates4. Engage with Customers5. Build Trust and Credibility
    • 63. PROFILES
    • 64. PROFILES
    • 65. oGoing NewBusiness
    • 66. Social Media Marketing
    • 67. Contact MeCEO@OGOING.BIZOGOING.COM/SANJAYDALALFind me on:Facebook, LinkedIn, Twitter andGoogle+949-288-6880 (main) (weekdays)949-910-0615 (mobile) (weekdays)